The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Three wise men Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Television - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Rescue Radio - Sinhalese Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Early Detection Agency: BBDO / Toronto Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers Agency: BBDO / Toronto Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car Agency: Cheil Worldwide / Hong Kong Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series Agency: Creature / Seattle Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One Agency: McKinney / Durham Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Collateral - Campaign
Helpless Agency: BBH / London Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction' Agency: Ogilvy & Mather / Singapore Client: ACRES Category: Public Service / Television - Single
15 Watts Agency: Saatchi & Saatchi / Rivonia Client: Eskom Category: Public Service / Television - Single
Independence Agency: TBWA / Paris Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children Agency: Teran TBWA / Mexico City Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time Agency: Wieden+Kennedy / Portland Client: Nike Category: Public Service / Television - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details Agency: Ruf Lanz, Zurich / Zurich Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams Agency: Grey Canada / Toronto Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely Agency: Naked Communications / Cremorne Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2 Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud Agency: Young & Rubicam / Boulogne-Billancourt Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Anna Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Collateral - Single
Job Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Collateral - Single
1993 Agency: lg2 / Quebec Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter Agency: Master Roma Waiteman / Curitiba Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Collateral - Single

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Advertising Silver Pencil

Forsman & Bodenfors / Gothenburg

Unicef

Three wise men

Public Service / Television - Single

13035T

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Design Gold Pencil

Ogilvy & Mather / Gurgaon

WWF India

Animal Trees

Public Service / Posters - Series

13057D

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Sinhalese Rescue

Public Service / Radio - Single

13545R

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Advertising Merit Award

BBDO / Toronto

Ministry of Health and Long Term Care

Early Detection

Public Service / Collateral - Campaign

13305A

2013 Advertising Merit Award

BBDO / Toronto

Wounded Warriors Canada

Soldiers

Public Service / Collateral - Campaign

13306A

2013 Advertising Merit Award

Cheil Worldwide / Hong Kong

Samsung Electronics

Text Cursor: Bike/Pram/Car

Public Service / Collateral - Campaign

13307A

2013 Advertising Merit Award

Creature / Seattle

Chlopak Leonard Schechter

Las Fantasias?as del Comandante Poster Series

Public Service / Collateral - Campaign

13308A

2013 Advertising Merit Award

McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya

National Cancer Society Malaysia

THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen

Public Service / Collateral - Campaign

13309A

2013 Advertising Merit Award

McKinney / Durham

McKinney

Amendment One

Public Service / Collateral - Campaign

13310A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Don't text and drive

Public Service / Collateral - Campaign

13311A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Collateral - Campaign

13312A

2013 Advertising Merit Award

BBH / London

St. John's Ambulance

Helpless

Public Service / Television - Single

13318T

2013 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

Thursday Arvo

Public Service / Television - Single

13319T

2013 Advertising Merit Award

Grey / Duesseldorf

International Children's Fund

Lost Choir

Public Service / Television - Single

13320T

2013 Advertising Merit Award

Ogilvy & Mather / Singapore

ACRES

'Tools of Destruction'

Public Service / Television - Single

13321T

2013 Advertising Merit Award

Saatchi & Saatchi / Rivonia

Eskom

15 Watts

Public Service / Television - Single

13322T

2013 Advertising Merit Award

TBWA / Paris

Amnesty International

Independence

Public Service / Television - Single

13323T

2013 Advertising Merit Award

Teran TBWA / Mexico City

Nuestro Mexico del Futuro

Uncomfortable children

Public Service / Television - Single

13324T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Extra Time

Public Service / Television - Single

13325T

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Campaign

13553R

2013 Advertising Merit Award

Ruf Lanz, Zurich / Zurich

Autism Forum Switzerland

Lost in details

Public Service / Radio - Campaign

13554R

2013 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Radio Legends

Public Service / Radio - Campaign

13555R

2013 Advertising Merit Award

serviceplan / Munch

Johanniter-Unfall-Hilfe e.V.

Radio Ghosts

Public Service / Radio - Campaign

13556R

2013 Advertising Merit Award

Grey Canada / Toronto

Salvation Army

Small Dreams

Public Service / Radio - Campaign

13557R

2013 Advertising Merit Award

Naked Communications / Cremorne

Transport Accident Commission

How we turned broadcast radio into social media to get loved ones #homesafely

Public Service / Radio - Campaign

13558R

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Newspaper or Magazine - Campaign

13284A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy 2

Public Service / Newspaper or Magazine - Campaign

13285A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colsubsidio Libraries

Colsubsidio Book Exchange

Public Service / Newspaper or Magazine - Campaign

13286A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Newspaper or Magazine - Campaign

13287A

2013 Advertising Merit Award

Y&R / Lima

Peruvian League Against Cancer

Day & Night

Public Service / Newspaper or Magazine - Campaign

13288A

2013 Advertising Merit Award

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Newspaper or Magazine - Campaign

13289A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

Surfrider Foundation Europe

Be Proud

Public Service / Newspaper or Magazine - Campaign

13290A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Newspaper or Magazine - Campaign

13291A

2013 Advertising Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Anna

Public Service / Collateral - Single

13298A

2013 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Dog

Public Service / Collateral - Single

13299A

2013 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Job

Public Service / Collateral - Single

13300A

2013 Advertising Merit Award

lg2 / Quebec

The Quebec Automobile Insurance Corporation

1993

Public Service / Collateral - Single

13301A

2013 Advertising Merit Award

Master Roma Waiteman / Curitiba

Palladium Shopping Mall

Cigarette Price Setter

Public Service / Collateral - Single

13302A

2013 Advertising Merit Award

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Collateral - Single

13303A

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