The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design
Chaplin Chapters Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Tamabi Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Series
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Corporate Identity Agency: TBWA\Istanbul / Istanbul Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Levi's Brand Standards Map Agency: Turner Duckworth Design / London/San Francisco Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
A Long Day of Childhood Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Rescue Radio - Sinhalese Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
MTV EMA 2012 Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
ParaNorman End Credit Sequence Agency: LAIKA/house / Portland Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Innovation in Advertising / Single or Campaign

13071G

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Innovation in Advertising / Single or Campaign

13072G

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Integrated Branding / Public Service Campaign

13036G

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Design Silver Pencil

Ogilvy / New York

IBM

Icons of Progress

Brand Identity / Logo Design

13028D

2013 Design Bronze Pencil

BBH India / Mumbai

Movies Now

Chaplin Chapters

Brand Identity / Logo Design

13029D

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Design Gold Pencil

MR_DESIGN / Tokyo

Tama Art University

Tamabi

Craft / Typography - Series

13061D

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Advertising Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

13008A

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

IF ISTANBUL INDEPENDENT FILM FESTIVAL

Corporate Identity

Brand Identity / Brand Identity - Single

13023D

2013 Design Bronze Pencil

Turner Duckworth Design / London/San Francisco

Levi Strauss & Co.

Levi's Brand Standards Map

Brand Identity / Brand Identity - Single

13024D

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood

Integrated Branding / Consumer Campaign

13079G

2013 Advertising Bronze Pencil

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

13080G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Greatness

Integrated Branding / Consumer Campaign

13081G

2013 Interactive Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

13029N

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Sinhalese Rescue

Public Service / Radio - Single

13545R

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

13034E

2013 Branded Entertainment Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

13035E

2013 Branded Entertainment Silver Pencil

serviceplan / Munich

LEGO GmbH

LEGO Builders of Sound

Creative Use of Music Supporting A Brand

13036E

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Branded Entertainment Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Motion Graphics / Title Sequences - Television and Film

13014E

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Motion Graphics / Title Sequences - Television and Film

13015E

2013 Branded Entertainment Bronze Pencil

LAIKA/house / Portland

LAIKA Entertaiment

ParaNorman End Credit Sequence

Motion Graphics / Title Sequences - Television and Film

13016E

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Prime Television

Call Girl

Consumer Radio / Single

13509R

2013 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Look

Consumer Radio / Single

13510R

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

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