The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Innovation in Advertising
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- Best Branded Content Channel
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Brand
- Non-Profit Client
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast
Agency: Joe Public / Fourways
Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising / Single or Campaign
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign