The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Nokia Lumia Augmented Reality Agency: VML / Kansas City Client: Nokia Category: Interactive Advertising / Augmented Reality
#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
UFO's Over Jozi Agency: Ireland/Davenport / Johannesburg Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign
The Pinch Banner Agency: McCann Digital Israel / Tel-Aviv Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
The Upgradable Banner Agency: Cundari / Toronto Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure Agency: Herezie / Paris Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Troy Davis - I am alive Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style Agency: McCann Digital Israel / Tel-Aviv Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
Amex Sync Show Agency: Digitas / New York Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single
Quattro Experience Agency: Zulu Alpha Kilo / Toronto Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single
The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Guitar Pee Agency: AlmapBBDO / São Paulo Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Bing It On Agency: CP+B / Boulder Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Before and After Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single
Seal of Mine Agency: cccdi / Hong Kong Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Shower Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Dunk Intensity Meter Agency: BBH New York / New York Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sunny Sale Agency: Cheil Worldwide / Seoul Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single
The EVOC Indestructible Billboard Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single
Delite-O-Matic Agency: Clemenger BBDO / Adelaide Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single
OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single
Yes, Virginia The Musical Agency: JWT / New York Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single
Green Picks Recycle Machine Agency: LDC / São Paulo Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single
The Fountain of Electrolytenment Agency: McCann New York / New York Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Dance to Draw X AF1 Agency: Ogilvy & Mather / Taipei Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single
Nike Fuel Station Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Interactive Silver Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Interactive Green

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Interactive Gold Pencil

Grow / Norfolk

Google

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google

Interactive Advertising / Banners - Dynamic - Single

13042N

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Interactive Advertising / Banners - Fixed Space - Single

13041N

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Interactive Advertising / Other Interactive Media - Single

13050N

2013 Interactive Merit Award

VML / Kansas City

Nokia

Nokia Lumia Augmented Reality

Interactive Advertising / Augmented Reality

13164N

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Interactive Advertising / Environmental/Experiential - Campaign

13201N

2013 Interactive Merit Award

Ireland/Davenport / Johannesburg

TopTV

UFO's Over Jozi

Interactive Advertising / Environmental/Experiential - Campaign

13202N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Opticana

The Pinch Banner

Interactive Advertising / Banners - Dynamic - Single

13170N

2013 Interactive Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Scroll Up

Interactive Advertising / Banners - Dynamic - Single

13171N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

The Upgradable Banner

Interactive Advertising / Banners - Fixed Space - Single

13165N

2013 Interactive Merit Award

Rethink / Vancouver

Dogwood Initiative

Oil Spill Take Over

Interactive Advertising / Banners - Fixed Space - Single

13166N

2013 Interactive Merit Award

Herezie / Paris

Passage du D?sir

Scrolling for pleasure

Interactive Advertising / Banners - Fixed Space - Single

13167N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Automatic Banner

Interactive Advertising / Banners - Fixed Space - Single

13168N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Original Click

Interactive Advertising / Banners - Fixed Space - Single

13169N

2013 Interactive Merit Award

Serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Interactive Advertising / Public Service/Non-Profit

13216N

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Interactive Advertising / Public Service/Non-Profit

13217N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Shorashim Group

Donate with Style

Interactive Advertising / Public Service/Non-Profit

13218N

2013 Interactive Merit Award

Digitas / New York

American Express

Amex Sync Show

Interactive Advertising / Environmental/Experiential - Single

13173N

2013 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Audi

Quattro Experience

Interactive Advertising / Environmental/Experiential - Single

13174N

2013 Interactive Merit Award

McKinney / Durham

Big Boss Brewing Company

The Last Barfighter

Interactive Advertising / Environmental/Experiential - Single

13175N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Billboard Magazine

Guitar Pee

Interactive Advertising / Environmental/Experiential - Single

13176N

2013 Interactive Merit Award

CP+B / Boulder

Bing

Bing It On

Interactive Advertising / Environmental/Experiential - Single

13177N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Before and After

Interactive Advertising / Environmental/Experiential - Single

13178N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Interactive Advertising / Environmental/Experiential - Single

13179N

2013 Interactive Merit Award

cccdi / Hong Kong

CCC APPS

Seal of Mine

Interactive Advertising / Environmental/Experiential - Single

13180N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Sprite Shower

Interactive Advertising / Environmental/Experiential - Single

13181N

2013 Interactive Merit Award

BBH New York / New York

The Coca-Cola Company

Sprite Dunk Intensity Meter

Interactive Advertising / Environmental/Experiential - Single

13182N

2013 Interactive Merit Award

Cheil Worldwide / Seoul

Emart

Sunny Sale

Interactive Advertising / Environmental/Experiential - Single

13183N

2013 Interactive Merit Award

Publicis / Munich

EVOC Sports

The EVOC Indestructible Billboard

Interactive Advertising / Environmental/Experiential - Single

13184N

2013 Interactive Merit Award

Clemenger BBDO / Adelaide

Fantastic Snacks

Delite-O-Matic

Interactive Advertising / Environmental/Experiential - Single

13185N

2013 Interactive Merit Award

Party / Tokyo

iJet

OMOTE 3D

Interactive Advertising / Environmental/Experiential - Single

13186N

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Interactive Advertising / Environmental/Experiential - Single

13187N

2013 Interactive Merit Award

JWT / New York

Macy's

Yes, Virginia The Musical

Interactive Advertising / Environmental/Experiential - Single

13188N

2013 Interactive Merit Award

LDC / São Paulo

MTV Brasil

Green Picks Recycle Machine

Interactive Advertising / Environmental/Experiential - Single

13189N

2013 Interactive Merit Award

McCann New York / New York

Nestle Resource Water

The Fountain of Electrolytenment

Interactive Advertising / Environmental/Experiential - Single

13190N

2013 Interactive Merit Award

Ogilvy & Mather / Taipei

NIKE

Dance to Draw X AF1

Interactive Advertising / Environmental/Experiential - Single

13191N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Station

Interactive Advertising / Environmental/Experiential - Single

13192N

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