The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Push to add drama Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations
Sprite Dunk Intensity Meter Agency: BBH New York / New York Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer Agency: Ogilvy Brasil / São Paulo Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Tundra Endeavour Pull Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Experiential Advertising / Events and Competitions
She Runs Agency: JOY. / Redfern Client: Nike Category: Experiential Advertising / Events and Competitions
CP3 Cut Through LA Agency: Wieden+Kennedy / New York Client: Jordan Brand Category: Experiential Advertising / Events and Competitions
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series Agency: DDB NY / New York Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader Agency: Duval Guillaume / Paris Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment Agency: McCann New York / New York Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets Agency: Ogilvy & Mather / Mexico City Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Experiential Advertising / Events and Competitions

13073G

2013 Advertising Gold Pencil

Duval Guillaume / Paris

Turner Broadcasting System Europe

Push to add drama

Experiential Advertising / Installations

13074G

2013 Advertising Silver Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Experiential Advertising / Installations

13075G

2013 Advertising Merit Award

BBH New York / New York

The Coca-Cola Company

Sprite Dunk Intensity Meter

Experiential Advertising / Events and Competitions

13466G

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Stand Ins

Experiential Advertising / Events and Competitions

13467G

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Mars NZ

Donation Glasses

Experiential Advertising / Events and Competitions

13468G

2013 Advertising Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Experiential Advertising / Events and Competitions

13470G

2013 Advertising Merit Award

DraftFCB New Zealand / Auckland

Prime Television

Call Girl

Experiential Advertising / Events and Competitions

13471G

2013 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Experiential Advertising / Events and Competitions

13472G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

BAR AURORA & BOTECO FERRAZ

Karaoke Breathalizer

Experiential Advertising / Events and Competitions

13473G

2013 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Endeavour Pull

Experiential Advertising / Events and Competitions

13474G

2013 Advertising Merit Award

JOY. / Redfern

Nike

She Runs

Experiential Advertising / Events and Competitions

13475G

2013 Advertising Merit Award

Wieden+Kennedy / New York

Jordan Brand

CP3 Cut Through LA

Experiential Advertising / Events and Competitions

13476G

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential Advertising / Installations

13477G

2013 Advertising Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to Share Smart - Insight

Experiential Advertising / Installations

13478G

2013 Advertising Merit Award

DDB NY / New York

NYC Ballet

Art Series

Experiential Advertising / Installations

13479G

2013 Advertising Merit Award

Duval Guillaume / Paris

Febelfin

Mind Reader

Experiential Advertising / Installations

13480G

2013 Advertising Merit Award

Grey / Duesseldorf

International Children's Fund

Lost Choir

Experiential Advertising / Installations

13481G

2013 Advertising Merit Award

McCann New York / New York

Nestle Resource Water

The Fountain of Electrolytenment

Experiential Advertising / Installations

13482G

2013 Advertising Merit Award

Ogilvy & Mather / Mexico City

Memory and Tolerance Museum

Tweetbullets

Experiential Advertising / Installations

13483G

2013 Advertising Merit Award

Ogilvy France / Paris

Ferrero - Tic Tac

The Worst Breath in the World

Experiential Advertising / Installations

13484G

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