The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Three wise men Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Television - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Rescue Radio - Sinhalese Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Fonderie 47 Identity Agency: Hall / Oakland Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF Agency: Mother / New York Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
The Rubber band Agency: DDB / Singapore Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain' Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes Agency: Sancho BBDO / Bogota Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap Agency: Y&R Philippines / Makati City Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Pennies For Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Waiting. For seven years. Agency: Ogilvy Germany / Frankfurt Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Ace Bus Agency: TDA / Boulder Client: Ace Category: Public Service / Outdoor - Single
Our Homeland Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Smoking, Grape, Forge Agency: DDB Canada / Vancouver Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z Agency: Doner / Southfield Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan Agency: George Patterson Y&R / Melbourne Client: New South Wales Government Category: Public Service / Television - Campaign
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Outdoor - Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Fence Of Freedom Agency: Havas Worldwide / Zurich Client: Amnesty International Category: Public Service / Outdoor and Transit - Single
The Street House Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Vivid Memories Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Martha Graham Agency: TBWA\Chiat\Day / New York Client: Martha Graham Category: Public Service / Outdoor and Transit - Single
Helpless Agency: BBH / London Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction' Agency: Ogilvy & Mather / Singapore Client: ACRES Category: Public Service / Television - Single
15 Watts Agency: Saatchi & Saatchi / Rivonia Client: Eskom Category: Public Service / Television - Single
Independence Agency: TBWA / Paris Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children Agency: Teran TBWA / Mexico City Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time Agency: Wieden+Kennedy / Portland Client: Nike Category: Public Service / Television - Single
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2 Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Advertising Silver Pencil

Forsman & Bodenfors / Gothenburg

Unicef

Three wise men

Public Service / Television - Single

13035T

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Design Gold Pencil

Ogilvy & Mather / Gurgaon

WWF India

Animal Trees

Public Service / Posters - Series

13057D

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Sinhalese Rescue

Public Service / Radio - Single

13545R

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Design Merit Award

Hall / Oakland

Fonderie 47

Fonderie 47 Identity

Public Service / Brand Identity - Single or Series

13241D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace

Public Service / Brand Identity - Single or Series

13242D

2013 Design Merit Award

Mother / New York

Reading is Fundamental

RIF

Public Service / Brand Identity - Single or Series

13243D

2013 Advertising Merit Award

DDB / Singapore

Singapore Raffles Music College

The Rubber band

Public Service / Promotional Items - Single or Campaign

13313A

2013 Advertising Merit Award

Ogilvy & Mather / Gurgaon

WWF India

Recycled Calendar

Public Service / Promotional Items - Single or Campaign

13314A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hot Wheels 'Keychain'

Public Service / Promotional Items - Single or Campaign

13315A

2013 Advertising Merit Award

Sancho BBDO / Bogota

ACNUR

En Sus Zapatos / In Their Shoes

Public Service / Promotional Items - Single or Campaign

13316A

2013 Advertising Merit Award

Y&R Philippines / Makati City

Maynilad Water Company

Anti-Dengue Mosquito Trap

Public Service / Promotional Items - Single or Campaign

13317A

2013 Advertising Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Public Service / Outdoor - Single

13292A

2013 Advertising Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies For Life

Public Service / Outdoor - Single

13293A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

Foundation FOR LIFE -- for organ donation

Waiting. For seven years.

Public Service / Outdoor - Single

13294A

2013 Advertising Merit Award

TDA / Boulder

Ace

Ace Bus

Public Service / Outdoor - Single

13295A

2013 Design Merit Award

Eric Chan Design / Hong Kong

Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung

Our Homeland

Public Service / Posters - Single

13231D

2013 Advertising Merit Award

DDB Canada / Vancouver

Big Sisters of BC Lower Mainland

Smoking, Grape, Forge

Public Service / Television - Campaign

13326T

2013 Advertising Merit Award

Doner / Southfield

Detroit Zoo

Vitamin Z

Public Service / Television - Campaign

13327T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

New South Wales Government

Planning to Make a Plan

Public Service / Television - Campaign

13328T

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Outdoor - Campaign

13296A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Public Service / Outdoor - Campaign

13297A

2013 Design Merit Award

Havas Worldwide / Zurich

Amnesty International

Fence Of Freedom

Public Service / Outdoor and Transit - Single

13237D

2013 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

The Street House

Public Service / Outdoor and Transit - Single

13238D

2013 Design Merit Award

Ogilvy Germany / Duesseldorf

Raum D - studio for people with dementia

Vivid Memories

Public Service / Outdoor and Transit - Single

13239D

2013 Design Merit Award

TBWA\Chiat\Day / New York

Martha Graham

Martha Graham

Public Service / Outdoor and Transit - Single

13240D

2013 Advertising Merit Award

BBH / London

St. John's Ambulance

Helpless

Public Service / Television - Single

13318T

2013 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

Thursday Arvo

Public Service / Television - Single

13319T

2013 Advertising Merit Award

Grey / Duesseldorf

International Children's Fund

Lost Choir

Public Service / Television - Single

13320T

2013 Advertising Merit Award

Ogilvy & Mather / Singapore

ACRES

'Tools of Destruction'

Public Service / Television - Single

13321T

2013 Advertising Merit Award

Saatchi & Saatchi / Rivonia

Eskom

15 Watts

Public Service / Television - Single

13322T

2013 Advertising Merit Award

TBWA / Paris

Amnesty International

Independence

Public Service / Television - Single

13323T

2013 Advertising Merit Award

Teran TBWA / Mexico City

Nuestro Mexico del Futuro

Uncomfortable children

Public Service / Television - Single

13324T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Extra Time

Public Service / Television - Single

13325T

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Newspaper or Magazine - Campaign

13284A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy 2

Public Service / Newspaper or Magazine - Campaign

13285A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colsubsidio Libraries

Colsubsidio Book Exchange

Public Service / Newspaper or Magazine - Campaign

13286A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Newspaper or Magazine - Campaign

13287A

2013 Advertising Merit Award

Y&R / Lima

Peruvian League Against Cancer

Day & Night

Public Service / Newspaper or Magazine - Campaign

13288A

2013 Advertising Merit Award

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Newspaper or Magazine - Campaign

13289A

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