The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design
Chaplin Chapters Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
The Times Jubilee Campaign Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
The Whole Picture Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Tamabi Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Series
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Gaming / Console and PC gaming
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
WWF Together Agency: AKQA / San Francisco Client: World Wildlife Fund Category: Branded Apps / Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Microtropolis Agency: Mother New York / New York Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Red Dot Exhibition Poster: Digilog601 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Complice Agency: Three & Co. / Osaka Client: Complice Category: Collateral Design / Posters - Series
Manimal Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Collateral Design / Posters - Series
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Design Gold Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Writing

13059E

2013 Design Silver Pencil

Ogilvy / New York

IBM

Icons of Progress

Brand Identity / Logo Design

13028D

2013 Design Bronze Pencil

BBH India / Mumbai

Movies Now

Chaplin Chapters

Brand Identity / Logo Design

13029D

2013 Advertising Silver Pencil

CHI & Partners / London

News International

The Times Jubilee Campaign

Out Of Home / Billboards - Campaign

13012A

2013 Advertising Gold Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

13013A

2013 Advertising Silver Pencil

BBH / London

Guardian

The Whole Picture

Out Of Home / Billboards - Campaign

13162A

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Design Gold Pencil

MR_DESIGN / Tokyo

Tama Art University

Tamabi

Craft / Typography - Series

13061D

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Branded Entertainment Silver Pencil

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Gaming / Console and PC gaming

13019E

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Integrated Branding / Public Service Campaign

13036G

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

13024E

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Branded Entertainment Bronze Pencil

AKQA / San Francisco

World Wildlife Fund

WWF Together

Branded Apps / Single

13027E

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Design Silver Pencil

Mother New York / New York

Microsoft Windows 8

Microtropolis

Spatial Design / Indoor Spaces

13035D

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Design Gold Pencil

601bisang / seoul

601bisang

Red Dot Exhibition Poster: Digilog601

Collateral Design / Posters - Series

13004D

2013 Design Gold Pencil

Three & Co. / Osaka

Complice

Complice

Collateral Design / Posters - Series

13005D

2013 Design Silver Pencil

Y&R / Dubai

Papers Worldwide

Manimal

Collateral Design / Posters - Series

13006D

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Collateral Design / Posters - Series

13007D

2013 Design Silver Pencil

McCann Germany / Frankfurt

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

13015D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Outdoor - Series

13016D

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Interactive Bronze Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

Mobile Applications/Sites / E-Commerce

13032N

2013 Design Gold Pencil

Bear Meets Eagle on Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

13041D

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

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