The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MTV EMA 2012 Agency: VIMN MTV World Design Studio / Milan Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
21 Jump Street - Stakeout Agency: MTV / New York Client: Sony Pictures, MTV Category: Custom Content / Co-Promotions
Heisman House Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Custom Content / Co-Promotions
The Book of HACK Agency: Facebook / San Francisco Client: Facebook Category: Collateral Design / Booklets and Brochures
Moormann macht Sitz / Moormann takes the chair Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Bamboo Agency: JWT Taiwan / Taipei Client: Win Sing Development Co. Category: Collateral Design / Booklets and Brochures
F. Menard Agency: lg2boutique / Montreal Client: Luc Menard Category: Collateral Design / Booklets and Brochures
Free a Tree! Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Branded Apps / Single
Frank's Kayak Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart Agency: Bv Mccann Erickson / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me Agency: CP+B / Boulder Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination Agency: Grey / New York Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Consumer Campaign
The Parks of the World Agency: Mikell Fine Iles / New York Client: Self-Initiated Category: Data Visualization / Infographics
Love Thyself - Kit Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Magazine / Full Page or Spread - Single
Melon Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Single
Leaflet Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover Agency: Ireland/Davenport / Johannesburg Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier Agency: JWT Brasil / São Paulo Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta Agency: Ogilvy & Mather Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese Agency: TBWA\España / Madrid Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Magazine / Full Page or Spread - Single
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging
Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
TCM Classic Film Festival Agency: 1 Trick Pony / Hammonton Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign Agency: Abbott Mead Vickers BBDO / London Client: Museum of Childhood Category: Collateral Design / Posters - Series
BIAN | Biennale Internationale D'art Numerique Agency: Baillat Cardell & Fils / Montreal Client: ACREQ | ELEKTRA Category: Collateral Design / Posters - Series
Cocoon Poster Campaign Agency: BBDO New York / New York Client: Denon Category: Collateral Design / Posters - Series
Children's Film Festival Agency: Creature / Seattle Client: Northwest Film Forum Category: Collateral Design / Posters - Series
CATCH THE MOON,CATCH THE BLOSSOM. Agency: Dentsu / Osaka Client: SHO OFFICE Category: Collateral Design / Posters - Series
Look up!-Sakura Festival 2012 in Tokyo- Agency: Dentsu / Tokyo Client: Mitsubishi Estate Category: Collateral Design / Posters - Series
Rolling Egg Agency: Dentsu / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series

2013 Design Merit Award

VIMN MTV World Design Studio / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Broadcast and Moving Image / Title Sequences - Television and Film

13230D

2013 Branded Entertainment Merit Award

MTV / New York

Sony Pictures, MTV

21 Jump Street - Stakeout

Custom Content / Co-Promotions

13081E

2013 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

Heisman House

Custom Content / Co-Promotions

13082E

2013 Design Merit Award

Facebook / San Francisco

Facebook

The Book of HACK

Collateral Design / Booklets and Brochures

13129D

2013 Design Merit Award

jaeger & jaeger / Ueberlingen

Nils Holger Moormann

Moormann macht Sitz / Moormann takes the chair

Collateral Design / Booklets and Brochures

13130D

2013 Design Merit Award

JWT Taiwan / Taipei

Win Sing Development Co.

Bamboo

Collateral Design / Booklets and Brochures

13131D

2013 Design Merit Award

lg2boutique / Montreal

Luc Menard

F. Menard

Collateral Design / Booklets and Brochures

13132D

2013 Interactive Merit Award

Leo Burnett / Moscow

Google Russia

Free a Tree!

Mobile Applications/Sites / Social Networks/Community

13160N

2013 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Branded Apps / Single

13069E

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Frank's Kayak

Integrated Branding / Consumer Campaign

13485G

2013 Advertising Merit Award

BBH New York / New York

Unilever

Susan Glenn

Integrated Branding / Consumer Campaign

13486G

2013 Advertising Merit Award

Bv Mccann Erickson / Bucharest

Kandia Dulce

Romanians are smart

Integrated Branding / Consumer Campaign

13487G

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Stand Ins

Integrated Branding / Consumer Campaign

13488G

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB - Monteith's

Sorry about the twigs, folks

Integrated Branding / Consumer Campaign

13489G

2013 Advertising Merit Award

CP+B / Boulder

Grey Poupon

Pardon Me

Integrated Branding / Consumer Campaign

13490G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Consumer Campaign

13491G

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

No Bollocks

Integrated Branding / Consumer Campaign

13492G

2013 Advertising Merit Award

Grey / New York

Canon

Project Imagination

Integrated Branding / Consumer Campaign

13493G

2013 Advertising Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Integrated Branding / Consumer Campaign

13494G

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Consumer Campaign

13495G

2013 Design Merit Award

Mikell Fine Iles / New York

Self-Initiated

The Parks of the World

Data Visualization / Infographics

13210D

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Love Thyself - Kit

Magazine / Full Page or Spread - Single

13112A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement - Excitement Blonde

Magazine / Full Page or Spread - Single

13113A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Magazine / Full Page or Spread - Single

13114A

2013 Advertising Merit Award

DDB / Hong Kong

Clorox

Melon

Magazine / Full Page or Spread - Single

13115A

2013 Advertising Merit Award

DDB Tribal Group / Berlin

Henkel Loctite

Leaflet

Magazine / Full Page or Spread - Single

13116A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Igniter Ad

Magazine / Full Page or Spread - Single

13117A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-China

Magazine / Full Page or Spread - Single

13118A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Egypt

Magazine / Full Page or Spread - Single

13119A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Germany

Magazine / Full Page or Spread - Single

13120A

2013 Advertising Merit Award

Ireland/Davenport / Johannesburg

BMW

BMW Rear View Camera Cover

Magazine / Full Page or Spread - Single

13121A

2013 Advertising Merit Award

JWT Brasil / São Paulo

The Coca-Cola Company

Amplifier

Magazine / Full Page or Spread - Single

13122A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Magazine / Full Page or Spread - Single

13123A

2013 Advertising Merit Award

Ogilvy & Mather

The Coca-Cola Company

CokeSanta

Magazine / Full Page or Spread - Single

13124A

2013 Advertising Merit Award

TBWA\España / Madrid

Sony Computer Entertainment

Mouse and cheese

Magazine / Full Page or Spread - Single

13125A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Magazine / Full Page or Spread - Single

13126A

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Social Media / Communities / Microblogging

13293N

2013 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Social Media / Communities / Microblogging

13294N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Social Media / Communities / Microblogging

13295N

2013 Interactive Merit Award

OgilvyOne / London

Kern & Sohn Precision Scales

The Gnome Experiment

Social Media / Communities / Microblogging

13296N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Social Media / Communities / Microblogging

13297N

2013 Design Merit Award

Leo Burnett / Duesseldorf

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

13181D

2013 Design Merit Award

1 Trick Pony / Hammonton

Turner Classic Movies

TCM Classic Film Festival

Collateral Design / Posters - Series

13088D

2013 Design Merit Award

Abbott Mead Vickers BBDO / London

Museum of Childhood

Museum of Childhood Campaign

Collateral Design / Posters - Series

13089D

2013 Design Merit Award

Baillat Cardell & Fils / Montreal

ACREQ | ELEKTRA

BIAN | Biennale Internationale D'art Numerique

Collateral Design / Posters - Series

13090D

2013 Design Merit Award

BBDO New York / New York

Denon

Cocoon Poster Campaign

Collateral Design / Posters - Series

13091D

2013 Design Merit Award

Creature / Seattle

Northwest Film Forum

Children's Film Festival

Collateral Design / Posters - Series

13092D

2013 Design Merit Award

Dentsu / Osaka

SHO OFFICE

CATCH THE MOON,CATCH THE BLOSSOM.

Collateral Design / Posters - Series

13093D

2013 Design Merit Award

Dentsu / Tokyo

Mitsubishi Estate

Look up!-Sakura Festival 2012 in Tokyo-

Collateral Design / Posters - Series

13094D

2013 Design Merit Award

Dentsu / Tokyo

Shiga Art School

Rolling Egg

Collateral Design / Posters - Series

13095D

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