The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Smart Little Bumper Stickers Agency: BBDO / Toronto Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon Agency: Contagion / Auckland Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever Agency: doug & serge / Toronto Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog. Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World Agency: Gyro / New York Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune Agency: JWT / Kuala Lumpur Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil Agency: JWT Brasil / São Paulo Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013 Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best Agency: Leo Burnett London / London Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012 Agency: TAXI Canada / Toronto Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language Agency: JOY. / Redfern Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Cell Mate Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Wine Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Reindeer in Headlights Agency: BBDO / Toronto Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
Game On Agency: BBH New York / New York Client: Unilever Category: Collateral / P.O.P. and In-store - Single
The Wine List Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Reflection of Music - Usha Uthup Agency: Leo Burnett India / Mumbai Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
The 'Headline News' Cup Sleeve Agency: Y&R / Dubai Client: Gulf News / Al Nisr Publishing Category: Collateral / P.O.P. and In-store - Single
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Collateral / Posters - Campaign
Earpod Posters Agency: Apple / Cupertino Client: Apple Category: Collateral / Posters - Campaign
How To Agency: BBDO / Mumbai Client: White Collar Hippies Category: Collateral / Posters - Campaign
Soul Poster Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Collateral / Posters - Campaign
Evolution Agency: Lowe / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires Agency: Ogilvy Brasil / São Paulo Client: Forbes Brasil Category: Collateral / Posters - Campaign
Different Sides Agency: Y&R / São Paulo Client: LG Category: Collateral / Posters - Campaign
Quit pretending Agency: Young & Rubicam / Prague Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Advertising Bronze Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Collateral / Promotional Items - Single or Campaign

13027A

2013 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Collateral / P.O.P. and In-store - Single

13021A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Advertising Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

13019A

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Advertising Merit Award

BBDO / Toronto

Smart Canada

Smart Little Bumper Stickers

Collateral / Promotional Items - Single or Campaign

13252A

2013 Advertising Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Collateral / Promotional Items - Single or Campaign

13253A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine That Sold Beer

Collateral / Promotional Items - Single or Campaign

13254A

2013 Advertising Merit Award

Contagion / Auckland

Kiwicare

Weed Weapon

Collateral / Promotional Items - Single or Campaign

13255A

2013 Advertising Merit Award

doug & serge / Toronto

Schwimmer Pool Service

Most functional business card ever

Collateral / Promotional Items - Single or Campaign

13256A

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

MINI New Zealand

Free car with every dog.

Collateral / Promotional Items - Single or Campaign

13257A

2013 Advertising Merit Award

Gyro / New York

Forbes

Change the World

Collateral / Promotional Items - Single or Campaign

13258A

2013 Advertising Merit Award

JWT / Kuala Lumpur

Ford Motor Company

Wheel of Fortune

Collateral / Promotional Items - Single or Campaign

13259A

2013 Advertising Merit Award

JWT Brasil / São Paulo

Raizen

Used Oil

Collateral / Promotional Items - Single or Campaign

13260A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers 2013

Collateral / Promotional Items - Single or Campaign

13261A

2013 Advertising Merit Award

Leo Burnett London / London

P&G

Helping London Look It's Best

Collateral / Promotional Items - Single or Campaign

13262A

2013 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Green Picks

Collateral / Promotional Items - Single or Campaign

13263A

2013 Advertising Merit Award

serviceplan / Munich

Marttiini Oy

The Marttiini Fish-Mailing

Collateral / Promotional Items - Single or Campaign

13264A

2013 Advertising Merit Award

TAXI Canada / Toronto

Edward Pond

Edward Pond's Creative Chef 2012

Collateral / Promotional Items - Single or Campaign

13265A

2013 Advertising Merit Award

JOY. / Redfern

SBS

Brilliant in any Language

Collateral / Promotional Items - Single or Campaign

13266A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Edible Book

Collateral / Promotional Items - Single or Campaign

13267A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral / Promotional Items - Single or Campaign

13268A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

The Land Rover Escape Key

Collateral / Promotional Items - Single or Campaign

13269A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Cell Mate

Collateral / P.O.P. and In-store - Single

13238A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Wine

Collateral / P.O.P. and In-store - Single

13239A

2013 Advertising Merit Award

BBDO / Toronto

Mercedes-Benz

Reindeer in Headlights

Collateral / P.O.P. and In-store - Single

13240A

2013 Advertising Merit Award

BBH New York / New York

Unilever

Game On

Collateral / P.O.P. and In-store - Single

13241A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine List

Collateral / P.O.P. and In-store - Single

13242A

2013 Advertising Merit Award

Leo Burnett India / Mumbai

The Coca-Cola Company

Reflection of Music - Usha Uthup

Collateral / P.O.P. and In-store - Single

13243A

2013 Advertising Merit Award

Y&R / Dubai

Gulf News / Al Nisr Publishing

The 'Headline News' Cup Sleeve

Collateral / P.O.P. and In-store - Single

13244A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Collateral / Posters - Campaign

13223A

2013 Advertising Merit Award

Apple / Cupertino

Apple

Earpod Posters

Collateral / Posters - Campaign

13224A

2013 Advertising Merit Award

BBDO / Mumbai

White Collar Hippies

How To

Collateral / Posters - Campaign

13225A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul Poster

Collateral / Posters - Campaign

13226A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers

Collateral / Posters - Campaign

13228A

2013 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Guitar Player

Speech

Collateral / Posters - Campaign

13229A

2013 Advertising Merit Award

Lowe / Singapore

Unilever

Evolution

Collateral / Posters - Campaign

13230A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Collateral / Posters - Campaign

13231A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Puzzles

Collateral / Posters - Campaign

13232A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Collateral / Posters - Campaign

13233A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hotwheels Vintage Collection

Collateral / Posters - Campaign

13234A

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

Forbes Brasil

The World Without Billionaires

Collateral / Posters - Campaign

13235A

2013 Advertising Merit Award

Y&R / São Paulo

LG

Different Sides

Collateral / Posters - Campaign

13236A

2013 Advertising Merit Award

Young & Rubicam / Prague

PHD Bikes a.s./ Harley Davidson

Quit pretending

Collateral / Posters - Campaign

13237A

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