The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Grolsch Photo Machines Agency: Naked Communications Sweden / Stockholm Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Brand Transformation / Single
Pathfinder Kinect Experience Agency: Critical Mass / Calgary Client: Nissan Category: Brand Transformation / Single
Chip It! Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single
Amex Sync Show Agency: Digitas / New York Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist Agency: DraftFCB / New York Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself Agency: Leo Burnett / New York Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application Agency: McCann New York / New York Client: Inter IKEA Systems Category: Brand Transformation / Single
Chip It! Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Brand Transformation / Single
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS Agency: Whybin\TBWA / Pyrmont Client: M.J Bale Category: Brand Transformation / Single

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Grolsch, SAB Miller

Grolsch Photo Machines

Brand Transformation / Single

13094N

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Advertising Silver Pencil

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Brand Transformation / Single

13083G

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Brand Transformation / Single

13329N

2013 Interactive Merit Award

Critical Mass / Calgary

Nissan

Pathfinder Kinect Experience

Brand Transformation / Single

13330N

2013 Interactive Merit Award

McKinney / Durham

Sherwin-Williams

Chip It!

Brand Transformation / Single

13331N

2013 Advertising Merit Award

Digitas / New York

American Express

Amex Sync Show

Brand Transformation / Single

13496G

2013 Advertising Merit Award

DraftFCB / New York

Mondelez International - Oreo

Oreo Daily Twist

Brand Transformation / Single

13497G

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Brand Transformation / Single

13498G

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting

Mobile Medic

Brand Transformation / Single

13499G

2013 Advertising Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Brand Transformation / Single

13500G

2013 Advertising Merit Award

Leo Burnett / New York

Village Voice Newspaper

New York Writes Itself

Brand Transformation / Single

13501G

2013 Advertising Merit Award

McCann New York / New York

Inter IKEA Systems

The 2013 IKEA Catalog Application

Brand Transformation / Single

13502G

2013 Advertising Merit Award

McKinney / Durham

Sherwin-Williams

Chip It!

Brand Transformation / Single

13503G

2013 Advertising Merit Award

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Brand Transformation / Single

13504G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Brand Transformation / Single

13505G

2013 Advertising Merit Award

Whybin\TBWA / Pyrmont

M.J Bale

M.J BALE-GRAZED ON GREATNESS

Brand Transformation / Single

13506G

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