The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Non-Broadcast / Long-form
How to share SMART - INsight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Non-Broadcast / Long-form
Dr. Cyclops Agency: BBDO / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Office Love Agency: BBH New York / New York Client: Unilever Category: Non-Broadcast / Online
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Non-Broadcast / Online
The Walk Agency: CHI&Partners NY / New York Client: Every Mother Counts Category: Non-Broadcast / Online
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Non-Broadcast / Online
White Paper Agency: Droga5 / New York Client: PUMA Category: Non-Broadcast / Online
You have 70 seconds Agency: Duval Guillaume / Paris Client: The Coca-Cola Company Category: Non-Broadcast / Online
Mind Reader Agency: Duval Guillaume / Paris Client: Febelfin Category: Non-Broadcast / Online
I Haz a Catnip in Mah Head Agency: JWT / New York Client: Energizer/Litter Genie Category: Non-Broadcast / Online
Dollar Shave Club Agency: Paulilu / Los Angeles Client: Dollar Shave Club Category: Non-Broadcast / Online
Troy Davis - I am alive Agency: serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Beach Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Non-Broadcast / Online

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Branded Entertainment Silver Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

13029E

2013 Branded Entertainment Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Non-Broadcast / Short-form

13030E

2013 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

13031E

2013 Branded Entertainment Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Non-Broadcast / Long-form

13032E

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Non-Broadcast / Online

13063T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Advertising Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Non-Broadcast / Online

13065T

2013 Branded Entertainment Merit Award

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems Anthem

Non-Broadcast / Short-form

13070E

2013 Branded Entertainment Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Non-Broadcast / Long-form

13071E

2013 Branded Entertainment Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to share SMART - INsight

Non-Broadcast / Long-form

13072E

2013 Advertising Merit Award

BBDO / Toronto

Wrigley Canada

Dr. Cyclops

Non-Broadcast / Online

13421T

2013 Advertising Merit Award

BBH New York / New York

Unilever

Office Love

Non-Broadcast / Online

13422T

2013 Advertising Merit Award

BBH New York / New York

Unilever

Susan Glenn

Non-Broadcast / Online

13423T

2013 Advertising Merit Award

CHI&Partners NY / New York

Every Mother Counts

The Walk

Non-Broadcast / Online

13424T

2013 Advertising Merit Award

CP+B / Boulder

Grey Poupon

The Chase

Non-Broadcast / Online

13425T

2013 Advertising Merit Award

Droga5 / New York

PUMA

White Paper

Non-Broadcast / Online

13426T

2013 Advertising Merit Award

Duval Guillaume / Paris

The Coca-Cola Company

You have 70 seconds

Non-Broadcast / Online

13427T

2013 Advertising Merit Award

Duval Guillaume / Paris

Febelfin

Mind Reader

Non-Broadcast / Online

13428T

2013 Advertising Merit Award

JWT / New York

Energizer/Litter Genie

I Haz a Catnip in Mah Head

Non-Broadcast / Online

13429T

2013 Advertising Merit Award

Paulilu / Los Angeles

Dollar Shave Club

Dollar Shave Club

Non-Broadcast / Online

13430T

2013 Advertising Merit Award

serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Non-Broadcast / Online

13431T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Beach

Non-Broadcast / Online

13432T

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