The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Other Interactive Media - Single
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Award
Agency
Client
Title
Category
Annual ID

Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality


A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality


Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign


Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign


"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single


FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single


The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single


Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single


Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit


NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit


Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit


My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single


LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single


Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single


Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single


The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single


Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single


Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia Category: Interactive Advertising / Augmented Reality


#Don'tgohome
Agency: BBH New York / New York
Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign


UFO's Over Jozi
Agency: Ireland/Davenport / Johannesburg
Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign


The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single


Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single


The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single


Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single


Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single


Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single


Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single


Troy Davis - I am alive
Agency: Serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit


Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit


Donate with Style
Agency: McCann Digital Israel / Tel-Aviv
Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit


Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single


Quattro Experience
Agency: Zulu Alpha Kilo / Toronto
Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single


The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single


Guitar Pee
Agency: AlmapBBDO / São Paulo
Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single


Bing It On
Agency: CP+B / Boulder
Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single


Before and After
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single


The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single


Seal of Mine
Agency: cccdi / Hong Kong
Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single


Sprite Shower
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single


Sprite Dunk Intensity Meter
Agency: BBH New York / New York
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single


Sunny Sale
Agency: Cheil Worldwide / Seoul
Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single


The EVOC Indestructible Billboard
Agency: Publicis / Munich
Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single


Delite-O-Matic
Agency: Clemenger BBDO / Adelaide
Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single


OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single


Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single


Yes, Virginia The Musical
Agency: JWT / New York
Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single


Green Picks Recycle Machine
Agency: LDC / São Paulo
Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single


The Fountain of Electrolytenment
Agency: McCann New York / New York
Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single


Dance to Draw X AF1
Agency: Ogilvy & Mather / Taipei
Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single


Nike Fuel Station
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single


Award:
2013 Interactive Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13038N

Award:
2013 Interactive Bronze Pencil
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13039N

Award:
2013 Interactive Silver Pencil
Agency:
WhybinTBWA Group / Melbourne
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13048N

Award:
2013 Interactive Green
Agency:
WhybinTBWA Group / Melbourne
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13048N

Award:
2013 Interactive Gold Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13042N

Award:
2013 Interactive Bronze Pencil
Agency:
OMD / New York
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13043N

Award:
2013 Interactive Silver Pencil
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13040N

Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Norton
Title:
Top Search Result
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13041N

Award:
2013 Interactive Silver Pencil
Agency:
DDB New York / New York
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13051N

Award:
2013 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13052N

Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13053N

Award:
2013 Interactive Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13044N

Award:
2013 Interactive Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13045N

Award:
2013 Interactive Silver Pencil
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13046N

Award:
2013 Interactive Bronze Pencil
Agency:
Hush / Brooklyn
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13047N

Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N

Award:
2013 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13050N

Award:
2013 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13164N

Award:
2013 Interactive Merit Award
Agency:
BBH New York / New York
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13201N

Award:
2013 Interactive Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
TopTV
Title:
UFO's Over Jozi
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13202N

Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13170N

Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Scroll Up
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13171N

Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
The Upgradable Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13165N

Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Spill Take Over
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13166N

Award:
2013 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Passage du D?sir
Title:
Scrolling for pleasure
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13167N

Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13168N

Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13169N

Award:
2013 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13216N

Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13217N

Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Shorashim Group
Title:
Donate with Style
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13218N

Award:
2013 Interactive Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13173N

Award:
2013 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Audi
Title:
Quattro Experience
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13174N

Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13175N

Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Magazine
Title:
Guitar Pee
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13176N

Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Bing
Title:
Bing It On
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13177N

Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Before and After
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13178N

Award:
2013 Interactive Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13179N

Award:
2013 Interactive Merit Award
Agency:
cccdi / Hong Kong
Client:
CCC APPS
Title:
Seal of Mine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13180N

Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13181N

Award:
2013 Interactive Merit Award
Agency:
BBH New York / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13182N

Award:
2013 Interactive Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Emart
Title:
Sunny Sale
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13183N

Award:
2013 Interactive Merit Award
Agency:
Publicis / Munich
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13184N

Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Adelaide
Client:
Fantastic Snacks
Title:
Delite-O-Matic
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13185N

Award:
2013 Interactive Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13186N

Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13187N

Award:
2013 Interactive Merit Award
Agency:
JWT / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13188N

Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks Recycle Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13189N

Award:
2013 Interactive Merit Award
Agency:
McCann New York / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13190N

Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Taipei
Client:
NIKE
Title:
Dance to Draw X AF1
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13191N
