The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Grolsch Photo Machines Agency: Naked Communications Sweden / Stockholm Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Amex Sync Show Agency: Digitas / New York Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist Agency: DraftFCB / New York Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself Agency: Leo Burnett / New York Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application Agency: McCann New York / New York Client: Inter IKEA Systems Category: Brand Transformation / Single
Chip It! Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Brand Transformation / Single
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS Agency: Whybin\TBWA / Pyrmont Client: M.J Bale Category: Brand Transformation / Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Brand Transformation / Single
Pathfinder Kinect Experience Agency: Critical Mass / Calgary Client: Nissan Category: Brand Transformation / Single
Chip It! Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Advertising Silver Pencil

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Brand Transformation / Single

13083G

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Grolsch, SAB Miller

Grolsch Photo Machines

Brand Transformation / Single

13094N

2013 Advertising Merit Award

Digitas / New York

American Express

Amex Sync Show

Brand Transformation / Single

13496G

2013 Advertising Merit Award

DraftFCB / New York

Mondelez International - Oreo

Oreo Daily Twist

Brand Transformation / Single

13497G

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Brand Transformation / Single

13498G

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting

Mobile Medic

Brand Transformation / Single

13499G

2013 Advertising Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Brand Transformation / Single

13500G

2013 Advertising Merit Award

Leo Burnett / New York

Village Voice Newspaper

New York Writes Itself

Brand Transformation / Single

13501G

2013 Advertising Merit Award

McCann New York / New York

Inter IKEA Systems

The 2013 IKEA Catalog Application

Brand Transformation / Single

13502G

2013 Advertising Merit Award

McKinney / Durham

Sherwin-Williams

Chip It!

Brand Transformation / Single

13503G

2013 Advertising Merit Award

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Brand Transformation / Single

13504G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Brand Transformation / Single

13505G

2013 Advertising Merit Award

Whybin\TBWA / Pyrmont

M.J Bale

M.J BALE-GRAZED ON GREATNESS

Brand Transformation / Single

13506G

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Brand Transformation / Single

13329N

2013 Interactive Merit Award

Critical Mass / Calgary

Nissan

Pathfinder Kinect Experience

Brand Transformation / Single

13330N

2013 Interactive Merit Award

McKinney / Durham

Sherwin-Williams

Chip It!

Brand Transformation / Single

13331N

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