The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Branded Content / Online
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Branded Content / Online
Call of Duty: Black Ops II "The War of The Future" Documentary Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Branded Content / Online
Blades Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Branded Content / Online
Daybreak Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Online
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online
Day One Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
Aurora Flores Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
Karen Gustin Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
White Paper Agency: Droga5 / New York Client: PUMA Category: Branded Content / Online
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Category: Branded Content / Online
Mike & Ike breakup Agency: Nail Communications / Providence Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Branded Content / Online
Uncle Drew Agency: The Marketing Arm/Davie Brown Entertainment / Dallas Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Branded Content / Online
Serenade Live Event Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Branded Content / Online
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Branded Content / Online
Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Branded Content / Online
Discovered Agency: Amusement Park Entertainment / Santa Monica Client: Intel/Microsoft Category: Branded Content / Games
Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Branded Content / Games
The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Branded Content / Games
LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Branded Content / Games

2013 Advertising Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

13066T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Branded Content / Online

13067T

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Branded Content / Games

13069T

2013 Advertising Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Branded Content / Online

13433T

2013 Advertising Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II "The War of The Future" Documentary

Branded Content / Online

13434T

2013 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Blades

Branded Content / Online

13435T

2013 Advertising Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

"The Next Big Thing? El Plato Supreme Super Bowl Teaser

Branded Content / Online

13436T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

Daybreak

Branded Content / Online

13437T

2013 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Branded Content / Online

13438T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Branded Content / Online

13439T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Aurora Flores

Branded Content / Online

13440T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Karen Gustin

Branded Content / Online

13441T

2013 Advertising Merit Award

Droga5 / New York

PUMA

White Paper

Branded Content / Online

13442T

2013 Advertising Merit Award

Mistress / Venice

Mattel

Hot Wheels For Real Part II

Branded Content / Online

13443T

2013 Advertising Merit Award

Nail Communications / Providence

Nail Communications

Mike & Ike breakup

Branded Content / Online

13444T

2013 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Endeavour "Ultimate Journey"

Branded Content / Online

13445T

2013 Advertising Merit Award

The Marketing Arm/Davie Brown Entertainment / Dallas

Pepsi MAX (PepsiCo)

Uncle Drew

Branded Content / Online

13446T

2013 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

BUILT by eBay

Branded Content / Online

13447T

2013 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Serenade Live Event

Branded Content / Online

13448T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Team Spirit

Branded Content / Online

13449T

2013 Advertising Merit Award

180LA / Santa Monica

Expedia

Find Your Understanding

Branded Content / Online

13507T

2013 Advertising Merit Award

Amusement Park Entertainment / Santa Monica

Intel/Microsoft

Discovered

Branded Content / Games

13450T

2013 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Flash

Branded Content / Games

13451T

2013 Advertising Merit Award

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Branded Content / Games

13452T

2013 Advertising Merit Award

McKinney / Durham

Big Boss Brewing Company

The Last Barfighter

Branded Content / Games

13453T

2013 Advertising Merit Award

Pereira & O'Dell / San Francisco

LEGO

LEGO Super Heroes Movie Maker

Branded Content / Games

13454T

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