The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
The New Possible TV Campaign
Agency: BBDO New York / New York
Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast
Agency: Joe Public / Fourways
Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising / Single or Campaign
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13070G
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13071G
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13072G
Award:
2013 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13455G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13456G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13457G
Award:
2013 Advertising Merit Award
Agency:
Joe Public / Fourways
Client:
One School at a Time
Title:
Beggar Broadcast
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13458G
Award:
2013 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13459G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13460G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13461G
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13462G
Award:
2013 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13463G
Award:
2013 Advertising Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
Berora
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13464G