The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano Agency: Digital Kitchen / Chicago Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street Agency: Dare / Vancouver Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste Agency: CP+B / Boulder Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned Agency: BBDO New York / New York Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon Agency: Wieden+Kennedy / São Paulo Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes Agency: Calder Bateman / Edmonton Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google Agency: Dentsu / Tokyo Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark Agency: 777interactive / Tokyo Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi Agency: TBWA\Digital Arts Network / Auckland Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian Agency: MercerBell / Sydney Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness Agency: Team Nike / Shanghai Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot Agency: McCann New York / New York Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20 Agency: Digivaasi / New Delhi Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Skype Humoticons Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Social Media / Best Use of Social Media/Facebook
The People vs. Sour Patch Kids Agency: Mother / New York Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
20things 2011 Agency: SYZYGY / Bad Hombrug Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Social Media / Best Use of Social Media/Facebook
Doppelgangers Agency: BBH New York / New York Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Pinning their hopes Agency: Weapon7 / London Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
UNIQLO "Storms" Pinterest Agency: Firstborn / New York Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Happy Hunt Agency: Mullen / Boston Client: Zappos Category: Social Media / Best Use of Social Media/Facebook

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Social Media / Best Use of Social Media/Facebook

13090N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Social Media / Best Use of Social Media/Facebook

13091N

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

2013 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Social Media / Best Use of Social Media/Facebook

13093N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Social Media / Communities / Microblogging

13293N

2013 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Social Media / Communities / Microblogging

13294N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Social Media / Communities / Microblogging

13295N

2013 Interactive Merit Award

OgilvyOne / London

Kern & Sohn Precision Scales

The Gnome Experiment

Social Media / Communities / Microblogging

13296N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Social Media / Communities / Microblogging

13297N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Social Media / Best Use of Social Media/Facebook

13298N

2013 Interactive Merit Award

Razorfish / Düsseldorf

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

13299N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Social Media / Best Use of Social Media/Facebook

13300N

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Social Media / Best Use of Social Media/Facebook

13301N

2013 Interactive Merit Award

Digital Kitchen / Chicago

Digital Kitchen

Stanley the Interactive Player Piano

Social Media / Best Use of Social Media/Facebook

13302N

2013 Interactive Merit Award

Dare / Vancouver

EA Sports

EA FIFA Street vs. Street

Social Media / Best Use of Social Media/Facebook

13303N

2013 Interactive Merit Award

CP+B / Boulder

Grey Poupon

The Society of Good Taste

Social Media / Best Use of Social Media/Facebook

13304N

2013 Interactive Merit Award

BBDO New York / New York

HBO/Game of Thrones

DeThroned

Social Media / Best Use of Social Media/Facebook

13305N

2013 Interactive Merit Award

Wieden+Kennedy / São Paulo

Heineken

One Like = One Balloon

Social Media / Best Use of Social Media/Facebook

13306N

2013 Interactive Merit Award

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Social Media / Best Use of Social Media/Facebook

13307N

2013 Interactive Merit Award

Calder Bateman / Edmonton

Institute for Sexual Minority Studies and Services

No HomoPhobes

Social Media / Best Use of Social Media/Facebook

13308N

2013 Interactive Merit Award

Dentsu / Tokyo

JAXA

THE SPACE HANGOUT powered by Google

Social Media / Best Use of Social Media/Facebook

13309N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Getaways Granter

Social Media / Best Use of Social Media/Facebook

13310N

2013 Interactive Merit Award

777interactive / Tokyo

Kodansha

Social Bookmark

Social Media / Best Use of Social Media/Facebook

13311N

2013 Interactive Merit Award

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Social Media / Best Use of Social Media/Facebook

13312N

2013 Interactive Merit Award

TBWA\Digital Arts Network / Auckland

Mercury Energy

Good Energy Taxi

Social Media / Best Use of Social Media/Facebook

13313N

2013 Interactive Merit Award

MercerBell / Sydney

Nestl?/Maggi Fusian

Fists of Fusian

Social Media / Best Use of Social Media/Facebook

13314N

2013 Interactive Merit Award

Team Nike / Shanghai

Nike

Nike Greatness

Social Media / Best Use of Social Media/Facebook

13315N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Academy

Social Media / Best Use of Social Media/Facebook

13316N

2013 Interactive Merit Award

McCann New York / New York

Paper Denim & Cloth

Paper Denim & Cloth InstaShoot

Social Media / Best Use of Social Media/Facebook

13317N

2013 Interactive Merit Award

Digivaasi / New Delhi

Pepsi

Tweet20

Social Media / Best Use of Social Media/Facebook

13318N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Social Media / Best Use of Social Media/Facebook

13319N

2013 Interactive Merit Award

Pereira & O'Dell / San Francisco

Skype

Skype Humoticons

Social Media / Best Use of Social Media/Facebook

13320N

2013 Interactive Merit Award

Mother / New York

Sour Patch Kids

The People vs. Sour Patch Kids

Social Media / Best Use of Social Media/Facebook

13321N

2013 Interactive Merit Award

SYZYGY / Bad Hombrug

SYZYGY

20things 2011

Social Media / Best Use of Social Media/Facebook

13322N

2013 Interactive Merit Award

Look At Media / Moscow

The Village

Parking Douche

Social Media / Best Use of Social Media/Facebook

13323N

2013 Interactive Merit Award

BBH New York / New York

The Weather Channel

Doppelgangers

Social Media / Best Use of Social Media/Facebook

13324N

2013 Interactive Merit Award

Weapon7 / London

Unicef

Pinning their hopes

Social Media / Best Use of Social Media/Facebook

13325N

2013 Interactive Merit Award

Firstborn / New York

UNIQLO

UNIQLO "Storms" Pinterest

Social Media / Best Use of Social Media/Facebook

13326N

2013 Interactive Merit Award

DDB / New York

WaterisLife

Hashtag Killer

Social Media / Best Use of Social Media/Facebook

13327N

2013 Interactive Merit Award

Mullen / Boston

Zappos

Happy Hunt

Social Media / Best Use of Social Media/Facebook

13328N

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