The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
A Long Day of Childhood Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro Agency: Havas Worldwide Australia & One Green Bean / Sydney Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign Agency: kbs+ / New York Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth Agency: SapientNitro / Miami Beach Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Levi's Fall 2012 Collection: Launch Agency: Wunderman / New York Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
The Emoticon Project Agency: Razorfish / Glen Ellyn Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online
Frank's Kayak Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart Agency: Bv Mccann Erickson / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me Agency: CP+B / Boulder Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

13073N

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood

Integrated Branding / Consumer Campaign

13079G

2013 Advertising Bronze Pencil

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

13080G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Greatness

Integrated Branding / Consumer Campaign

13081G

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Integrated Branding / Public Service Campaign

13036G

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

2013 Interactive Merit Award

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

13259N

2013 Interactive Merit Award

VCCP / London

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

13260N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Integrated Branding / Integrated Branding Campaign - 360

13261N

2013 Interactive Merit Award

VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

13262N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Integrated Branding / Integrated Branding Campaign - 360

13263N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13264N

2013 Interactive Merit Award

BMF / Pyrmont

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

13265N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Integrated Branding / Integrated Branding Campaign - 360

13266N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13267N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

13268N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Integrated Branding / Integrated Branding Campaign - 360

13269N

2013 Interactive Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Integrated Branding / Integrated Branding Campaign - 360

13270N

2013 Interactive Merit Award

TAXI Montreal / Montréal

TAXI

Pothole Season

Integrated Branding / Integrated Branding Campaign - 360

13271N

2013 Interactive Merit Award

Havas Worldwide Australia & One Green Bean / Sydney

Virgin Australia

Fair Go Bro

Integrated Branding / Integrated Branding Campaign - 360

13272N

2013 Interactive Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Integrated Branding Campaign - 360

13273N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Sweden

The Launch of the new Volvo FH

Integrated Branding / Integrated Branding Campaign - 360

13274N

2013 Interactive Merit Award

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Integrated Branding / Integrated Branding Campaign - Online

13275N

2013 Interactive Merit Award

kbs+ / New York

BMW North America

BMW 3 Series Digital Campaign

Integrated Branding / Integrated Branding Campaign - Online

13276N

2013 Interactive Merit Award

SapientNitro / Miami Beach

Chrysler

Fiat 500 Abarth

Integrated Branding / Integrated Branding Campaign - Online

13277N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Integrated Branding / Integrated Branding Campaign - Online

13278N

2013 Interactive Merit Award

Wunderman / New York

Levi Strauss & Co.

Levi's Fall 2012 Collection: Launch

Integrated Branding / Integrated Branding Campaign - Online

13279N

2013 Interactive Merit Award

Razorfish / Glen Ellyn

Samsung Telecommunications America

The Emoticon Project

Integrated Branding / Integrated Branding Campaign - Online

13280N

2013 Interactive Merit Award

DDB / New York

WaterisLife

Hashtag Killer

Integrated Branding / Integrated Branding Campaign - Online

13281N

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Frank's Kayak

Integrated Branding / Consumer Campaign

13485G

2013 Advertising Merit Award

BBH New York / New York

Unilever

Susan Glenn

Integrated Branding / Consumer Campaign

13486G

2013 Advertising Merit Award

Bv Mccann Erickson / Bucharest

Kandia Dulce

Romanians are smart

Integrated Branding / Consumer Campaign

13487G

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Stand Ins

Integrated Branding / Consumer Campaign

13488G

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB - Monteith's

Sorry about the twigs, folks

Integrated Branding / Consumer Campaign

13489G

2013 Advertising Merit Award

CP+B / Boulder

Grey Poupon

Pardon Me

Integrated Branding / Consumer Campaign

13490G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Consumer Campaign

13491G

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