The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Category
-
Category
Out Of Home
- Select Category
- Best Branded Content Channel
- Brand Identity
- Brand Transformation
- Branded Apps
- Branded Content
- Broadcast and Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Radio
- Consumer Television
- Craft
- Craft / Technique
- Creative Use of Music Supporting A Brand
- Custom Content
- Data Visualization
- Design Does
- Experiential
- Experiential Advertising
- Film
- Gaming
- Innovation in Advertising
- Innovation in Branded Content
- Integrated Branding
- Interactive Advertising
- Magazine
- Mobile Applications/Sites
- Motion Graphics
- Municipal Design
- Newspaper
- Non-Broadcast
- Online Films & Video
- Out Of Home
- Package Design
- Product Design
- Promos
- Public Service
- Publication Design
- Self-Promotion
- Social Media
- Spatial Design
- Television
- Trade
- Transit
- User Experience Design
- User Generated Content
- Websites
Sub-Category
Filter
Award
Agency
Client
Title
Category
Annual ID

#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single


Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single


LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single


Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign


The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign


Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign


The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign


The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single


The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single


AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single


Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single


Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single


Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single


CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single


Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single


The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic


The V Motion Project
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Frucor Beverages Category: Out Of Home / Digital / Electronic


A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Out Of Home / Digital / Electronic


Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Out Of Home / Digital / Electronic


The Fountain of Electrolytenment
Agency: McCann New York / New York
Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic


Magical Payphone
Agency: NBS / Rio de Janeiro
Client: Oi Category: Out Of Home / Digital / Electronic


Take a look at Brussels
Agency: TBWA / Paris
Client: SNCF Category: Out Of Home / Digital / Electronic


Marionettebot
Agency: TBWA Hakuhodo / Tokyo
Client: United Arrows Category: Out Of Home / Digital / Electronic


Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single


Facebook
Agency: Anonimo / Mexico City
Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single


Flip Flop Block
Agency: CP+B / Boulder
Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single


Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single


Window Pints
Agency: Grey Canada / Toronto
Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single


Civilization-Rome
Agency: JWT / Shanghai
Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single


Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single


SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single


Mini Box
Agency: Rethink / Vancouver
Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single


Make the politicians work
Agency: Voskhod / Yekaterinburg
Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single


Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign


See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign


The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign


Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign


Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign


Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign


Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign


Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign


Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign


Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign


Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign


Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Out Of Home / Billboards - Campaign


Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign


Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign


Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Annual ID:
13009A

Award:
2013 Advertising Silver Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Annual ID:
13010A

Award:
2013 Advertising Gold Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13014A

Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A

Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A

Award:
2013 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13013A

Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A

Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Annual ID:
13146A

Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Annual ID:
13147A

Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Annual ID:
13148A

Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Annual ID:
13149A

Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Annual ID:
13150A

Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Who Uses the Word Chalice?
Category:
Out Of Home / Billboards - Single
Annual ID:
13151A

Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Annual ID:
13152A

Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Annual ID:
13153A

Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Annual ID:
13154A

Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Annual ID:
13155A

Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Annual ID:
13156A

Award:
2013 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Out Of Home / Digital / Electronic
Annual ID:
13197A

Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Frucor Beverages
Title:
The V Motion Project
Category:
Out Of Home / Digital / Electronic
Annual ID:
13198A

Award:
2013 Advertising Merit Award
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Out Of Home / Digital / Electronic
Annual ID:
13199A

Award:
2013 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Out Of Home / Digital / Electronic
Annual ID:
13200A

Award:
2013 Advertising Merit Award
Agency:
McCann New York / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Annual ID:
13201A

Award:
2013 Advertising Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Oi
Title:
Magical Payphone
Category:
Out Of Home / Digital / Electronic
Annual ID:
13202A

Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
SNCF
Title:
Take a look at Brussels
Category:
Out Of Home / Digital / Electronic
Annual ID:
13203A

Award:
2013 Advertising Merit Award
Agency:
TBWA Hakuhodo / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
Out Of Home / Digital / Electronic
Annual ID:
13204A

Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13176A

Award:
2013 Advertising Merit Award
Agency:
Anonimo / Mexico City
Client:
SEAT Mexico
Title:
Facebook
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13177A

Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13178A

Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13179A

Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Diageo
Title:
Window Pints
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13180A

Award:
2013 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13181A

Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13182A

Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13183A

Award:
2013 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Metro News
Title:
Mini Box
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13184A

Award:
2013 Advertising Merit Award
Agency:
Voskhod / Yekaterinburg
Client:
City web-site URA.ru
Title:
Make the politicians work
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13185A

Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13187A

Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13188A

Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13189A

Award:
2013 Advertising Merit Award
Agency:
Cramer - Krasselt / Chicago
Client:
Crown Imports
Title:
Corona Familiar
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13190A

Award:
2013 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Kia Optima Panoramic Sunroof
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13191A

Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Life Cycle
Title:
Life Cycle
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13192A

Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
Human Coupons
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13193A

Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13194A

Award:
2013 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Oil Paintings
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13195A

Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Roachville
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13196A

Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13011A

Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13157A

Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13158A
