The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Press to play
Agency: DDB / Paris
Client: Playboy Category: Consumer Television / 60 Second - Campaign
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / Under $80K Budget - Single
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions
Agency: DDB / Chicago
Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous
Agency: DraftFCB Argentina / Buenos Aires
Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite
Agency: Droga5 / New York
Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV
Agency: Saatchi & Saatchi / New York
Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
AXE SUPER SENSORIES
Agency: BBH / London
Client: Axe Category: Consumer Television / 60 Second - Campaign
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In
Agency: Droga5 / New York
Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing
Agency: Droga5 / Sydney
Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle
Agency: George Patterson Y&R / Melbourne
Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story
Agency: Party / Tokyo
Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power
Agency: Saatchi & Saatchi / New York
Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise
Agency: Sid Lee Paris / Montreal
Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer
Agency: The Richards Group / Dallas
Client: Ram Category: Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13053T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13056T
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13040T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Annual ID:
13041T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13045T
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13049T
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13051T
Award:
2013 Advertising Silver Pencil
Agency:
DDB / Paris
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13044T
Award:
2013 Advertising Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13054T
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Advertising Silver Pencil
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13057T
Award:
2013 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Annual ID:
13042T
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13046T
Award:
2013 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13373T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
KAYAK - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13374T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :30 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13375T
Award:
2013 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13376T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13377T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13378T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13379T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Approved TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13380T
Award:
2013 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Skittles
Title:
Skittles Afflictions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13381T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Piero SAIC
Title:
Somniferous
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13382T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Kraft
Title:
Mel the Milkbite
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13383T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 1
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13384T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Worse Than, Better Than
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13385T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Capri Sun
Title:
Capri Sun TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13386T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Taste Test
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13387T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Nothing Beats First Place Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13388T
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13349T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
What Does Your Mind See?
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13400T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13401T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13402T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
Better Out Than In
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13403T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / Sydney
Client:
Kraft
Title:
Moreing
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13404T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13405T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Medibank
Title:
Life Cycle
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13406T
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
Sony
Title:
Screen Story
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13407T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Duracell
Title:
Trust Your Power
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13408T
Award:
2013 Advertising Merit Award
Agency:
Sid Lee Paris / Montreal
Client:
Ubisoft
Title:
Assassin's Creed III Rise
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13409T
Award:
2013 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Ram
Title:
Farmer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13410T
