The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES Category: Public Service / Television - Single
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom Category: Public Service / Television - Single
Independence
Agency: TBWA / Paris
Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Public Service / Television - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details
Agency: Ruf Lanz, Zurich / Zurich
Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Fight for literacy
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt
Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Anna
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
Job
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
1993
Agency: lg2 / Quebec
Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter
Agency: Master Roma Waiteman / Curitiba
Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Collateral - Single
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Annual ID:
13034T
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Annual ID:
13057D
Award:
2013 Design Silver Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
826 Valencia, 826 Boston
Title:
Bigfoot Art Show
Category:
Public Service / Posters - Series
Annual ID:
13058D
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Annual ID:
13059D
Award:
2013 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13033A
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Annual ID:
13544R
Award:
2013 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Annual ID:
13545R
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Annual ID:
13318T
Award:
2013 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Annual ID:
13319T
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Annual ID:
13320T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ACRES
Title:
'Tools of Destruction'
Category:
Public Service / Television - Single
Annual ID:
13321T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / Rivonia
Client:
Eskom
Title:
15 Watts
Category:
Public Service / Television - Single
Annual ID:
13322T
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
Amnesty International
Title:
Independence
Category:
Public Service / Television - Single
Annual ID:
13323T
Award:
2013 Advertising Merit Award
Agency:
Teran TBWA / Mexico City
Client:
Nuestro Mexico del Futuro
Title:
Uncomfortable children
Category:
Public Service / Television - Single
Annual ID:
13324T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Annual ID:
13325T
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Annual ID:
13553R
Award:
2013 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Autism Forum Switzerland
Title:
Lost in details
Category:
Public Service / Radio - Campaign
Annual ID:
13554R
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Annual ID:
13555R
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munch
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Annual ID:
13556R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Small Dreams
Category:
Public Service / Radio - Campaign
Annual ID:
13557R
Award:
2013 Advertising Merit Award
Agency:
Naked Communications / Cremorne
Client:
Transport Accident Commission
Title:
How we turned broadcast radio into social media to get loved ones #homesafely
Category:
Public Service / Radio - Campaign
Annual ID:
13558R
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13284A
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy 2
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13285A
Award:
2013 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colsubsidio Libraries
Title:
Colsubsidio Book Exchange
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13286A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13287A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Lima
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13288A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13289A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13290A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13291A
Award:
2013 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Anna
Category:
Public Service / Collateral - Single
Annual ID:
13298A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Dog
Category:
Public Service / Collateral - Single
Annual ID:
13299A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Job
Category:
Public Service / Collateral - Single
Annual ID:
13300A
Award:
2013 Advertising Merit Award
Agency:
lg2 / Quebec
Client:
The Quebec Automobile Insurance Corporation
Title:
1993
Category:
Public Service / Collateral - Single
Annual ID:
13301A
Award:
2013 Advertising Merit Award
Agency:
Master Roma Waiteman / Curitiba
Client:
Palladium Shopping Mall
Title:
Cigarette Price Setter
Category:
Public Service / Collateral - Single
Annual ID:
13302A
Award:
2013 Advertising Merit Award
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Collateral - Single
Annual ID:
13303A
