The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Pothole Season Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Free a Tree! Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode Agency: George Patterson Y&R / Melbourne Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App Agency: 1 Trick Pony / Hammonton Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
Art Auction Agency: Cundari / Toronto Client: BMW Canada Category: Mobile Applications/Sites / Promotions
Chevy Game Time Agency: Goodby Silverstein & Partners / San Francisco Client: Chevrolet Category: Mobile Applications/Sites / Promotions
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Mobile Applications/Sites / Promotions
While You Were Off Agency: BBH New York/BBH Labs / New York Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Brisksaber Agency: Mekanism / San Francisco Client: PepsiCo Category: Mobile Applications/Sites / Branded Games
Car Agency: AlmapBBDO / São Paulo Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf Agency: TAXI Canada / Toronto Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy Agency: Critical Mass / Calgary Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Mobile Applications/Sites / Consumer Goods
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Air Jordan 2012 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Mobile Applications/Sites / Consumer Goods
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Ray-Ban Ambermatic Agency: R/GA Stockholm / New York Client: Ray-Ban Category: Mobile Applications/Sites / Consumer Goods
Free a Tree! Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Interactive Bronze Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

Mobile Applications/Sites / E-Commerce

13032N

2013 Interactive Gold Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Mobile Applications/Sites / Branded Games

13026N

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Interactive Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

13029N

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Interactive Silver Pencil

Look At Media / Moscow

The Village

Parking Douche

Mobile Applications/Sites / Social Networks/Community

13035N

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Interactive Bronze Pencil

TAXI / Montréal

TAXI

Pothole Season

Mobile Applications/Sites / Self-Promotion

13033N

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Interactive Merit Award

Leo Burnett / Moscow

Google Russia

Free a Tree!

Mobile Applications/Sites / Public Service/Non-Profit

13154N

2013 Interactive Merit Award

George Patterson Y&R / Melbourne

Vic Roads

Road Mode

Mobile Applications/Sites / Public Service/Non-Profit

13155N

2013 Interactive Merit Award

1 Trick Pony / Hammonton

WNYC

Radiolab App

Mobile Applications/Sites / Public Service/Non-Profit

13156N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

Art Auction

Mobile Applications/Sites / Promotions

13161N

2013 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Chevrolet

Chevy Game Time

Mobile Applications/Sites / Promotions

13162N

2013 Interactive Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Mobile Applications/Sites / Promotions

13163N

2013 Interactive Merit Award

BBH New York/BBH Labs / New York

BBH New York/BBH Labs

While You Were Off

Mobile Applications/Sites / Services/Utilities

13157N

2013 Interactive Merit Award

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Services/Utilities

13158N

2013 Interactive Merit Award

AKQA / London

Viacom International Media Networks

MTV Under The Thumb

Mobile Applications/Sites / Services/Utilities

13159N

2013 Interactive Merit Award

Mekanism / San Francisco

PepsiCo

Brisksaber

Mobile Applications/Sites / Branded Games

13145N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Bradesco Seguros

Car

Mobile Applications/Sites / Durable Goods

13151N

2013 Interactive Merit Award

TAXI Canada / Toronto

Castor Design

Castor Gigashelf

Mobile Applications/Sites / Durable Goods

13152N

2013 Interactive Merit Award

Critical Mass / Calgary

Nissan

Nissan GT Academy

Mobile Applications/Sites / Durable Goods

13153N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Mobile Applications/Sites / Consumer Goods

13146N

2013 Interactive Merit Award

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Consumer Goods

13147N

2013 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

Air Jordan 2012

Mobile Applications/Sites / Consumer Goods

13148N

2013 Interactive Merit Award

R/GA / New York

Nike

Nike+ FuelBand

Mobile Applications/Sites / Consumer Goods

13149N

2013 Interactive Merit Award

R/GA Stockholm / New York

Ray-Ban

Ray-Ban Ambermatic

Mobile Applications/Sites / Consumer Goods

13150N

2013 Interactive Merit Award

Leo Burnett / Moscow

Google Russia

Free a Tree!

Mobile Applications/Sites / Social Networks/Community

13160N

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