The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
The V Motion Project
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Frucor Beverages Category: Out Of Home / Digital / Electronic
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Out Of Home / Digital / Electronic
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Out Of Home / Digital / Electronic
The Fountain of Electrolytenment
Agency: McCann New York / New York
Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Magical Payphone
Agency: NBS / Rio de Janeiro
Client: Oi Category: Out Of Home / Digital / Electronic
Take a look at Brussels
Agency: TBWA / Paris
Client: SNCF Category: Out Of Home / Digital / Electronic
Marionettebot
Agency: TBWA Hakuhodo / Tokyo
Client: United Arrows Category: Out Of Home / Digital / Electronic
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook
Agency: Anonimo / Mexico City
Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block
Agency: CP+B / Boulder
Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints
Agency: Grey Canada / Toronto
Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome
Agency: JWT / Shanghai
Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box
Agency: Rethink / Vancouver
Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work
Agency: Voskhod / Yekaterinburg
Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Out Of Home / Billboards - Campaign
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Annual ID:
13009A
Award:
2013 Advertising Silver Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Annual ID:
13010A
Award:
2013 Advertising Gold Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13014A
Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A
Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A
Award:
2013 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13013A
Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Annual ID:
13146A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Annual ID:
13147A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Annual ID:
13148A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Annual ID:
13149A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Annual ID:
13150A
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Who Uses the Word Chalice?
Category:
Out Of Home / Billboards - Single
Annual ID:
13151A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Annual ID:
13152A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Annual ID:
13153A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Annual ID:
13154A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Annual ID:
13155A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Annual ID:
13156A
Award:
2013 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Out Of Home / Digital / Electronic
Annual ID:
13197A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Frucor Beverages
Title:
The V Motion Project
Category:
Out Of Home / Digital / Electronic
Annual ID:
13198A
Award:
2013 Advertising Merit Award
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Out Of Home / Digital / Electronic
Annual ID:
13199A
Award:
2013 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Out Of Home / Digital / Electronic
Annual ID:
13200A
Award:
2013 Advertising Merit Award
Agency:
McCann New York / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Annual ID:
13201A
Award:
2013 Advertising Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Oi
Title:
Magical Payphone
Category:
Out Of Home / Digital / Electronic
Annual ID:
13202A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
SNCF
Title:
Take a look at Brussels
Category:
Out Of Home / Digital / Electronic
Annual ID:
13203A
Award:
2013 Advertising Merit Award
Agency:
TBWA Hakuhodo / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
Out Of Home / Digital / Electronic
Annual ID:
13204A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13176A
Award:
2013 Advertising Merit Award
Agency:
Anonimo / Mexico City
Client:
SEAT Mexico
Title:
Facebook
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13177A
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13178A
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13179A
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Diageo
Title:
Window Pints
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13180A
Award:
2013 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13181A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13182A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13183A
Award:
2013 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Metro News
Title:
Mini Box
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13184A
Award:
2013 Advertising Merit Award
Agency:
Voskhod / Yekaterinburg
Client:
City web-site URA.ru
Title:
Make the politicians work
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13185A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13187A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13188A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13189A
Award:
2013 Advertising Merit Award
Agency:
Cramer - Krasselt / Chicago
Client:
Crown Imports
Title:
Corona Familiar
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13190A
Award:
2013 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Kia Optima Panoramic Sunroof
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13191A
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Life Cycle
Title:
Life Cycle
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13192A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
Human Coupons
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13193A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13194A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Oil Paintings
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13195A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Roachville
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13196A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13011A
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13157A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13158A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13159A
