The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Brain Surgeon Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
The Offer Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Candidates Affair Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co Agency: Deutsch / New York Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room Agency: DDB NY / New York Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Funeral Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Platoon Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Wig Shop Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Sword Fight Agency: Havas Worldwide / New York Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy Agency: Publicis Conseil / Paris Client: Orange Category: Consumer Television / :30/:25 - Single
Basket Agency: The Martin Agency / Richmond Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Film Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging
The Replacer Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half Agency: adam&eveDDB / London Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma Agency: DraftFCB Argentina / Buenos Aires Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In Agency: Droga5 / New York Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing Agency: Droga5 / Sydney Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle Agency: George Patterson Y&R / Melbourne Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story Agency: Party / Tokyo Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power Agency: Saatchi & Saatchi / New York Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise Agency: Sid Lee Paris / Montreal Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer Agency: The Richards Group / Dallas Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover Agency: Young & Rubicam / New York Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Drive Safe Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Brain Surgeon

Consumer Television / :30/:25 - Single

13350T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Roommates

Consumer Television / :30/:25 - Single

13351T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Horse

Consumer Television / :30/:25 - Single

13352T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Hamster

Consumer Television / :30/:25 - Single

13353T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Cheek

Consumer Television / :30/:25 - Single

13354T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

The Offer

Consumer Television / :30/:25 - Single

13355T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

Candidates Affair

Consumer Television / :30/:25 - Single

13356T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Harden's Entourage

Consumer Television / :30/:25 - Single

13357T

2013 Advertising Merit Award

Deutsch / New York

Go Daddy

Your Big Idea.co

Consumer Television / :30/:25 - Single

13358T

2013 Advertising Merit Award

DDB NY / New York

New York Lottery

Writers Room

Consumer Television / :30/:25 - Single

13359T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Friends

Consumer Television / :30/:25 - Single

13360T

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Brewers

Consumer Television / :30/:25 - Single

13361T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Funeral

Consumer Television / :30/:25 - Single

13362T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Platoon

Consumer Television / :30/:25 - Single

13363T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Wig Shop

Consumer Television / :30/:25 - Single

13364T

2013 Advertising Merit Award

Havas Worldwide / New York

Dos Equis

Sword Fight

Consumer Television / :30/:25 - Single

13365T

2013 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Pajamas

Consumer Television / :30/:25 - Single

13366T

2013 Advertising Merit Award

Publicis Conseil / Paris

Orange

The kiss boy

Consumer Television / :30/:25 - Single

13367T

2013 Advertising Merit Award

The Martin Agency / Richmond

Geico

Basket

Consumer Television / :30/:25 - Single

13368T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This Is SportsCenter: John Clayton

Consumer Television / :30/:25 - Single

13369T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Film

Consumer Television / :30/:25 - Single

13370T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

13371T

2013 Advertising Merit Award

Wieden+Kennedy / Buenos Aires

Mondelez International - Oreo

Whisper Fight

Consumer Television / :30/:25 - Single

13372T

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Social Media / Communities / Microblogging

13293N

2013 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Social Media / Communities / Microblogging

13294N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Social Media / Communities / Microblogging

13295N

2013 Interactive Merit Award

OgilvyOne / London

Kern & Sohn Precision Scales

The Gnome Experiment

Social Media / Communities / Microblogging

13296N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Social Media / Communities / Microblogging

13297N

2013 Advertising Merit Award

72andSunny / Los Angeles

Call of Duty

The Replacer

Consumer Television / Over 60 second - Single

13398T

2013 Advertising Merit Award

adam&eveDDB / London

John Lewis

The Other Half

Consumer Television / Over 60 second - Single

13399T

2013 Advertising Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

What Does Your Mind See?

Consumer Television / Over 60 second - Single

13400T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

Summer Hater

Consumer Television / Over 60 second - Single

13401T

2013 Advertising Merit Award

DraftFCB Argentina / Buenos Aires

Zonajobs

Grandma

Consumer Television / Over 60 second - Single

13402T

2013 Advertising Merit Award

Droga5 / New York

PUMA

Better Out Than In

Consumer Television / Over 60 second - Single

13403T

2013 Advertising Merit Award

Droga5 / Sydney

Kraft

Moreing

Consumer Television / Over 60 second - Single

13404T

2013 Advertising Merit Award

Duval Guillaume / Paris

Turner Broadcasting System Europe

Push to add drama

Consumer Television / Over 60 second - Single

13405T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Medibank

Life Cycle

Consumer Television / Over 60 second - Single

13406T

2013 Advertising Merit Award

Party / Tokyo

Sony

Screen Story

Consumer Television / Over 60 second - Single

13407T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Duracell

Trust Your Power

Consumer Television / Over 60 second - Single

13408T

2013 Advertising Merit Award

Sid Lee Paris / Montreal

Ubisoft

Assassin's Creed III Rise

Consumer Television / Over 60 second - Single

13409T

2013 Advertising Merit Award

The Richards Group / Dallas

Ram

Farmer

Consumer Television / Over 60 second - Single

13410T

2013 Advertising Merit Award

Young & Rubicam / New York

7th Wheel

Land Rover

Consumer Television / Over 60 second - Single

13411T

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Safe

Consumer Television / :30/:25 - Campaign

13373T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

KAYAK - Television Campaign

Consumer Television / :30/:25 - Campaign

13374T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :30 Campaign

Consumer Television / :30/:25 - Campaign

13375T

2013 Advertising Merit Award

BBDO / Atlanta

AT&T

It's Not Complicated

Consumer Television / :30/:25 - Campaign

13376T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Consumer Television / :30/:25 - Campaign

13377T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

13378T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

13379T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Approved TV Campaign

Consumer Television / :30/:25 - Campaign

13380T

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