The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eco Technology
Agency: DENTSU INC. / Tokyo
Client: Panasonic Category: Craft / Technique / Best Animation
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf
Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson Category: Craft / Technique / Best Editing
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
17 Make-up Songs "Tonight We're Going Out Out"
Agency: Mother / London
Client: Boots Category: Online Films & Video / Music Videos
Music from Nature
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Online Films & Video / Music Videos
The Bravest Man in the Universe
Agency: B-Reel / New York
Client: Google Category: Online Films & Video / Music Videos
Jasmine V Interactive Music Video
Agency: Bradley and Montgomery / Indianapolis
Client: Microsoft Internet Explorer Category: Online Films & Video / Music Videos
Vinyl
Agency: Euro RSCG / London
Client: Reckitt Benkiser Category: Online Films & Video / Music Videos