The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Smart Little Bumper Stickers Agency: BBDO / Toronto Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon Agency: Contagion / Auckland Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever Agency: doug & serge / Toronto Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog. Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World Agency: Gyro / New York Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune Agency: JWT / Kuala Lumpur Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil Agency: JWT Brasil / São Paulo Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013 Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best Agency: Leo Burnett London / London Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012 Agency: TAXI Canada / Toronto Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language Agency: JOY. / Redfern Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Cell Mate Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Wine Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Reindeer in Headlights Agency: BBDO / Toronto Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
Game On Agency: BBH New York / New York Client: Unilever Category: Collateral / P.O.P. and In-store - Single
The Wine List Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Reflection of Music - Usha Uthup Agency: Leo Burnett India / Mumbai Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
The 'Headline News' Cup Sleeve Agency: Y&R / Dubai Client: Gulf News / Al Nisr Publishing Category: Collateral / P.O.P. and In-store - Single
Beetroot Agency: BBDO Proximity Thailand / Bangkok Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Carrot Agency: BBDO Proximity Thailand / Bangkok Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Pineapple Agency: BBDO Proximity Thailand / Bangkok Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Souvenirs-Plates Agency: Brunner / Atlanta Client: Nuway Category: Collateral / Posters - Single
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Collateral / Posters - Single
The Sunday Times Rich List-Rolling Stones Agency: CHI & Partners / London Client: News International Category: Collateral / Posters - Single
Paris Agency: DDB DM9JaymeSyfu/Digit / Makati Client: MotoItalia Philippines Category: Collateral / Posters - Single
Do It Yourself Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Iceberg-Egypt Agency: Grey Group China / Beijing Client: Tui Category: Collateral / Posters - Single
Franklyn Gandhi Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Free to Fly Agency: Mullen / Boston Client: JetBlue Category: Collateral / Posters - Single
Can Opener Agency: Ogilvy & Mather / Cape Town Client: Heinz Category: Collateral / Posters - Single
FIXED PRICES Agency: TBWA / Istanbul Client: IKEA Category: Collateral / Posters - Single

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Advertising Bronze Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Collateral / Promotional Items - Single or Campaign

13027A

2013 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Collateral / P.O.P. and In-store - Single

13021A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Advertising Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

13019A

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Advertising Merit Award

BBDO / Toronto

Smart Canada

Smart Little Bumper Stickers

Collateral / Promotional Items - Single or Campaign

13252A

2013 Advertising Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Collateral / Promotional Items - Single or Campaign

13253A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine That Sold Beer

Collateral / Promotional Items - Single or Campaign

13254A

2013 Advertising Merit Award

Contagion / Auckland

Kiwicare

Weed Weapon

Collateral / Promotional Items - Single or Campaign

13255A

2013 Advertising Merit Award

doug & serge / Toronto

Schwimmer Pool Service

Most functional business card ever

Collateral / Promotional Items - Single or Campaign

13256A

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

MINI New Zealand

Free car with every dog.

Collateral / Promotional Items - Single or Campaign

13257A

2013 Advertising Merit Award

Gyro / New York

Forbes

Change the World

Collateral / Promotional Items - Single or Campaign

13258A

2013 Advertising Merit Award

JWT / Kuala Lumpur

Ford Motor Company

Wheel of Fortune

Collateral / Promotional Items - Single or Campaign

13259A

2013 Advertising Merit Award

JWT Brasil / São Paulo

Raizen

Used Oil

Collateral / Promotional Items - Single or Campaign

13260A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers 2013

Collateral / Promotional Items - Single or Campaign

13261A

2013 Advertising Merit Award

Leo Burnett London / London

P&G

Helping London Look It's Best

Collateral / Promotional Items - Single or Campaign

13262A

2013 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Green Picks

Collateral / Promotional Items - Single or Campaign

13263A

2013 Advertising Merit Award

serviceplan / Munich

Marttiini Oy

The Marttiini Fish-Mailing

Collateral / Promotional Items - Single or Campaign

13264A

2013 Advertising Merit Award

TAXI Canada / Toronto

Edward Pond

Edward Pond's Creative Chef 2012

Collateral / Promotional Items - Single or Campaign

13265A

2013 Advertising Merit Award

JOY. / Redfern

SBS

Brilliant in any Language

Collateral / Promotional Items - Single or Campaign

13266A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Edible Book

Collateral / Promotional Items - Single or Campaign

13267A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral / Promotional Items - Single or Campaign

13268A

2013 Advertising Merit Award

Y&R / Dubai

Land Rover

The Land Rover Escape Key

Collateral / Promotional Items - Single or Campaign

13269A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Cell Mate

Collateral / P.O.P. and In-store - Single

13238A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Wine

Collateral / P.O.P. and In-store - Single

13239A

2013 Advertising Merit Award

BBDO / Toronto

Mercedes-Benz

Reindeer in Headlights

Collateral / P.O.P. and In-store - Single

13240A

2013 Advertising Merit Award

BBH New York / New York

Unilever

Game On

Collateral / P.O.P. and In-store - Single

13241A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB Breweries

The Wine List

Collateral / P.O.P. and In-store - Single

13242A

2013 Advertising Merit Award

Leo Burnett India / Mumbai

The Coca-Cola Company

Reflection of Music - Usha Uthup

Collateral / P.O.P. and In-store - Single

13243A

2013 Advertising Merit Award

Y&R / Dubai

Gulf News / Al Nisr Publishing

The 'Headline News' Cup Sleeve

Collateral / P.O.P. and In-store - Single

13244A

2013 Advertising Merit Award

BBDO Proximity Thailand / Bangkok

GROUPE S E B (THAILAND)

Beetroot

Collateral / Posters - Single

13206A

2013 Advertising Merit Award

BBDO Proximity Thailand / Bangkok

GROUPE S E B (THAILAND)

Carrot

Collateral / Posters - Single

13207A

2013 Advertising Merit Award

BBDO Proximity Thailand / Bangkok

GROUPE S E B (THAILAND)

Pineapple

Collateral / Posters - Single

13208A

2013 Advertising Merit Award

Brunner / Atlanta

Nuway

Souvenirs-Plates

Collateral / Posters - Single

13209A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Collateral / Posters - Single

13210A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Rolling Stones

Collateral / Posters - Single

13211A

2013 Advertising Merit Award

DDB DM9JaymeSyfu/Digit / Makati

MotoItalia Philippines

Paris

Collateral / Posters - Single

13212A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Do It Yourself

Collateral / Posters - Single

13213A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Egypt

Collateral / Posters - Single

13214A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Franklyn Gandhi

Collateral / Posters - Single

13215A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Collateral / Posters - Single

13216A

2013 Advertising Merit Award

Mullen / Boston

JetBlue

Free to Fly

Collateral / Posters - Single

13217A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Heinz

Can Opener

Collateral / Posters - Single

13218A

2013 Advertising Merit Award

TBWA / Istanbul

IKEA

FIXED PRICES

Collateral / Posters - Single

13219A

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