The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Greatness Anywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Poker Face
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader
Agency: Duval Guillaume / Paris
Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets
Agency: Ogilvy & Mather / Mexico City
Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
Pathfinder Kinect Experience
Agency: Critical Mass / Calgary
Client: Nissan Category: Brand Transformation / Single
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast
Agency: Joe Public / Fourways
Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising / Single or Campaign
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special / Auckland
Client: OOB Organic Category: Package Design / Single or Series
Local Sightings
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Brand Identity / Logo Design
Sunshine Pet Rain Gear
Agency: JC ART+DESIGN / Shanghai
Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Annual ID:
13347T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Annual ID:
13348T
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Annual ID:
13477G
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Experiential Advertising / Installations
Annual ID:
13478G
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Experiential Advertising / Installations
Annual ID:
13479G
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Experiential Advertising / Installations
Annual ID:
13480G
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Annual ID:
13481G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Annual ID:
13482G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Memory and Tolerance Museum
Title:
Tweetbullets
Category:
Experiential Advertising / Installations
Annual ID:
13483G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Experiential Advertising / Installations
Annual ID:
13484G
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Brand Transformation / Single
Annual ID:
13329N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Pathfinder Kinect Experience
Category:
Brand Transformation / Single
Annual ID:
13330N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13331N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13151N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13152N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Nissan GT Academy
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13153N
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13187A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13188A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13189A
Award:
2013 Advertising Merit Award
Agency:
Cramer - Krasselt / Chicago
Client:
Crown Imports
Title:
Corona Familiar
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13190A
Award:
2013 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Kia Optima Panoramic Sunroof
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13191A
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Life Cycle
Title:
Life Cycle
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13192A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
Human Coupons
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13193A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13194A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Oil Paintings
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13195A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Roachville
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13196A
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13455G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13456G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13457G
Award:
2013 Advertising Merit Award
Agency:
Joe Public / Fourways
Client:
One School at a Time
Title:
Beggar Broadcast
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13458G
Award:
2013 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13459G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13460G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13461G
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13462G
Award:
2013 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13463G
Award:
2013 Advertising Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
Berora
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13464G
Award:
2013 Advertising Merit Award
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13465G
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special / Auckland
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Design Merit Award
Agency:
Breathing Space / Mumbai
Client:
Kapil Gurav
Title:
Cactus
Category:
Brand Identity / Logo Design
Annual ID:
13153D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Local Sightings
Category:
Brand Identity / Logo Design
Annual ID:
13154D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
Sunshine Pet Rain Gear Company
Title:
Sunshine Pet Rain Gear
Category:
Brand Identity / Logo Design
Annual ID:
13155D