The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Fence Of Freedom
Agency: Havas Worldwide / Zurich
Client: Amnesty International Category: Public Service / Outdoor and Transit - Single
The Street House
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Martha Graham
Agency: TBWA\Chiat\Day / New York
Client: Martha Graham Category: Public Service / Outdoor and Transit - Single
Fight for literacy
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt
Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES Category: Public Service / Television - Single
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom Category: Public Service / Television - Single
Independence
Agency: TBWA / Paris
Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D
Award:
2013 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13033A
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Annual ID:
13034T
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Annual ID:
13057D
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Annual ID:
13544R
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Design Silver Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
826 Valencia, 826 Boston
Title:
Bigfoot Art Show
Category:
Public Service / Posters - Series
Annual ID:
13058D
Award:
2013 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Annual ID:
13545R
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Annual ID:
13059D
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Design Merit Award
Agency:
Havas Worldwide / Zurich
Client:
Amnesty International
Title:
Fence Of Freedom
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13237D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
The Street House
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13238D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13239D
Award:
2013 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Martha Graham
Title:
Martha Graham
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13240D
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13284A
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy 2
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13285A
Award:
2013 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colsubsidio Libraries
Title:
Colsubsidio Book Exchange
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13286A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13287A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Lima
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13288A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13289A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13290A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13291A
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13313A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13314A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Annual ID:
13318T
Award:
2013 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Annual ID:
13319T
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Annual ID:
13320T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ACRES
Title:
'Tools of Destruction'
Category:
Public Service / Television - Single
Annual ID:
13321T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / Rivonia
Client:
Eskom
Title:
15 Watts
Category:
Public Service / Television - Single
Annual ID:
13322T
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
Amnesty International
Title:
Independence
Category:
Public Service / Television - Single
Annual ID:
13323T
Award:
2013 Advertising Merit Award
Agency:
Teran TBWA / Mexico City
Client:
Nuestro Mexico del Futuro
Title:
Uncomfortable children
Category:
Public Service / Television - Single
Annual ID:
13324T
