The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Non-Broadcast / Long-form
How to share SMART - INsight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Non-Broadcast / Long-form
Dr. Cyclops Agency: BBDO / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Office Love Agency: BBH New York / New York Client: Unilever Category: Non-Broadcast / Online
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Non-Broadcast / Online
The Walk Agency: CHI&Partners NY / New York Client: Every Mother Counts Category: Non-Broadcast / Online
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Non-Broadcast / Online
White Paper Agency: Droga5 / New York Client: PUMA Category: Non-Broadcast / Online
You have 70 seconds Agency: Duval Guillaume / Paris Client: The Coca-Cola Company Category: Non-Broadcast / Online
Mind Reader Agency: Duval Guillaume / Paris Client: Febelfin Category: Non-Broadcast / Online
I Haz a Catnip in Mah Head Agency: JWT / New York Client: Energizer/Litter Genie Category: Non-Broadcast / Online
Dollar Shave Club Agency: Paulilu / Los Angeles Client: Dollar Shave Club Category: Non-Broadcast / Online
Troy Davis - I am alive Agency: serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Beach Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Non-Broadcast / Online
Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form

2013 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

13031E

2013 Branded Entertainment Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Non-Broadcast / Long-form

13032E

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Non-Broadcast / Online

13063T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Advertising Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Non-Broadcast / Online

13065T

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Branded Entertainment Silver Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

13029E

2013 Branded Entertainment Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Non-Broadcast / Short-form

13030E

2013 Branded Entertainment Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Non-Broadcast / Long-form

13071E

2013 Branded Entertainment Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to share SMART - INsight

Non-Broadcast / Long-form

13072E

2013 Advertising Merit Award

BBDO / Toronto

Wrigley Canada

Dr. Cyclops

Non-Broadcast / Online

13421T

2013 Advertising Merit Award

BBH New York / New York

Unilever

Office Love

Non-Broadcast / Online

13422T

2013 Advertising Merit Award

BBH New York / New York

Unilever

Susan Glenn

Non-Broadcast / Online

13423T

2013 Advertising Merit Award

CHI&Partners NY / New York

Every Mother Counts

The Walk

Non-Broadcast / Online

13424T

2013 Advertising Merit Award

CP+B / Boulder

Grey Poupon

The Chase

Non-Broadcast / Online

13425T

2013 Advertising Merit Award

Droga5 / New York

PUMA

White Paper

Non-Broadcast / Online

13426T

2013 Advertising Merit Award

Duval Guillaume / Paris

The Coca-Cola Company

You have 70 seconds

Non-Broadcast / Online

13427T

2013 Advertising Merit Award

Duval Guillaume / Paris

Febelfin

Mind Reader

Non-Broadcast / Online

13428T

2013 Advertising Merit Award

JWT / New York

Energizer/Litter Genie

I Haz a Catnip in Mah Head

Non-Broadcast / Online

13429T

2013 Advertising Merit Award

Paulilu / Los Angeles

Dollar Shave Club

Dollar Shave Club

Non-Broadcast / Online

13430T

2013 Advertising Merit Award

serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Non-Broadcast / Online

13431T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Beach

Non-Broadcast / Online

13432T

2013 Branded Entertainment Merit Award

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems Anthem

Non-Broadcast / Short-form

13070E

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