The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Candidates Affair
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans
Agency: BETC / Paris
Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New
Agency: DDB Brasil / São Paulo
Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time
Agency: Google Creative Lab / New York
Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York
Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Born Into It
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Voices
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13352T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13353T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13354T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13355T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13356T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13095A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13096A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13097A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Zurich
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13098A
Award:
2013 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13099A
Award:
2013 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
No Mess Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13100A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13101A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13102A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13103A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13104A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13105A
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Arms Trade Treaty
Category:
Public Service / Posters - Series
Annual ID:
13234D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Annual ID:
13235D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Annual ID:
13236D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
13117D
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Annual ID:
13337T
Award:
2013 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Fuel for Fans
Category:
Consumer Television / 60 Second - Single
Annual ID:
13338T
Award:
2013 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Annual ID:
13339T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13340T
Award:
2013 Advertising Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Annual ID:
13341T
Award:
2013 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / 60 Second - Single
Annual ID:
13342T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
13343T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Born Into It
Category:
Consumer Television / 60 Second - Single
Annual ID:
13344T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Annual ID:
13345T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Annual ID:
13346T
