The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Branded Content / Online
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Category: Branded Content / Online
Mike & Ike breakup
Agency: Nail Communications / Providence
Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Branded Content / Online
Uncle Drew
Agency: The Marketing Arm/Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Branded Content / Online
Serenade Live Event
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Branded Content / Online
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Branded Content / Online
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Renaissance Hotels
Agency: Anomaly / New York
Client: Marriott Category: Websites / Corporate Website
[Inner] Creative
Agency: AlmapBBDO / São Paulo
Client: Panamericana Escola de Arte Category: Websites / Corporate Website
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
Fonderie 47 Identity
Agency: Hall / Oakland
Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF
Agency: Mother / New York
Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Hefame Pack Annual 2
Agency: Eduardo del Fraile / Murcia
Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me
Agency: CP+B / Boulder
Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Consumer Campaign
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Brand Transformation / Single
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Annual ID:
13437T
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Annual ID:
13438T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Branded Content / Online
Annual ID:
13439T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Aurora Flores
Category:
Branded Content / Online
Annual ID:
13440T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Karen Gustin
Category:
Branded Content / Online
Annual ID:
13441T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Branded Content / Online
Annual ID:
13442T
Award:
2013 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel
Title:
Hot Wheels For Real Part II
Category:
Branded Content / Online
Annual ID:
13443T
Award:
2013 Advertising Merit Award
Agency:
Nail Communications / Providence
Client:
Nail Communications
Title:
Mike & Ike breakup
Category:
Branded Content / Online
Annual ID:
13444T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Annual ID:
13445T
Award:
2013 Advertising Merit Award
Agency:
The Marketing Arm/Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Branded Content / Online
Annual ID:
13446T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
BUILT by eBay
Category:
Branded Content / Online
Annual ID:
13447T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Serenade Live Event
Category:
Branded Content / Online
Annual ID:
13448T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Branded Content / Online
Annual ID:
13449T
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Branded Content / Online
Annual ID:
13507T
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Craft / Sound Design
Annual ID:
13289N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Music from Nature
Category:
Craft / Sound Design
Annual ID:
13290N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
Craft / Sound Design
Annual ID:
13291N
Award:
2013 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO WAKE UP
Category:
Craft / Sound Design
Annual ID:
13292N
Award:
2013 Interactive Merit Award
Agency:
Anomaly / New York
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Annual ID:
13119N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Annual ID:
13120N
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Design Merit Award
Agency:
Hall / Oakland
Client:
Fonderie 47
Title:
Fonderie 47 Identity
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13241D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13242D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Reading is Fundamental
Title:
RIF
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13243D
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Grupo Hefame
Title:
Hefame Pack Annual 2
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13127D
Award:
2013 Design Merit Award
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
Choices
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13128D
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Frank's Kayak
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13485G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13486G
Award:
2013 Advertising Merit Award
Agency:
Bv Mccann Erickson / Bucharest
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13487G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13488G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB - Monteith's
Title:
Sorry about the twigs, folks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13489G
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
Pardon Me
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13490G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13491G
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
No Bollocks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13492G
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imagination
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13493G
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13494G
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13495G
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13503G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Annual ID:
13504G