The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
17 Make-up Songs "Tonight We're Going Out Out"
Agency: Mother / London
Client: Boots Category: Online Films & Video / Music Videos
Music from Nature
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Online Films & Video / Music Videos
The Bravest Man in the Universe
Agency: B-Reel / New York
Client: Google Category: Online Films & Video / Music Videos
Jasmine V Interactive Music Video
Agency: Bradley and Montgomery / Indianapolis
Client: Microsoft Internet Explorer Category: Online Films & Video / Music Videos
Vinyl
Agency: Euro RSCG / London
Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million
Agency: Grey / New York
Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse
Agency: BBDO New York / New York
Client: GE Category: Online Films & Video / Event or Live Webcast - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Online Films & Video / Event or Live Webcast - Single
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Online Films & Video / Event or Live Webcast - Single
Color Live Video Broadcast Application
Agency: McCann New York / New York
Client: Verizon Category: Online Films & Video / Event or Live Webcast - Single
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Artie's Journey
Agency: 180LA / Santa Monica
Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film
Agency: Whybin\TBWA / Sydney
Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video
Agency: Rethink / Vancouver
Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Online Films & Video / Short Form - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Online Films & Video / Short Form - Single
Office Love
Agency: BBH New York / New York
Client: Unilever Category: Online Films & Video / Short Form - Single
Princess
Agency: Dare / Vancouver
Client: Whistler Film Festival Category: Online Films & Video / Short Form - Single
Yoga
Agency: Cactus / Denver
Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Suit Up
Agency: Fox Digital Studio / Los Angeles
Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Twinkle
Agency: Havas Worldwide / London
Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India
Agency: AKQA / London
Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew
Agency: Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Award:
2013 Interactive Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Annual ID:
13068N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Annual ID:
13069N
Award:
2013 Interactive Silver Pencil
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Music Videos
Annual ID:
13070N
Award:
2013 Interactive Bronze Pencil
Agency:
Egg Films / Cape Town
Client:
Die Antwoord
Title:
Baby's on Fire
Category:
Online Films & Video / Music Videos
Annual ID:
13071N
Award:
2013 Interactive Bronze Pencil
Agency:
Google Creative Lab / London
Client:
Google
Title:
Digital Signings
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13054N
Award:
2013 Interactive Silver Pencil
Agency:
John St. / Toronto
Client:
John St.
Title:
Buyral
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13066N
Award:
2013 Interactive Bronze Pencil
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13067N
Award:
2013 Interactive Gold Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Annual ID:
13055N
Award:
2013 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Sheepdog
Category:
Online Films & Video / Short Form - Single
Annual ID:
13056N
Award:
2013 Interactive Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13057N
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13064N
Award:
2013 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13065N
Award:
2013 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13063N
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N
Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Online Films & Video / Music Videos
Annual ID:
13249N
Award:
2013 Interactive Merit Award
Agency:
Mother / London
Client:
Boots
Title:
17 Make-up Songs "Tonight We're Going Out Out"
Category:
Online Films & Video / Music Videos
Annual ID:
13250N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Music from Nature
Category:
Online Films & Video / Music Videos
Annual ID:
13251N
Award:
2013 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Google
Title:
The Bravest Man in the Universe
Category:
Online Films & Video / Music Videos
Annual ID:
13252N
Award:
2013 Interactive Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Microsoft Internet Explorer
Title:
Jasmine V Interactive Music Video
Category:
Online Films & Video / Music Videos
Annual ID:
13254N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Reckitt Benkiser
Title:
Vinyl
Category:
Online Films & Video / Music Videos
Annual ID:
13255N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13220N
Award:
2013 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Thanks A Million
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13221N
Award:
2013 Interactive Merit Award
Agency:
BBDO New York / New York
Client:
GE
Title:
Pulse
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13222N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13223N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13224N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Get Away With It
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13225N
Award:
2013 Interactive Merit Award
Agency:
McCann New York / New York
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13226N
Award:
2013 Interactive Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13248N
Award:
2013 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Annual ID:
13227N
Award:
2013 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13228N
Award:
2013 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Artie's Journey
Category:
Online Films & Video / Short Form - Single
Annual ID:
13229N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Online Films & Video / Short Form - Single
Annual ID:
13230N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
M.J Bale
Title:
Grazed on Greatness - Viral Film
Category:
Online Films & Video / Short Form - Single
Annual ID:
13231N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Molson Canadian
Title:
Canthem Online Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13232N
Award:
2013 Interactive Merit Award
Agency:
Stinkdigital / London
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Online Films & Video / Short Form - Single
Annual ID:
13233N
Award:
2013 Interactive Merit Award
Agency:
Weapon7 / London
Client:
Smart
Title:
Skate Fortwo
Category:
Online Films & Video / Short Form - Single
Annual ID:
13234N
Award:
2013 Interactive Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Online Films & Video / Short Form - Single
Annual ID:
13235N
Award:
2013 Interactive Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
Office Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
13236N
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
Whistler Film Festival
Title:
Princess
Category:
Online Films & Video / Short Form - Single
Annual ID:
13237N
Award:
2013 Interactive Merit Award
Agency:
Cactus / Denver
Client:
Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention
Title:
Yoga
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13247N
Award:
2013 Interactive Merit Award
Agency:
Fox Digital Studio / Los Angeles
Client:
DIRECTV
Title:
Suit Up
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13246N
Award:
2013 Interactive Merit Award
Agency:
Havas Worldwide / London
Client:
Chivas
Title:
Twinkle
Category:
Online Films & Video / Long Form - Single
Annual ID:
13241N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Online Films & Video / Long Form - Single
Annual ID:
13242N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nissan
Title:
New Star of India
Category:
Online Films & Video / Long Form - Single
Annual ID:
13243N
Award:
2013 Interactive Merit Award
Agency:
Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Online Films & Video / Long Form - Single
Annual ID:
13244N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Ballerina Stunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
13245N
