The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Magazine / Full Page or Spread - Campaign
Hinges
Agency: Bester Burke / Cape Town
Client: Triton Leo Group(Q20) Category: Magazine / Full Page or Spread - Campaign
Why We Insure Women
Agency: Black River FC / Johannesburg
Client: 1st for Women Insurance Category: Magazine / Full Page or Spread - Campaign
Glad Cling Wrap
Agency: DDB / Hong Kong
Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Miniatures
Agency: Giovanni Draft FCB / São Paulo
Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt
Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Back Pages
Agency: TBWA\Media Arts Lab / Culver City
Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE Category: Magazine / Full Page or Spread - Single
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Award:
2013 Advertising Gold Pencil
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13006A
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13127A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13128A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13129A
Award:
2013 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
Triton Leo Group(Q20)
Title:
Hinges
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13130A
Award:
2013 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
1st for Women Insurance
Title:
Why We Insure Women
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13131A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13132A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13133A
Award:
2013 Advertising Merit Award
Agency:
Giovanni Draft FCB / São Paulo
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13134A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13135A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13136A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13137A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13138A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13139A
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13140A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Culver City
Client:
Apple
Title:
Back Pages
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13141A
Award:
2013 Advertising Merit Award
Agency:
TBWASingapore / Singapore
Client:
APA Publications GmbH & Co. Verlag KG
Title:
"Say What?!"
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13142A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13143A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13112A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13113A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13114A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13115A
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13116A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13117A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13118A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13119A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13120A
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
BMW
Title:
BMW Rear View Camera Cover
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13121A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13122A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13123A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13124A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13125A