The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
The Times Jubilee Campaign Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
The Whole Picture Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train Agency: Clemenger BBDO / Wellington Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project Agency: Clemenger BBDO / Melbourne Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar Agency: Cramer - Krasselt / Chicago Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle Agency: DDB / Singapore Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons Agency: Leo Burnett / Toronto Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments Agency: Ogilvy & Mather / Gurgaon Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bear Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook Agency: Anonimo / Mexico City Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block Agency: CP+B / Boulder Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker Agency: Del Campo Saatchi & Saatchi / Martinez Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints Agency: Grey Canada / Toronto Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome Agency: JWT / Shanghai Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box Agency: Rethink / Vancouver Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work Agency: Voskhod / Yekaterinburg Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
The V Motion Project Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Frucor Beverages Category: Out Of Home / Digital / Electronic
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Out Of Home / Digital / Electronic
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Out Of Home / Digital / Electronic
The Fountain of Electrolytenment Agency: McCann New York / New York Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Magical Payphone Agency: NBS / Rio de Janeiro Client: Oi Category: Out Of Home / Digital / Electronic
Take a look at Brussels Agency: TBWA / Paris Client: SNCF Category: Out Of Home / Digital / Electronic
Marionettebot Agency: TBWA Hakuhodo / Tokyo Client: United Arrows Category: Out Of Home / Digital / Electronic
Fireworks Agency: BBH / London Client: Axe Category: Out Of Home / Billboards - Single
Pie Chart Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
AUS to USA Agency: Clemenger BBDO / Sydney Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice? Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Billboards - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Out Of Home / Billboards - Single
Western Union Demo Billboards Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign
Made of More Campaign Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Out Of Home / Billboards - Campaign
Love Thyself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign

2013 Advertising Silver Pencil

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Out Of Home / Transit & Outdoor Installations - Campaign

13015A

2013 Advertising Gold Pencil

serviceplan / Munich

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

13014A

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Advertising Silver Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Out Of Home / Billboards - Single

13010A

2013 Advertising Silver Pencil

CHI & Partners / London

News International

The Times Jubilee Campaign

Out Of Home / Billboards - Campaign

13012A

2013 Advertising Gold Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

13013A

2013 Advertising Silver Pencil

BBH / London

Guardian

The Whole Picture

Out Of Home / Billboards - Campaign

13162A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Out Of Home / Transit & Outdoor Installations - Campaign

13187A

2013 Advertising Merit Award

Clemenger BBDO / Wellington

KiwiRail

See More of New Zealand by Train

Out Of Home / Transit & Outdoor Installations - Campaign

13188A

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

DULUX AUSTRALIA

The Surf Club Project

Out Of Home / Transit & Outdoor Installations - Campaign

13189A

2013 Advertising Merit Award

Cramer - Krasselt / Chicago

Crown Imports

Corona Familiar

Out Of Home / Transit & Outdoor Installations - Campaign

13190A

2013 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors America

Kia Optima Panoramic Sunroof

Out Of Home / Transit & Outdoor Installations - Campaign

13191A

2013 Advertising Merit Award

DDB / Singapore

Life Cycle

Life Cycle

Out Of Home / Transit & Outdoor Installations - Campaign

13192A

2013 Advertising Merit Award

Leo Burnett / Toronto

IKEA

Human Coupons

Out Of Home / Transit & Outdoor Installations - Campaign

13193A

2013 Advertising Merit Award

Ogilvy & Mather / Gurgaon

Yahoo India

Carry Heavy Attachments

Out Of Home / Transit & Outdoor Installations - Campaign

13194A

2013 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Oil Paintings

Out Of Home / Transit & Outdoor Installations - Campaign

13195A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Roachville

Out Of Home / Transit & Outdoor Installations - Campaign

13196A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aereas

Bear

Out Of Home / Transit & Outdoor Installations - Single

13176A

2013 Advertising Merit Award

Anonimo / Mexico City

SEAT Mexico

Facebook

Out Of Home / Transit & Outdoor Installations - Single

13177A

2013 Advertising Merit Award

CP+B / Boulder

Old Navy

Flip Flop Block

Out Of Home / Transit & Outdoor Installations - Single

13178A

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

Norte

Norte Photoblocker

Out Of Home / Transit & Outdoor Installations - Single

13179A

2013 Advertising Merit Award

Grey Canada / Toronto

Diageo

Window Pints

Out Of Home / Transit & Outdoor Installations - Single

13180A

2013 Advertising Merit Award

JWT / Shanghai

Maxam

Civilization-Rome

Out Of Home / Transit & Outdoor Installations - Single

13181A

2013 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Salta

Rugbeer

Out Of Home / Transit & Outdoor Installations - Single

13182A

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

The Coca-Cola Company

SPRITE SHOWER

Out Of Home / Transit & Outdoor Installations - Single

13183A

2013 Advertising Merit Award

Rethink / Vancouver

Metro News

Mini Box

Out Of Home / Transit & Outdoor Installations - Single

13184A

2013 Advertising Merit Award

Voskhod / Yekaterinburg

City web-site URA.ru

Make the politicians work

Out Of Home / Transit & Outdoor Installations - Single

13185A

2013 Advertising Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Out Of Home / Digital / Electronic

13197A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Frucor Beverages

The V Motion Project

Out Of Home / Digital / Electronic

13198A

2013 Advertising Merit Award

kbs+ / New York

BMW North America

A Window Into the Near Future

Out Of Home / Digital / Electronic

13199A

2013 Advertising Merit Award

La Comunidad / Miami

Volvo

Volvo In Every Car

Out Of Home / Digital / Electronic

13200A

2013 Advertising Merit Award

McCann New York / New York

Nestle Resource Water

The Fountain of Electrolytenment

Out Of Home / Digital / Electronic

13201A

2013 Advertising Merit Award

NBS / Rio de Janeiro

Oi

Magical Payphone

Out Of Home / Digital / Electronic

13202A

2013 Advertising Merit Award

TBWA / Paris

SNCF

Take a look at Brussels

Out Of Home / Digital / Electronic

13203A

2013 Advertising Merit Award

TBWA Hakuhodo / Tokyo

United Arrows

Marionettebot

Out Of Home / Digital / Electronic

13204A

2013 Advertising Merit Award

BBH / London

Axe

Fireworks

Out Of Home / Billboards - Single

13146A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Out Of Home / Billboards - Single

13147A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Out Of Home / Billboards - Single

13148A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Rolling Stones

Out Of Home / Billboards - Single

13149A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

Virgin Australia

AUS to USA

Out Of Home / Billboards - Single

13150A

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Who Uses the Word Chalice?

Out Of Home / Billboards - Single

13151A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Out Of Home / Billboards - Single

13152A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Out Of Home / Billboards - Single

13153A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

CokeSanta

Out Of Home / Billboards - Single

13154A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Wall of Shoes

Out Of Home / Billboards - Single

13155A

2013 Advertising Merit Award

Y&R / Dubai

Harvey Nichols

Pelicans

Out Of Home / Billboards - Single

13156A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Billboards

Out Of Home / Billboards - Campaign

13011A

2013 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Diageo

Made of More Campaign

Out Of Home / Billboards - Campaign

13157A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Love Thyself

Out Of Home / Billboards - Campaign

13158A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Out Of Home / Billboards - Campaign

13159A

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