The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Porteur.cc Agency: M&C Saatchi / Stockholm Client: Porteur.cc Category: Design Does / Industrial Design
OMOTE3D Agency: Party / Tokyo Client: iJet Category: Design Does / Industrial Design
The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast Agency: Joe Public / Fourways Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single or Campaign
Berora Agency: SMFB / Oslo Client: IKEA Category: Innovation in Advertising / Single or Campaign
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign
Tap Agency: M&C Saatchi / Sydney Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Moose Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Toast Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Newspaper or Magazine - Single
Bedroom Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Kitchen Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train Agency: Clemenger BBDO / Wellington Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project Agency: Clemenger BBDO / Melbourne Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar Agency: Cramer - Krasselt / Chicago Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle Agency: DDB / Singapore Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons Agency: Leo Burnett / Toronto Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments Agency: Ogilvy & Mather / Gurgaon Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
Frank's Kayak Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart Agency: Bv Mccann Erickson / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me Agency: CP+B / Boulder Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination Agency: Grey / New York Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign

2013 Design Merit Award

M&C Saatchi / Stockholm

Porteur.cc

Porteur.cc

Design Does / Industrial Design

13278D

2013 Design Merit Award

Party / Tokyo

iJet

OMOTE3D

Design Does / Industrial Design

13279D

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Innovation in Advertising / Single or Campaign

13455G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Innovation in Advertising / Single or Campaign

13456G

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting

Mobile Medic

Innovation in Advertising / Single or Campaign

13457G

2013 Advertising Merit Award

Joe Public / Fourways

One School at a Time

Beggar Broadcast

Innovation in Advertising / Single or Campaign

13458G

2013 Advertising Merit Award

Johannes Leonardo / New York

Google Display

Project Re: Brief

Innovation in Advertising / Single or Campaign

13459G

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Innovation in Advertising / Single or Campaign

13460G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Innovation in Advertising / Single or Campaign

13461G

2013 Advertising Merit Award

Party / Tokyo

iJet

OMOTE 3D

Innovation in Advertising / Single or Campaign

13462G

2013 Advertising Merit Award

R/GA / New York

Nike

Nike+ FuelBand

Innovation in Advertising / Single or Campaign

13463G

2013 Advertising Merit Award

SMFB / Oslo

IKEA

Berora

Innovation in Advertising / Single or Campaign

13464G

2013 Advertising Merit Award

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Innovation in Advertising / Single or Campaign

13465G

2013 Advertising Merit Award

M&C Saatchi / Sydney

Medecins Sans Frontieres

Tap

Public Service / Newspaper or Magazine - Single

13278A

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die - Moose

Public Service / Newspaper or Magazine - Single

13279A

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die - Toast

Public Service / Newspaper or Magazine - Single

13280A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Newspaper or Magazine - Single

13281A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Bedroom

Public Service / Newspaper or Magazine - Single

13282A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Kitchen

Public Service / Newspaper or Magazine - Single

13283A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Out Of Home / Transit & Outdoor Installations - Campaign

13187A

2013 Advertising Merit Award

Clemenger BBDO / Wellington

KiwiRail

See More of New Zealand by Train

Out Of Home / Transit & Outdoor Installations - Campaign

13188A

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

DULUX AUSTRALIA

The Surf Club Project

Out Of Home / Transit & Outdoor Installations - Campaign

13189A

2013 Advertising Merit Award

Cramer - Krasselt / Chicago

Crown Imports

Corona Familiar

Out Of Home / Transit & Outdoor Installations - Campaign

13190A

2013 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors America

Kia Optima Panoramic Sunroof

Out Of Home / Transit & Outdoor Installations - Campaign

13191A

2013 Advertising Merit Award

DDB / Singapore

Life Cycle

Life Cycle

Out Of Home / Transit & Outdoor Installations - Campaign

13192A

2013 Advertising Merit Award

Leo Burnett / Toronto

IKEA

Human Coupons

Out Of Home / Transit & Outdoor Installations - Campaign

13193A

2013 Advertising Merit Award

Ogilvy & Mather / Gurgaon

Yahoo India

Carry Heavy Attachments

Out Of Home / Transit & Outdoor Installations - Campaign

13194A

2013 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Oil Paintings

Out Of Home / Transit & Outdoor Installations - Campaign

13195A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Roachville

Out Of Home / Transit & Outdoor Installations - Campaign

13196A

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

2013 Interactive Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

13211N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Other Interactive Media - Single

13212N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Other Interactive Media - Single

13213N

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Frank's Kayak

Integrated Branding / Consumer Campaign

13485G

2013 Advertising Merit Award

BBH New York / New York

Unilever

Susan Glenn

Integrated Branding / Consumer Campaign

13486G

2013 Advertising Merit Award

Bv Mccann Erickson / Bucharest

Kandia Dulce

Romanians are smart

Integrated Branding / Consumer Campaign

13487G

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Stand Ins

Integrated Branding / Consumer Campaign

13488G

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB - Monteith's

Sorry about the twigs, folks

Integrated Branding / Consumer Campaign

13489G

2013 Advertising Merit Award

CP+B / Boulder

Grey Poupon

Pardon Me

Integrated Branding / Consumer Campaign

13490G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Consumer Campaign

13491G

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

No Bollocks

Integrated Branding / Consumer Campaign

13492G

2013 Advertising Merit Award

Grey / New York

Canon

Project Imagination

Integrated Branding / Consumer Campaign

13493G

2013 Advertising Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Integrated Branding / Consumer Campaign

13494G

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