The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Three wise men Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Television - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Rescue Radio - Sinhalese Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Fonderie 47 Identity Agency: Hall / Oakland Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF Agency: Mother / New York Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Helpless Agency: BBH / London Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction' Agency: Ogilvy & Mather / Singapore Client: ACRES Category: Public Service / Television - Single
15 Watts Agency: Saatchi & Saatchi / Rivonia Client: Eskom Category: Public Service / Television - Single
Independence Agency: TBWA / Paris Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children Agency: Teran TBWA / Mexico City Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time Agency: Wieden+Kennedy / Portland Client: Nike Category: Public Service / Television - Single
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2 Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud Agency: Young & Rubicam / Boulogne-Billancourt Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Outdoor - Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Early Detection Agency: BBDO / Toronto Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers Agency: BBDO / Toronto Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car Agency: Cheil Worldwide / Hong Kong Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series Agency: Creature / Seattle Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One Agency: McKinney / Durham Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Collateral - Campaign
Our Homeland Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Smoking, Grape, Forge Agency: DDB Canada / Vancouver Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z Agency: Doner / Southfield Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan Agency: George Patterson Y&R / Melbourne Client: New South Wales Government Category: Public Service / Television - Campaign
Rescue Radio - Tagalog Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
The Beat Behind the Song Agency: BBDO New York / New York Client: Save the Children Category: Public Service / Radio - Single
The Perfect Match Agency: Albion / London Client: Anthony Nolan Category: Public Service / Radio - Single

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Advertising Silver Pencil

Forsman & Bodenfors / Gothenburg

Unicef

Three wise men

Public Service / Television - Single

13035T

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Sinhalese Rescue

Public Service / Radio - Single

13545R

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Design Gold Pencil

Ogilvy & Mather / Gurgaon

WWF India

Animal Trees

Public Service / Posters - Series

13057D

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Design Merit Award

Hall / Oakland

Fonderie 47

Fonderie 47 Identity

Public Service / Brand Identity - Single or Series

13241D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace

Public Service / Brand Identity - Single or Series

13242D

2013 Design Merit Award

Mother / New York

Reading is Fundamental

RIF

Public Service / Brand Identity - Single or Series

13243D

2013 Advertising Merit Award

BBH / London

St. John's Ambulance

Helpless

Public Service / Television - Single

13318T

2013 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

Thursday Arvo

Public Service / Television - Single

13319T

2013 Advertising Merit Award

Grey / Duesseldorf

International Children's Fund

Lost Choir

Public Service / Television - Single

13320T

2013 Advertising Merit Award

Ogilvy & Mather / Singapore

ACRES

'Tools of Destruction'

Public Service / Television - Single

13321T

2013 Advertising Merit Award

Saatchi & Saatchi / Rivonia

Eskom

15 Watts

Public Service / Television - Single

13322T

2013 Advertising Merit Award

TBWA / Paris

Amnesty International

Independence

Public Service / Television - Single

13323T

2013 Advertising Merit Award

Teran TBWA / Mexico City

Nuestro Mexico del Futuro

Uncomfortable children

Public Service / Television - Single

13324T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Extra Time

Public Service / Television - Single

13325T

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Newspaper or Magazine - Campaign

13284A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy 2

Public Service / Newspaper or Magazine - Campaign

13285A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colsubsidio Libraries

Colsubsidio Book Exchange

Public Service / Newspaper or Magazine - Campaign

13286A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Newspaper or Magazine - Campaign

13287A

2013 Advertising Merit Award

Y&R / Lima

Peruvian League Against Cancer

Day & Night

Public Service / Newspaper or Magazine - Campaign

13288A

2013 Advertising Merit Award

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Newspaper or Magazine - Campaign

13289A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

Surfrider Foundation Europe

Be Proud

Public Service / Newspaper or Magazine - Campaign

13290A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Newspaper or Magazine - Campaign

13291A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Outdoor - Campaign

13296A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Public Service / Outdoor - Campaign

13297A

2013 Advertising Merit Award

BBDO / Toronto

Ministry of Health and Long Term Care

Early Detection

Public Service / Collateral - Campaign

13305A

2013 Advertising Merit Award

BBDO / Toronto

Wounded Warriors Canada

Soldiers

Public Service / Collateral - Campaign

13306A

2013 Advertising Merit Award

Cheil Worldwide / Hong Kong

Samsung Electronics

Text Cursor: Bike/Pram/Car

Public Service / Collateral - Campaign

13307A

2013 Advertising Merit Award

Creature / Seattle

Chlopak Leonard Schechter

Las Fantasias?as del Comandante Poster Series

Public Service / Collateral - Campaign

13308A

2013 Advertising Merit Award

McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya

National Cancer Society Malaysia

THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen

Public Service / Collateral - Campaign

13309A

2013 Advertising Merit Award

McKinney / Durham

McKinney

Amendment One

Public Service / Collateral - Campaign

13310A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Don't text and drive

Public Service / Collateral - Campaign

13311A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Collateral - Campaign

13312A

2013 Design Merit Award

Eric Chan Design / Hong Kong

Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung

Our Homeland

Public Service / Posters - Single

13231D

2013 Advertising Merit Award

DDB Canada / Vancouver

Big Sisters of BC Lower Mainland

Smoking, Grape, Forge

Public Service / Television - Campaign

13326T

2013 Advertising Merit Award

Doner / Southfield

Detroit Zoo

Vitamin Z

Public Service / Television - Campaign

13327T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

New South Wales Government

Planning to Make a Plan

Public Service / Television - Campaign

13328T

2013 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Tagalog Rescue

Public Service / Radio - Single

13547R

2013 Advertising Merit Award

BBDO New York / New York

Save the Children

The Beat Behind the Song

Public Service / Radio - Single

13548R

2013 Advertising Merit Award

Albion / London

Anthony Nolan

The Perfect Match

Public Service / Radio - Single

13549R

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