The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Collateral / Posters - Campaign
Earpod Posters Agency: Apple / Cupertino Client: Apple Category: Collateral / Posters - Campaign
How To Agency: BBDO / Mumbai Client: White Collar Hippies Category: Collateral / Posters - Campaign
Soul Poster Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Collateral / Posters - Campaign
Evolution Agency: Lowe / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires Agency: Ogilvy Brasil / São Paulo Client: Forbes Brasil Category: Collateral / Posters - Campaign
Different Sides Agency: Y&R / São Paulo Client: LG Category: Collateral / Posters - Campaign
Quit pretending Agency: Young & Rubicam / Prague Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
Cell Mate Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Wine Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Reindeer in Headlights Agency: BBDO / Toronto Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
Game On Agency: BBH New York / New York Client: Unilever Category: Collateral / P.O.P. and In-store - Single
The Wine List Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Reflection of Music - Usha Uthup Agency: Leo Burnett India / Mumbai Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
The 'Headline News' Cup Sleeve Agency: Y&R / Dubai Client: Gulf News / Al Nisr Publishing Category: Collateral / P.O.P. and In-store - Single
Smart Little Bumper Stickers Agency: BBDO / Toronto Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon Agency: Contagion / Auckland Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever Agency: doug & serge / Toronto Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog. Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World Agency: Gyro / New York Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune Agency: JWT / Kuala Lumpur Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil Agency: JWT Brasil / São Paulo Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013 Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best Agency: Leo Burnett London / London Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012 Agency: TAXI Canada / Toronto Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language Agency: JOY. / Redfern Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Advertising Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

13019A

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Collateral / P.O.P. and In-store - Single

13021A

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Advertising Bronze Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Collateral / Promotional Items - Single or Campaign

13027A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Collateral / Posters - Campaign

13223A

2013 Advertising Merit Award

Apple / Cupertino

Apple

Earpod Posters

Collateral / Posters - Campaign

13224A

2013 Advertising Merit Award

BBDO / Mumbai

White Collar Hippies

How To

Collateral / Posters - Campaign

13225A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul Poster

Collateral / Posters - Campaign

13226A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers

Collateral / Posters - Campaign

13228A

2013 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Guitar Player

Speech

Collateral / Posters - Campaign

13229A

2013 Advertising Merit Award

Lowe / Singapore

Unilever

Evolution

Collateral / Posters - Campaign

13230A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Collateral / Posters - Campaign

13231A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Puzzles

Collateral / Posters - Campaign

13232A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Collateral / Posters - Campaign

13233A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hotwheels Vintage Collection

Collateral / Posters - Campaign

13234A

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

Forbes Brasil

The World Without Billionaires

Collateral / Posters - Campaign

13235A

2013 Advertising Merit Award

Y&R / São Paulo

LG

Different Sides

Collateral / Posters - Campaign

13236A

2013 Advertising Merit Award

Young & Rubicam / Prague

PHD Bikes a.s./ Harley Davidson

Quit pretending

Collateral / Posters - Campaign

13237A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Cell Mate

Collateral / P.O.P. and In-store - Single

13238A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Wine

Collateral / P.O.P. and In-store - Single

13239A

2013 Advertising Merit Award

BBDO / Toronto

Mercedes-Benz

Reindeer in Headlights

Collateral / P.O.P. and In-store - Single

13240A

2013 Advertising Merit Award

BBH New York / New York

Unilever

Game On

Collateral / P.O.P. and In-store - Single

13241A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine List

Collateral / P.O.P. and In-store - Single

13242A

2013 Advertising Merit Award

Leo Burnett India / Mumbai

The Coca-Cola Company

Reflection of Music - Usha Uthup

Collateral / P.O.P. and In-store - Single

13243A

2013 Advertising Merit Award

Y&R / Dubai

Gulf News / Al Nisr Publishing

The 'Headline News' Cup Sleeve

Collateral / P.O.P. and In-store - Single

13244A

2013 Advertising Merit Award

BBDO / Toronto

Smart Canada

Smart Little Bumper Stickers

Collateral / Promotional Items - Single or Campaign

13252A

2013 Advertising Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Collateral / Promotional Items - Single or Campaign

13253A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine That Sold Beer

Collateral / Promotional Items - Single or Campaign

13254A

2013 Advertising Merit Award

Contagion / Auckland

Kiwicare

Weed Weapon

Collateral / Promotional Items - Single or Campaign

13255A

2013 Advertising Merit Award

doug & serge / Toronto

Schwimmer Pool Service

Most functional business card ever

Collateral / Promotional Items - Single or Campaign

13256A

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

MINI New Zealand

Free car with every dog.

Collateral / Promotional Items - Single or Campaign

13257A

2013 Advertising Merit Award

Gyro / New York

Forbes

Change the World

Collateral / Promotional Items - Single or Campaign

13258A

2013 Advertising Merit Award

JWT / Kuala Lumpur

Ford Motor Company

Wheel of Fortune

Collateral / Promotional Items - Single or Campaign

13259A

2013 Advertising Merit Award

JWT Brasil / São Paulo

Raizen

Used Oil

Collateral / Promotional Items - Single or Campaign

13260A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers 2013

Collateral / Promotional Items - Single or Campaign

13261A

2013 Advertising Merit Award

Leo Burnett London / London

P&G

Helping London Look It's Best

Collateral / Promotional Items - Single or Campaign

13262A

2013 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Green Picks

Collateral / Promotional Items - Single or Campaign

13263A

2013 Advertising Merit Award

serviceplan / Munich

Marttiini Oy

The Marttiini Fish-Mailing

Collateral / Promotional Items - Single or Campaign

13264A

2013 Advertising Merit Award

TAXI Canada / Toronto

Edward Pond

Edward Pond's Creative Chef 2012

Collateral / Promotional Items - Single or Campaign

13265A

2013 Advertising Merit Award

JOY. / Redfern

SBS

Brilliant in any Language

Collateral / Promotional Items - Single or Campaign

13266A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Edible Book

Collateral / Promotional Items - Single or Campaign

13267A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral / Promotional Items - Single or Campaign

13268A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

The Land Rover Escape Key

Collateral / Promotional Items - Single or Campaign

13269A

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