The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Sprite Dunk Intensity Meter Agency: BBH / New York Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer Agency: Ogilvy Brasil / São Paulo Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Tundra Endeavour Pull Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Experiential Advertising / Events and Competitions
She Runs Agency: JOY. / Redfern Client: Nike Category: Experiential Advertising / Events and Competitions
CP3 Cut Through LA Agency: Wieden+Kennedy / New York Client: Jordan Brand Category: Experiential Advertising / Events and Competitions

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Experiential Advertising / Events and Competitions

13073G

2013 Advertising Merit Award

BBH / New York

The Coca-Cola Company

Sprite Dunk Intensity Meter

Experiential Advertising / Events and Competitions

13466G

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Stand Ins

Experiential Advertising / Events and Competitions

13467G

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Mars NZ

Donation Glasses

Experiential Advertising / Events and Competitions

13468G

2013 Advertising Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Experiential Advertising / Events and Competitions

13470G

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

Prime Television

Call Girl

Experiential Advertising / Events and Competitions

13471G

2013 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Experiential Advertising / Events and Competitions

13472G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

BAR AURORA & BOTECO FERRAZ

Karaoke Breathalizer

Experiential Advertising / Events and Competitions

13473G

2013 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Endeavour Pull

Experiential Advertising / Events and Competitions

13474G

2013 Advertising Merit Award

JOY. / Redfern

Nike

She Runs

Experiential Advertising / Events and Competitions

13475G

2013 Advertising Merit Award

Wieden+Kennedy / New York

Jordan Brand

CP3 Cut Through LA

Experiential Advertising / Events and Competitions

13476G

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