The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Alex-andra Agency: Leo Burnett Colombia / Bogota Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck Agency: McGarrah Jessee / Austin Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Craft / Typography - Single
Table of Contents Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series Agency: DDB NY / New York Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader Agency: Duval Guillaume / Paris Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment Agency: McCann New York / New York Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets Agency: Ogilvy & Mather / Mexico City Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Music from Nature Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Craft / Sound Design
VisYOUalizer Agency: BBDO New York / New York Client: Denon Category: Craft / Sound Design
UNIQLO WAKE UP Agency: Projector inc. / Tokyo Client: UNIQLO Category: Craft / Sound Design
Smart Little Bumper Stickers Agency: BBDO / Toronto Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon Agency: Contagion / Auckland Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever Agency: doug & serge / Toronto Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog. Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World Agency: Gyro / New York Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune Agency: JWT / Kuala Lumpur Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil Agency: JWT Brasil / São Paulo Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013 Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best Agency: Leo Burnett London / London Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012 Agency: TAXI Canada / Toronto Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language Agency: JOY. / Redfern Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Pie Chart Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Branded Apps / Single
Bear Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook Agency: Anonimo / Mexico City Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block Agency: CP+B / Boulder Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker Agency: Del Campo Saatchi & Saatchi / Martinez Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints Agency: Grey Canada / Toronto Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome Agency: JWT / Shanghai Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box Agency: Rethink / Vancouver Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work Agency: Voskhod / Yekaterinburg Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single

2013 Design Merit Award

Leo Burnett Colombia / Bogota

Colombian Red Cross

Alex-andra

Craft / Typography - Single

13244D

2013 Design Merit Award

McGarrah Jessee / Austin

Smokey Denmark

Smokey Denmark Food Truck

Craft / Typography - Single

13245D

2013 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Wooden Floor Display

Craft / Typography - Single

13246D

2013 Design Merit Award

Kolle Rebbe / Hamburg

T.D.G. Vertriebs

Table of Contents

Publication Design / Magazine Cover Design

13217D

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential Advertising / Installations

13477G

2013 Advertising Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to Share Smart - Insight

Experiential Advertising / Installations

13478G

2013 Advertising Merit Award

DDB NY / New York

NYC Ballet

Art Series

Experiential Advertising / Installations

13479G

2013 Advertising Merit Award

Duval Guillaume / Paris

Febelfin

Mind Reader

Experiential Advertising / Installations

13480G

2013 Advertising Merit Award

Grey / Duesseldorf

International Children's Fund

Lost Choir

Experiential Advertising / Installations

13481G

2013 Advertising Merit Award

McCann New York / New York

Nestle Resource Water

The Fountain of Electrolytenment

Experiential Advertising / Installations

13482G

2013 Advertising Merit Award

Ogilvy & Mather / Mexico City

Memory and Tolerance Museum

Tweetbullets

Experiential Advertising / Installations

13483G

2013 Advertising Merit Award

Ogilvy France / Paris

Ferrero - Tic Tac

The Worst Breath in the World

Experiential Advertising / Installations

13484G

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Craft / Sound Design

13289N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Music from Nature

Craft / Sound Design

13290N

2013 Interactive Merit Award

BBDO New York / New York

Denon

VisYOUalizer

Craft / Sound Design

13291N

2013 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

UNIQLO WAKE UP

Craft / Sound Design

13292N

2013 Advertising Merit Award

BBDO / Toronto

Smart Canada

Smart Little Bumper Stickers

Collateral / Promotional Items - Single or Campaign

13252A

2013 Advertising Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Collateral / Promotional Items - Single or Campaign

13253A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine That Sold Beer

Collateral / Promotional Items - Single or Campaign

13254A

2013 Advertising Merit Award

Contagion / Auckland

Kiwicare

Weed Weapon

Collateral / Promotional Items - Single or Campaign

13255A

2013 Advertising Merit Award

doug & serge / Toronto

Schwimmer Pool Service

Most functional business card ever

Collateral / Promotional Items - Single or Campaign

13256A

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

MINI New Zealand

Free car with every dog.

Collateral / Promotional Items - Single or Campaign

13257A

2013 Advertising Merit Award

Gyro / New York

Forbes

Change the World

Collateral / Promotional Items - Single or Campaign

13258A

2013 Advertising Merit Award

JWT / Kuala Lumpur

Ford Motor Company

Wheel of Fortune

Collateral / Promotional Items - Single or Campaign

13259A

2013 Advertising Merit Award

JWT Brasil / São Paulo

Raizen

Used Oil

Collateral / Promotional Items - Single or Campaign

13260A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers 2013

Collateral / Promotional Items - Single or Campaign

13261A

2013 Advertising Merit Award

Leo Burnett London / London

P&G

Helping London Look It's Best

Collateral / Promotional Items - Single or Campaign

13262A

2013 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Green Picks

Collateral / Promotional Items - Single or Campaign

13263A

2013 Advertising Merit Award

serviceplan / Munich

Marttiini Oy

The Marttiini Fish-Mailing

Collateral / Promotional Items - Single or Campaign

13264A

2013 Advertising Merit Award

TAXI Canada / Toronto

Edward Pond

Edward Pond's Creative Chef 2012

Collateral / Promotional Items - Single or Campaign

13265A

2013 Advertising Merit Award

JOY. / Redfern

SBS

Brilliant in any Language

Collateral / Promotional Items - Single or Campaign

13266A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Edible Book

Collateral / Promotional Items - Single or Campaign

13267A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral / Promotional Items - Single or Campaign

13268A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

The Land Rover Escape Key

Collateral / Promotional Items - Single or Campaign

13269A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Newspaper / Small Space Print - Single

13106A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Newspaper / Small Space Print - Single

13107A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Battleship

Newspaper / Small Space Print - Single

13108A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Buffalo

Newspaper / Small Space Print - Single

13109A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Newspaper / Small Space Print - Single

13110A

2013 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Branded Apps / Single

13069E

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aereas

Bear

Out Of Home / Transit & Outdoor Installations - Single

13176A

2013 Advertising Merit Award

Anonimo / Mexico City

SEAT Mexico

Facebook

Out Of Home / Transit & Outdoor Installations - Single

13177A

2013 Advertising Merit Award

CP+B / Boulder

Old Navy

Flip Flop Block

Out Of Home / Transit & Outdoor Installations - Single

13178A

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

Norte

Norte Photoblocker

Out Of Home / Transit & Outdoor Installations - Single

13179A

2013 Advertising Merit Award

Grey Canada / Toronto

Diageo

Window Pints

Out Of Home / Transit & Outdoor Installations - Single

13180A

2013 Advertising Merit Award

JWT / Shanghai

Maxam

Civilization-Rome

Out Of Home / Transit & Outdoor Installations - Single

13181A

2013 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Salta

Rugbeer

Out Of Home / Transit & Outdoor Installations - Single

13182A

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

The Coca-Cola Company

SPRITE SHOWER

Out Of Home / Transit & Outdoor Installations - Single

13183A

2013 Advertising Merit Award

Rethink / Vancouver

Metro News

Mini Box

Out Of Home / Transit & Outdoor Installations - Single

13184A

2013 Advertising Merit Award

Voskhod / Yekaterinburg

City web-site URA.ru

Make the politicians work

Out Of Home / Transit & Outdoor Installations - Single

13185A

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