The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train Agency: Clemenger BBDO / Wellington Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project Agency: Clemenger BBDO / Melbourne Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar Agency: Cramer - Krasselt / Chicago Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle Agency: DDB / Singapore Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons Agency: Leo Burnett / Toronto Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments Agency: Ogilvy & Mather / Gurgaon Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Love Thyself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers Agency: Anomaly / New York Client: Converse Category: Magazine / Full Page or Spread - Campaign
ANARCHY Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Campaign
Hinges Agency: Bester Burke / Cape Town Client: Triton Leo Group(Q20) Category: Magazine / Full Page or Spread - Campaign
Why We Insure Women Agency: Black River FC / Johannesburg Client: 1st for Women Insurance Category: Magazine / Full Page or Spread - Campaign
Glad Cling Wrap Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Soul Ads Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Miniatures Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Castrol Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Still as good after 20 years. The German-Rail-Card. Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Campaign with a view Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Pictionary Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Airplanes Agency: Publicis Conseil / Paris Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Back Pages Agency: TBWA\Media Arts Lab / Culver City Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!" Agency: TBWASingapore / Singapore Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT Agency: Young & Rubicam / Boulogne-Billancourt Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Wrigley Business Cards Agency: DDB / Sydney Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One Agency: Leo Burnett / Toronto Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card Agency: McCann Worldgroup / Mumbai Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist Agency: Re / Sydney Client: Steve Li Category: Brand Identity / Brand Identity - Single
Mystified Portraits Agency: Well Done Bangkok / Bangkok Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Our Homeland Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Hublot Pop-Up Store Agency: Asylum Creative / Singapore Client: The Hour Glass Category: Spatial Design / Indoor Spaces
The Andaz Transformation Agency: BBDO New York / New York Client: Andaz Hotels Category: Spatial Design / Indoor Spaces
Formex, Nordic Charm Agency: BVD / Stockholm Client: Stockholmsmassan Category: Spatial Design / Indoor Spaces
OFF Agency: Cossette / Montreal Client: Infopresse Category: Spatial Design / Indoor Spaces
I'm Amazing Agency: DDB / Hong Kong Client: McDonald's Category: Spatial Design / Indoor Spaces

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

2013 Interactive Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

13211N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Other Interactive Media - Single

13212N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Other Interactive Media - Single

13213N

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Out Of Home / Transit & Outdoor Installations - Campaign

13187A

2013 Advertising Merit Award

Clemenger BBDO / Wellington

KiwiRail

See More of New Zealand by Train

Out Of Home / Transit & Outdoor Installations - Campaign

13188A

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

DULUX AUSTRALIA

The Surf Club Project

Out Of Home / Transit & Outdoor Installations - Campaign

13189A

2013 Advertising Merit Award

Cramer - Krasselt / Chicago

Crown Imports

Corona Familiar

Out Of Home / Transit & Outdoor Installations - Campaign

13190A

2013 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors America

Kia Optima Panoramic Sunroof

Out Of Home / Transit & Outdoor Installations - Campaign

13191A

2013 Advertising Merit Award

DDB / Singapore

Life Cycle

Life Cycle

Out Of Home / Transit & Outdoor Installations - Campaign

13192A

2013 Advertising Merit Award

Leo Burnett / Toronto

IKEA

Human Coupons

Out Of Home / Transit & Outdoor Installations - Campaign

13193A

2013 Advertising Merit Award

Ogilvy & Mather / Gurgaon

Yahoo India

Carry Heavy Attachments

Out Of Home / Transit & Outdoor Installations - Campaign

13194A

2013 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Oil Paintings

Out Of Home / Transit & Outdoor Installations - Campaign

13195A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Roachville

Out Of Home / Transit & Outdoor Installations - Campaign

13196A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Love Thyself

Magazine / Full Page or Spread - Campaign

13127A

2013 Advertising Merit Award

Anomaly / New York

Converse

Shoes are Boring, Wear Sneakers

Magazine / Full Page or Spread - Campaign

13128A

2013 Advertising Merit Award

BBH / London

Axe

ANARCHY

Magazine / Full Page or Spread - Campaign

13129A

2013 Advertising Merit Award

Bester Burke / Cape Town

Triton Leo Group(Q20)

Hinges

Magazine / Full Page or Spread - Campaign

13130A

2013 Advertising Merit Award

Black River FC / Johannesburg

1st for Women Insurance

Why We Insure Women

Magazine / Full Page or Spread - Campaign

13131A

2013 Advertising Merit Award

DDB / Hong Kong

Clorox

Glad Cling Wrap

Magazine / Full Page or Spread - Campaign

13132A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul Ads

Magazine / Full Page or Spread - Campaign

13133A

2013 Advertising Merit Award

Giovanni Draft FCB / São Paulo

Sharpie

Miniatures

Magazine / Full Page or Spread - Campaign

13134A

2013 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Guitar Player

Speech

Magazine / Full Page or Spread - Campaign

13135A

2013 Advertising Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh

Castrol BP Petco

Castrol

Magazine / Full Page or Spread - Campaign

13136A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

German Rail (Deutsche Bahn)

Still as good after 20 years. The German-Rail-Card.

Magazine / Full Page or Spread - Campaign

13137A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

Schoeffel Outdoor Clothing

Campaign with a view

Magazine / Full Page or Spread - Campaign

13138A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel Southeast Asia

Pictionary

Magazine / Full Page or Spread - Campaign

13139A

2013 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Airplanes

Magazine / Full Page or Spread - Campaign

13140A

2013 Advertising Merit Award

TBWA\Media Arts Lab / Culver City

Apple

Back Pages

Magazine / Full Page or Spread - Campaign

13141A

2013 Advertising Merit Award

TBWASingapore / Singapore

APA Publications GmbH & Co. Verlag KG

"Say What?!"

Magazine / Full Page or Spread - Campaign

13142A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

MECCANO

BUILD IT

Magazine / Full Page or Spread - Campaign

13143A

2013 Design Merit Award

DDB / Sydney

Wrigley

Wrigley Business Cards

Brand Identity / Brand Identity - Single

13133D

2013 Design Merit Award

Leo Burnett London / London

Pantone

Pantone Queen

Brand Identity / Brand Identity - Single

13134D

2013 Design Merit Award

Leo Burnett / Toronto

One to One

One to One

Brand Identity / Brand Identity - Single

13135D

2013 Design Merit Award

McCann Worldgroup / Mumbai

BOTS Cycling

Tyre Patch Card

Brand Identity / Brand Identity - Single

13136D

2013 Design Merit Award

Re / Sydney

Steve Li

Steve Li Acupuncturist

Brand Identity / Brand Identity - Single

13137D

2013 Design Merit Award

Well Done Bangkok / Bangkok

Yunomori Onsen

Mystified Portraits

Brand Identity / Brand Identity - Single

13138D

2013 Design Merit Award

Eric Chan Design / Hong Kong

Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung

Our Homeland

Public Service / Posters - Single

13231D

2013 Design Merit Award

Asylum Creative / Singapore

The Hour Glass

Hublot Pop-Up Store

Spatial Design / Indoor Spaces

13168D

2013 Design Merit Award

BBDO New York / New York

Andaz Hotels

The Andaz Transformation

Spatial Design / Indoor Spaces

13169D

2013 Design Merit Award

BVD / Stockholm

Stockholmsmassan

Formex, Nordic Charm

Spatial Design / Indoor Spaces

13170D

2013 Design Merit Award

Cossette / Montreal

Infopresse

OFF

Spatial Design / Indoor Spaces

13171D

2013 Design Merit Award

DDB / Hong Kong

McDonald's

I'm Amazing

Spatial Design / Indoor Spaces

13172D

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