The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
State-by-State Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
The Confession Agency: Ireland/Davenport / Johannesburg Client: Fox Category: Promos / Television
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Gaming / Console and PC gaming
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential
Faile Case Study Agency: DDB NY / New York Client: NYC Ballet Category: Experiential
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Assassin's creed III - RISE Agency: SID LEE PARIS / PARIS Client: UBISOFT Category: Promos / Trailer / Film
Cadillac ATS vs The World Trailer Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Microtropolis Agency: Mother New York / New York Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
ONLY A DOG Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Cine Las Americas 'genres' Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Design Bronze Pencil

Bloomberg Visual Data / New York

Bloomberg

State-by-State

Data Visualization / Online - Interactive and Real-time

13049D

2013 Design Bronze Pencil

Clemenger BBDO / Sydney

TEDx

Mimeisthai

Data Visualization / Online - Interactive and Real-time

13050D

2013 Design Silver Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Collateral Design / Point of Purchase and In-Store - Single

13008D

2013 Design Bronze Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Collateral Design / Point of Purchase and In-Store - Single

13009D

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Non-Broadcast / Online

13063T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Advertising Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Non-Broadcast / Online

13065T

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Branded Entertainment Silver Pencil

Ireland/Davenport / Johannesburg

Fox

The Confession

Promos / Television

13050E

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Advertising Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

13019A

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Advertising Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

13008A

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Branded Entertainment Silver Pencil

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Gaming / Console and PC gaming

13019E

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Advertising Silver Pencil

BBH New York / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Branded Entertainment Silver Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential

13039E

2013 Branded Entertainment Silver Pencil

DDB NY / New York

NYC Ballet

Faile Case Study

Experiential

13040E

2013 Interactive Gold Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Mobile Applications/Sites / Branded Games

13026N

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Branded Entertainment Silver Pencil

SID LEE PARIS / PARIS

UBISOFT

Assassin's creed III - RISE

Promos / Trailer / Film

13051E

2013 Branded Entertainment Bronze Pencil

Fallon / Minneapolis

Cadillac

Cadillac ATS vs The World Trailer

Promos / Trailer / Film

13052E

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Branded Content / Games

13069T

2013 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Collateral / P.O.P. and In-store - Single

13021A

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Design Silver Pencil

Mother New York / New York

Microsoft Windows 8

Microtropolis

Spatial Design / Indoor Spaces

13035D

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Advertising Silver Pencil

Publicis Brasil / São Paulo

NESTLE - PURINA

ONLY A DOG

Consumer Radio / Campaign

13529R

2013 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice Radio

Consumer Radio / Campaign

13530R

2013 Advertising Bronze Pencil

LatinWorks / Austin

Cine Las Americas International Film Festival

Cine Las Americas 'genres'

Consumer Radio / Campaign

13531R

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Design Bronze Pencil

Atelier Bruckner / Stuttgart

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

13039D

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Integrated Branding / Public Service Campaign

13036G

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

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