The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
ONLY A DOG Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Cine Las Americas 'genres' Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Too Old Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Consumer Radio / Single
Action Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe Agency: adam&eveDDB / London Client: Volkswagen Category: Consumer Radio / Single
Tini Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Shoes Agency: Barton F. Graf 9000 LLC / New York Client: Ragu Category: Consumer Radio / Single
Roll Call Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
In Reverse Agency: Dare / Vancouver Client: Bc Honda Dealers Category: Consumer Radio / Single
Windows Down, Mood Up Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Heart Tokens Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad. Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single
Morning Agency: Republik Advertising / Auckland Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir Agency: Ogilvy & Mather Cape Town / Cape Town Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Contradiction Agency: Ogilvy & Mather / London Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change Agency: TBWAHuntLascaris - Johannesburg / Johannesburg Client: Tiger Brands Category: Consumer Radio / Campaign
Great Agency: Lapiz / Chicago Client: P&G Gain Category: Consumer Radio / Campaign
Drills Agency: Ireland/Davenport / Johannesburg Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada Agency: Grey Canada / Toronto Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run Agency: Special Group / Auckland Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die Agency: TAXI Canada Ltd. / Toronto Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS Agency: Contrapunto BBDO, S.A. / Madrid Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
Diaries Agency: FoxP2 / Cape Town Client: Masterlock Category: Consumer Radio / Campaign
ODORS Agency: leo burnett colombia / Bogota Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Prime Television

Call Girl

Consumer Radio / Single

13509R

2013 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Look

Consumer Radio / Single

13510R

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Advertising Silver Pencil

Publicis Brasil / São Paulo

NESTLE - PURINA

ONLY A DOG

Consumer Radio / Campaign

13529R

2013 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice Radio

Consumer Radio / Campaign

13530R

2013 Advertising Bronze Pencil

LatinWorks / Austin

Cine Las Americas International Film Festival

Cine Las Americas 'genres'

Consumer Radio / Campaign

13531R

2013 Advertising Merit Award

Publicis Kaplan Thaler / New York

Citibank

Too Old

Consumer Radio / Single

13511R

2013 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Action

Consumer Radio / Single

13512R

2013 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Adult

Consumer Radio / Single

13513R

2013 Advertising Merit Award

adam&eveDDB / London

Volkswagen

Mysteries of the Universe

Consumer Radio / Single

13514R

2013 Advertising Merit Award

Leo Burnett Frankfurt / Duesseldorf

Akustika Spezial

Tini

Consumer Radio / Single

13515R

2013 Advertising Merit Award

Barton F. Graf 9000 LLC / New York

Ragu

Shoes

Consumer Radio / Single

13516R

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Roll Call

Consumer Radio / Single

13517R

2013 Advertising Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Consumer Radio / Single

13518R

2013 Advertising Merit Award

Dare / Vancouver

Bc Honda Dealers

In Reverse

Consumer Radio / Single

13519R

2013 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Windows Down, Mood Up

Consumer Radio / Single

13520R

2013 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Heart Tokens

Consumer Radio / Single

13521R

2013 Advertising Merit Award

Grabarz & Partner, Hamburg / Hamburg

Volkswagen

The world's most boring radio ad.

Consumer Radio / Single

13522R

2013 Advertising Merit Award

Republik Advertising / Auckland

Microsoft NZ - Xbox 360

Morning

Consumer Radio / Single

13523R

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Kraft Foods

Choir

Consumer Radio / Single

13524R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Knock, Knock

Consumer Radio / Single

13525R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Poetry

Consumer Radio / Single

13526R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Dorm

Consumer Radio / Single

13527R

2013 Advertising Merit Award

Ogilvy & Mather / London

Ford of Britain

Contradiction

Consumer Radio / Campaign

13532R

2013 Advertising Merit Award

DDB Stockholm / Stockholm

McDonald's Sweden

McFaster

Consumer Radio / Campaign

13533R

2013 Advertising Merit Award

TBWAHuntLascaris - Johannesburg / Johannesburg

Tiger Brands

Things Change

Consumer Radio / Campaign

13534R

2013 Advertising Merit Award

Lapiz / Chicago

P&G Gain

Great

Consumer Radio / Campaign

13535R

2013 Advertising Merit Award

Ireland/Davenport / Johannesburg

Bosch Drills

Drills

Consumer Radio / Campaign

13536R

2013 Advertising Merit Award

Grey Canada / Toronto

Canadian Comedy Awards

Funnier in Canada

Consumer Radio / Campaign

13537R

2013 Advertising Merit Award

Special Group / Auckland

Gravity Coffee

Gravity Coffee Run

Consumer Radio / Campaign

13538R

2013 Advertising Merit Award

TAXI Canada Ltd. / Toronto

Hockey Hall of Fame

Most Hockey Dreams Die

Consumer Radio / Campaign

13539R

2013 Advertising Merit Award

Contrapunto BBDO, S.A. / Madrid

MERCEDES BENZ/SMART

SMALL BUSINESS

Consumer Radio / Campaign

13540R

2013 Advertising Merit Award

FoxP2 / Cape Town

Masterlock

Diaries

Consumer Radio / Campaign

13541R

2013 Advertising Merit Award

leo burnett colombia / Bogota

PROCTER & GAMBLE

ODORS

Consumer Radio / Campaign

13542R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

College Target

Consumer Radio / Campaign

13543R

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