The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Branded Content / Online
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Branded Content / Online
Call of Duty: Black Ops II "The War of The Future" Documentary Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Branded Content / Online
Blades Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Branded Content / Online
Daybreak Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Online
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online
Day One Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
Aurora Flores Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
Karen Gustin Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
White Paper Agency: Droga5 / New York Client: PUMA Category: Branded Content / Online
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Category: Branded Content / Online
Mike & Ike breakup Agency: Nail Communications / Providence Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Branded Content / Online
Uncle Drew Agency: The Marketing Arm/Davie Brown Entertainment / Dallas Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Branded Content / Online
Serenade Live Event Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Branded Content / Online
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Branded Content / Online
Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Branded Content / Online
Discovered Agency: Amusement Park Entertainment / Santa Monica Client: Intel/Microsoft Category: Branded Content / Games
Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Branded Content / Games
The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Branded Content / Games
LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Branded Content / Games

2013 Advertising Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

13066T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Branded Content / Online

13067T

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Branded Content / Games

13069T

2013 Advertising Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Branded Content / Online

13433T

2013 Advertising Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II "The War of The Future" Documentary

Branded Content / Online

13434T

2013 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Blades

Branded Content / Online

13435T

2013 Advertising Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

"The Next Big Thing? El Plato Supreme Super Bowl Teaser

Branded Content / Online

13436T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

Daybreak

Branded Content / Online

13437T

2013 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Branded Content / Online

13438T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Branded Content / Online

13439T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Aurora Flores

Branded Content / Online

13440T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Karen Gustin

Branded Content / Online

13441T

2013 Advertising Merit Award

Droga5 / New York

PUMA

White Paper

Branded Content / Online

13442T

2013 Advertising Merit Award

Mistress / Venice

Mattel

Hot Wheels For Real Part II

Branded Content / Online

13443T

2013 Advertising Merit Award

Nail Communications / Providence

Nail Communications

Mike & Ike breakup

Branded Content / Online

13444T

2013 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Endeavour "Ultimate Journey"

Branded Content / Online

13445T

2013 Advertising Merit Award

The Marketing Arm/Davie Brown Entertainment / Dallas

Pepsi MAX (PepsiCo)

Uncle Drew

Branded Content / Online

13446T

2013 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

BUILT by eBay

Branded Content / Online

13447T

2013 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Serenade Live Event

Branded Content / Online

13448T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Team Spirit

Branded Content / Online

13449T

2013 Advertising Merit Award

180LA / Santa Monica

Expedia

Find Your Understanding

Branded Content / Online

13507T

2013 Advertising Merit Award

Amusement Park Entertainment / Santa Monica

Intel/Microsoft

Discovered

Branded Content / Games

13450T

2013 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Flash

Branded Content / Games

13451T

2013 Advertising Merit Award

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Branded Content / Games

13452T

2013 Advertising Merit Award

McKinney / Durham

Big Boss Brewing Company

The Last Barfighter

Branded Content / Games

13453T

2013 Advertising Merit Award

Pereira & O'Dell / San Francisco

LEGO

LEGO Super Heroes Movie Maker

Branded Content / Games

13454T

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