The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Troy Davis - I am alive Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style Agency: McCann Digital Israel / Tel-Aviv Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
Rav4 - No Time to Waste! Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
Pinata Anatomy Agency: Carmichael Lynch / Minneapolis Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
UFO's Over Jozi Agency: Ireland/Davenport / Johannesburg Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign
Nokia Lumia Augmented Reality Agency: VML / Kansas City Client: Nokia Category: Interactive Advertising / Augmented Reality
The Upgradable Banner Agency: Cundari / Toronto Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure Agency: Herezie / Paris Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Amex Sync Show Agency: Digitas / New York Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single
Quattro Experience Agency: Zulu Alpha Kilo / Toronto Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single
The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Guitar Pee Agency: AlmapBBDO / São Paulo Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Bing It On Agency: CP+B / Boulder Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Before and After Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Interactive Advertising / Other Interactive Media - Single

13050N

2013 Interactive Silver Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Interactive Green

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Interactive Advertising / Banners - Fixed Space - Single

13041N

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Interactive Gold Pencil

Grow / Norfolk

Google

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google

Interactive Advertising / Banners - Dynamic - Single

13042N

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Interactive Merit Award

Serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Interactive Advertising / Public Service/Non-Profit

13216N

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Interactive Advertising / Public Service/Non-Profit

13217N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Shorashim Group

Donate with Style

Interactive Advertising / Public Service/Non-Profit

13218N

2013 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Rav4 - No Time to Waste!

Interactive Advertising / Banners - Dynamic - Campaign

13172N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

2013 Interactive Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

13211N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Other Interactive Media - Single

13212N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Other Interactive Media - Single

13213N

2013 Interactive Merit Award

Carmichael Lynch / Minneapolis

Carmichael Collective

Pinata Anatomy

Interactive Advertising / Self-Promotion

13219N

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Interactive Advertising / Environmental/Experiential - Campaign

13201N

2013 Interactive Merit Award

Ireland/Davenport / Johannesburg

TopTV

UFO's Over Jozi

Interactive Advertising / Environmental/Experiential - Campaign

13202N

2013 Interactive Merit Award

VML / Kansas City

Nokia

Nokia Lumia Augmented Reality

Interactive Advertising / Augmented Reality

13164N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

The Upgradable Banner

Interactive Advertising / Banners - Fixed Space - Single

13165N

2013 Interactive Merit Award

Rethink / Vancouver

Dogwood Initiative

Oil Spill Take Over

Interactive Advertising / Banners - Fixed Space - Single

13166N

2013 Interactive Merit Award

Herezie / Paris

Passage du D?sir

Scrolling for pleasure

Interactive Advertising / Banners - Fixed Space - Single

13167N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Automatic Banner

Interactive Advertising / Banners - Fixed Space - Single

13168N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Original Click

Interactive Advertising / Banners - Fixed Space - Single

13169N

2013 Interactive Merit Award

Digitas / New York

American Express

Amex Sync Show

Interactive Advertising / Environmental/Experiential - Single

13173N

2013 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Audi

Quattro Experience

Interactive Advertising / Environmental/Experiential - Single

13174N

2013 Interactive Merit Award

McKinney / Durham

Big Boss Brewing Company

The Last Barfighter

Interactive Advertising / Environmental/Experiential - Single

13175N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Billboard Magazine

Guitar Pee

Interactive Advertising / Environmental/Experiential - Single

13176N

2013 Interactive Merit Award

CP+B / Boulder

Bing

Bing It On

Interactive Advertising / Environmental/Experiential - Single

13177N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Before and After

Interactive Advertising / Environmental/Experiential - Single

13178N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Interactive Advertising / Environmental/Experiential - Single

13179N

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