The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Love Thyself - Kit Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Magazine / Full Page or Spread - Single
Melon Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Single
Leaflet Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover Agency: Ireland/Davenport / Johannesburg Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier Agency: JWT Brasil / São Paulo Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta Agency: Ogilvy & Mather Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese Agency: TBWA\España / Madrid Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Magazine / Full Page or Spread - Single
Keep fighting the good fight 2 Agency: DDB / New York Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty Agency: M&C Saatchi / Sydney Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope Agency: Leo Burnett Thailand / Bangkok Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro Agency: Havas Worldwide Australia & One Green Bean / Sydney Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Call of Duty: Black Ops II - The War of the Future Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Artie's Journey Agency: 180LA / Santa Monica Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film Agency: Whybin\TBWA / Sydney Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video Agency: Rethink / Vancouver Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo Agency: Weapon7 / London Client: Smart Category: Online Films & Video / Short Form - Single

2013 Branded Entertainment Merit Award

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems Anthem

Non-Broadcast / Short-form

13070E

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Love Thyself - Kit

Magazine / Full Page or Spread - Single

13112A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement - Excitement Blonde

Magazine / Full Page or Spread - Single

13113A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Magazine / Full Page or Spread - Single

13114A

2013 Advertising Merit Award

DDB / Hong Kong

Clorox

Melon

Magazine / Full Page or Spread - Single

13115A

2013 Advertising Merit Award

DDB Tribal Group / Berlin

Henkel Loctite

Leaflet

Magazine / Full Page or Spread - Single

13116A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Igniter Ad

Magazine / Full Page or Spread - Single

13117A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-China

Magazine / Full Page or Spread - Single

13118A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Egypt

Magazine / Full Page or Spread - Single

13119A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Germany

Magazine / Full Page or Spread - Single

13120A

2013 Advertising Merit Award

Ireland/Davenport / Johannesburg

BMW

BMW Rear View Camera Cover

Magazine / Full Page or Spread - Single

13121A

2013 Advertising Merit Award

JWT Brasil / São Paulo

The Coca-Cola Company

Amplifier

Magazine / Full Page or Spread - Single

13122A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Magazine / Full Page or Spread - Single

13123A

2013 Advertising Merit Award

Ogilvy & Mather

The Coca-Cola Company

CokeSanta

Magazine / Full Page or Spread - Single

13124A

2013 Advertising Merit Award

TBWA\España / Madrid

Sony Computer Entertainment

Mouse and cheese

Magazine / Full Page or Spread - Single

13125A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Magazine / Full Page or Spread - Single

13126A

2013 Design Merit Award

DDB / New York

Art Directors Club

Keep fighting the good fight 2

Public Service / Posters - Series

13232D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace Posters

Public Service / Posters - Series

13233D

2013 Design Merit Award

M&C Saatchi / Sydney

Amnesty International

Arms Trade Treaty

Public Service / Posters - Series

13234D

2013 Design Merit Award

Leo Burnett Thailand / Bangkok

Chulabhorn Hospital

Hair for Hope

Public Service / Posters - Series

13235D

2013 Design Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Posters - Series

13236D

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

2013 Interactive Merit Award

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

13259N

2013 Interactive Merit Award

VCCP / London

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

13260N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Integrated Branding / Integrated Branding Campaign - 360

13261N

2013 Interactive Merit Award

VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

13262N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Integrated Branding / Integrated Branding Campaign - 360

13263N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13264N

2013 Interactive Merit Award

BMF / Pyrmont

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

13265N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Integrated Branding / Integrated Branding Campaign - 360

13266N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13267N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

13268N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Integrated Branding / Integrated Branding Campaign - 360

13269N

2013 Interactive Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Integrated Branding / Integrated Branding Campaign - 360

13270N

2013 Interactive Merit Award

TAXI Montreal / Montréal

TAXI

Pothole Season

Integrated Branding / Integrated Branding Campaign - 360

13271N

2013 Interactive Merit Award

Havas Worldwide Australia & One Green Bean / Sydney

Virgin Australia

Fair Go Bro

Integrated Branding / Integrated Branding Campaign - 360

13272N

2013 Interactive Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Integrated Branding Campaign - 360

13273N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Sweden

The Launch of the new Volvo FH

Integrated Branding / Integrated Branding Campaign - 360

13274N

2013 Interactive Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II - The War of the Future

Online Films & Video / Short Form - Single

13227N

2013 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video

Online Films & Video / Short Form - Single

13228N

2013 Interactive Merit Award

180LA / Santa Monica

Expedia

Artie's Journey

Online Films & Video / Short Form - Single

13229N

2013 Interactive Merit Award

Ogilvy France / Paris

Ferrero - Tic Tac

The Worst Breath in the World

Online Films & Video / Short Form - Single

13230N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J Bale

Grazed on Greatness - Viral Film

Online Films & Video / Short Form - Single

13231N

2013 Interactive Merit Award

Rethink / Vancouver

Molson Canadian

Canthem Online Video

Online Films & Video / Short Form - Single

13232N

2013 Interactive Merit Award

Stinkdigital / London

Red Stripe

Make Music in the Corner Shop

Online Films & Video / Short Form - Single

13233N

2013 Interactive Merit Award

Weapon7 / London

Smart

Skate Fortwo

Online Films & Video / Short Form - Single

13234N

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