The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Security Cameras Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
Drive Safe Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions Agency: DDB / Chicago Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous Agency: DraftFCB Argentina / Buenos Aires Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite Agency: Droga5 / New York Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1 Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV Agency: Saatchi & Saatchi / New York Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Impressive Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby Agency: lg2 / Quebec Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Brain Surgeon Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

13048T

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Advertising Silver Pencil

BBH New York / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Advertising Bronze Pencil

Wunderman / Buenos Aires

The Coca-Cola Company

Security Cameras

Consumer Television / Over 60 second - Single

13055T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Safe

Consumer Television / :30/:25 - Campaign

13373T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

KAYAK - Television Campaign

Consumer Television / :30/:25 - Campaign

13374T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :30 Campaign

Consumer Television / :30/:25 - Campaign

13375T

2013 Advertising Merit Award

BBDO / Atlanta

AT&T

It's Not Complicated

Consumer Television / :30/:25 - Campaign

13376T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Consumer Television / :30/:25 - Campaign

13377T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

13378T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

13379T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Approved TV Campaign

Consumer Television / :30/:25 - Campaign

13380T

2013 Advertising Merit Award

DDB / Chicago

Skittles

Skittles Afflictions

Consumer Television / :30/:25 - Campaign

13381T

2013 Advertising Merit Award

DraftFCB Argentina / Buenos Aires

Piero SAIC

Somniferous

Consumer Television / :30/:25 - Campaign

13382T

2013 Advertising Merit Award

Droga5 / New York

Kraft

Mel the Milkbite

Consumer Television / :30/:25 - Campaign

13383T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Cable Effects: Set 1

Consumer Television / :30/:25 - Campaign

13384T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Worse Than, Better Than

Consumer Television / :30/:25 - Campaign

13385T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Capri Sun

Capri Sun TV

Consumer Television / :30/:25 - Campaign

13386T

2013 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Taste Test

Consumer Television / :30/:25 - Campaign

13387T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Nothing Beats First Place Campaign

Consumer Television / :30/:25 - Campaign

13388T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Impressive

Consumer Television / :20 and Under - Single

13389T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Woods

Consumer Television / :20 and Under - Single

13390T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Mime

Consumer Television / :20 and Under - Single

13391T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Pound

Consumer Television / :20 and Under - Single

13392T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Stamp

Consumer Television / :20 and Under - Single

13393T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Wash

Consumer Television / :20 and Under - Single

13394T

2013 Advertising Merit Award

lg2 / Quebec

The Capital Transit Network

Baby

Consumer Television / :20 and Under - Single

13395T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Patio

Consumer Television / :20 and Under - Single

13396T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

13397T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Brain Surgeon

Consumer Television / :30/:25 - Single

13350T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Roommates

Consumer Television / :30/:25 - Single

13351T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Horse

Consumer Television / :30/:25 - Single

13352T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Hamster

Consumer Television / :30/:25 - Single

13353T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Cheek

Consumer Television / :30/:25 - Single

13354T

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