The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign
The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast Agency: Joe Public / Fourways Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single or Campaign
Berora Agency: SMFB / Oslo Client: IKEA Category: Innovation in Advertising / Single or Campaign
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Innovation in Advertising / Single or Campaign

13071G

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Innovation in Advertising / Single or Campaign

13072G

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Innovation in Advertising / Single or Campaign

13455G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Innovation in Advertising / Single or Campaign

13456G

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting

Mobile Medic

Innovation in Advertising / Single or Campaign

13457G

2013 Advertising Merit Award

Joe Public / Fourways

One School at a Time

Beggar Broadcast

Innovation in Advertising / Single or Campaign

13458G

2013 Advertising Merit Award

Johannes Leonardo / New York

Google Display

Project Re: Brief

Innovation in Advertising / Single or Campaign

13459G

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Innovation in Advertising / Single or Campaign

13460G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Innovation in Advertising / Single or Campaign

13461G

2013 Advertising Merit Award

Party / Tokyo

iJet

OMOTE 3D

Innovation in Advertising / Single or Campaign

13462G

2013 Advertising Merit Award

R/GA / New York

Nike

Nike+ FuelBand

Innovation in Advertising / Single or Campaign

13463G

2013 Advertising Merit Award

SMFB / Oslo

IKEA

Berora

Innovation in Advertising / Single or Campaign

13464G

2013 Advertising Merit Award

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Innovation in Advertising / Single or Campaign

13465G

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