The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Headache Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Pie Chart Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Hotwheels Vintage Collection Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Newspaper / Small Space Print - Campaign
Cell Mate Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Church Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Single
Roof Space Agency: SHEDcsc / Perth Client: ATTIX Category: Newspaper / Full Page or Spread - Single
I just called Agency: THEY / Amsterdam Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
You're Not You When You're Hungry Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

13001A

2013 Advertising Silver Pencil

Y&R / Dubai

Harvey Nichols

Pelicans

Newspaper / Full Page or Spread - Single

13002A

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Advertising Silver Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

13004A

2013 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Headache

Newspaper / Full Page or Spread - Campaign

13005A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Newspaper / Small Space Print - Single

13106A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Newspaper / Small Space Print - Single

13107A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Battleship

Newspaper / Small Space Print - Single

13108A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Buffalo

Newspaper / Small Space Print - Single

13109A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Newspaper / Small Space Print - Single

13110A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hotwheels Vintage Collection

Newspaper / Small Space Print - Campaign

13111A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Cell Mate

Newspaper / Full Page or Spread - Single

13084A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aereas

Bear

Newspaper / Full Page or Spread - Single

13085A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Wine

Newspaper / Full Page or Spread - Single

13086A

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

Mercedes-Benz

Tree of Life

Newspaper / Full Page or Spread - Single

13087A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Dragons Den

Newspaper / Full Page or Spread - Single

13088A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

Church

Newspaper / Full Page or Spread - Single

13089A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Newspaper / Full Page or Spread - Single

13090A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

Mum Dad IOU

Newspaper / Full Page or Spread - Single

13091A

2013 Advertising Merit Award

SHEDcsc / Perth

ATTIX

Roof Space

Newspaper / Full Page or Spread - Single

13092A

2013 Advertising Merit Award

THEY / Amsterdam

Vodafone

I just called

Newspaper / Full Page or Spread - Single

13093A

2013 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

Malcolm

Newspaper / Full Page or Spread - Single

13094A

2013 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry

Newspaper / Full Page or Spread - Campaign

13095A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Newspaper / Full Page or Spread - Campaign

13096A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil Campaign

Newspaper / Full Page or Spread - Campaign

13097A

2013 Advertising Merit Award

Leo Burnett / Zurich

Swiss Life

Life's turns in a Sentence

Newspaper / Full Page or Spread - Campaign

13098A

2013 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Newspaper / Full Page or Spread - Campaign

13099A

2013 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

No Mess Campaign

Newspaper / Full Page or Spread - Campaign

13100A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Newspaper / Full Page or Spread - Campaign

13101A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Puzzles

Newspaper / Full Page or Spread - Campaign

13102A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen Genuine Parts

Just because it works, doesn't mean it's fixed

Newspaper / Full Page or Spread - Campaign

13103A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Newspaper / Full Page or Spread - Campaign

13104A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Newspaper / Full Page or Spread - Campaign

13105A

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