The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Headache Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Hotwheels Vintage Collection Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Newspaper / Small Space Print - Campaign
Cell Mate Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Church Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Single
Roof Space Agency: SHEDcsc / Perth Client: ATTIX Category: Newspaper / Full Page or Spread - Single
I just called Agency: THEY / Amsterdam Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
Pie Chart Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
You're Not You When You're Hungry Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

13001A

2013 Advertising Silver Pencil

Y&R / Dubai

Harvey Nichols

Pelicans

Newspaper / Full Page or Spread - Single

13002A

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Advertising Silver Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

13004A

2013 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Headache

Newspaper / Full Page or Spread - Campaign

13005A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hotwheels Vintage Collection

Newspaper / Small Space Print - Campaign

13111A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Cell Mate

Newspaper / Full Page or Spread - Single

13084A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aereas

Bear

Newspaper / Full Page or Spread - Single

13085A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Wine

Newspaper / Full Page or Spread - Single

13086A

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

Mercedes-Benz

Tree of Life

Newspaper / Full Page or Spread - Single

13087A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Dragons Den

Newspaper / Full Page or Spread - Single

13088A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

Church

Newspaper / Full Page or Spread - Single

13089A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Newspaper / Full Page or Spread - Single

13090A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

Mum Dad IOU

Newspaper / Full Page or Spread - Single

13091A

2013 Advertising Merit Award

SHEDcsc / Perth

ATTIX

Roof Space

Newspaper / Full Page or Spread - Single

13092A

2013 Advertising Merit Award

THEY / Amsterdam

Vodafone

I just called

Newspaper / Full Page or Spread - Single

13093A

2013 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

Malcolm

Newspaper / Full Page or Spread - Single

13094A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Newspaper / Small Space Print - Single

13106A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Newspaper / Small Space Print - Single

13107A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Battleship

Newspaper / Small Space Print - Single

13108A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Buffalo

Newspaper / Small Space Print - Single

13109A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Newspaper / Small Space Print - Single

13110A

2013 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry

Newspaper / Full Page or Spread - Campaign

13095A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Newspaper / Full Page or Spread - Campaign

13096A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil Campaign

Newspaper / Full Page or Spread - Campaign

13097A

2013 Advertising Merit Award

Leo Burnett / Zurich

Swiss Life

Life's turns in a Sentence

Newspaper / Full Page or Spread - Campaign

13098A

2013 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Newspaper / Full Page or Spread - Campaign

13099A

2013 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

No Mess Campaign

Newspaper / Full Page or Spread - Campaign

13100A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Newspaper / Full Page or Spread - Campaign

13101A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Puzzles

Newspaper / Full Page or Spread - Campaign

13102A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen Genuine Parts

Just because it works, doesn't mean it's fixed

Newspaper / Full Page or Spread - Campaign

13103A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Newspaper / Full Page or Spread - Campaign

13104A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Newspaper / Full Page or Spread - Campaign

13105A

Follow Us