The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
Killing Lincoln Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Websites / Branded Games
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Prometheus: WeylandIndustries.com Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Nature Valley Trail View Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Renaissance Hotels Agency: Anomaly / New York Client: Marriott Category: Websites / Corporate Website
[Inner] Creative Agency: AlmapBBDO / São Paulo Client: Panamericana Escola de Arte Category: Websites / Corporate Website
MagazineYou Agency: Ogilvy Brasil / São Paulo Client: Magazine Luiza Category: Websites / E-Commerce
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Websites / Services
Gif me more party Agency: Buzzman / Paris Client: MTV Mobile Europe Category: Websites / Services
CataCombo Sound System Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Websites / Services
Chaos In Your Town Agency: DDB / Chicago Client: State Farm Category: Websites / Services
Dare to Stamp Out Hunger Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Church Category: Websites / Services
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Branded Games
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Branded Games
SPARKLING AVATAR LIVE SHOW Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Websites / Branded Games
Airman Challenge Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Branded Games
Sweden's Most Hospitable Agency Agency: Kristoffer Gandsager / Gothenburg Client: Kristoffer Gandsager Category: Websites / Self-Promotion
This Exquisite Forest Agency: Google Creative Lab / Tate Modern / New York Client: Google & Tate Modern Category: Websites / Social Networks/Community
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Social Networks/Community
Nike#WinAgainstTheElements Agency: AKQA / Shanghai Client: Nike Category: Websites / Social Networks/Community
Stop At Never Agency: Vitro / San Diego Client: ASICS Category: Websites / Consumer Goods
The World's Deepest Site Agency: Ogilvy & Mather Ukraine / Kyiv Client: Borjomi Category: Websites / Consumer Goods
Amphibiox Agency: SMFB / Oslo Client: Geox Category: Websites / Consumer Goods
Air Jordan 2012 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Websites / Consumer Goods
The Evolution Car Agency: Forsman & Bodenfors / Gothenburg Client: PREEM Category: Websites / Consumer Goods
Launch site on eBay Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Websites / Consumer Goods
The Princess and the Finger Agency: BBDO / Toronto Client: Wrigley Canada Category: Websites / Consumer Goods
VisYOUalizer Microsite Agency: BBDO New York / New York Client: Denon Category: Websites / Durable Goods
Elantra Driveway Decision Maker Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Category: Websites / Durable Goods
MINI Psychic Roadster Agency: Profero / London Client: MINI Category: Websites / Durable Goods
Volvo FH Magazine Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Websites / Durable Goods
Name Tunnels Agency: M&C Saatchi / Sydney Client: Amnesty International Category: Websites / Public Service/Non-Profit

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Interactive Bronze Pencil

Mullen / Boston

National Geographic

Killing Lincoln

Websites / Corporate Website

13010N

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Interactive Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Websites / Branded Games

13004N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Websites / Social Networks/Community

13020N

2013 Interactive Bronze Pencil

Ignition Interactive / Santa Monica

20th Century Fox

Prometheus: WeylandIndustries.com

Websites / Social Networks/Community

13021N

2013 Interactive Gold Pencil

Stinkdigital / London

Nike

My Time Is Now

Websites / Consumer Goods

13005N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman Website

Websites / Consumer Goods

13006N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Interactive Bronze Pencil

McCann Erickson / New York

General Mills

Nature Valley Trail View

Websites / Consumer Goods

13008N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Interactive Bronze Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Websites / Public Service/Non-Profit

13015N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Websites / Public Service/Non-Profit

13016N

2013 Interactive Merit Award

Anomaly / New York

Marriott

Renaissance Hotels

Websites / Corporate Website

13119N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Panamericana Escola de Arte

[Inner] Creative

Websites / Corporate Website

13120N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Magazine Luiza

MagazineYou

Websites / E-Commerce

13125N

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Websites / Services

13136N

2013 Interactive Merit Award

Buzzman / Paris

MTV Mobile Europe

Gif me more party

Websites / Services

13137N

2013 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

CataCombo Sound System

Websites / Services

13138N

2013 Interactive Merit Award

DDB / Chicago

State Farm

Chaos In Your Town

Websites / Services

13139N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Swedish Church

Dare to Stamp Out Hunger

Websites / Services

13140N

2013 Interactive Merit Award

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Branded Games

13108N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Branded Games

13109N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLING AVATAR LIVE SHOW

Websites / Branded Games

13110N

2013 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

Airman Challenge

Websites / Branded Games

13111N

2013 Interactive Merit Award

Kristoffer Gandsager / Gothenburg

Kristoffer Gandsager

Sweden's Most Hospitable Agency

Websites / Self-Promotion

13135N

2013 Interactive Merit Award

Google Creative Lab / Tate Modern / New York

Google & Tate Modern

This Exquisite Forest

Websites / Social Networks/Community

13141N

2013 Interactive Merit Award

R/GA / New York

Nike

Nike+ FuelBand

Websites / Social Networks/Community

13142N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Social Networks/Community

13143N

2013 Interactive Merit Award

AKQA / Shanghai

Nike

Nike#WinAgainstTheElements

Websites / Social Networks/Community

13144N

2013 Interactive Merit Award

Vitro / San Diego

ASICS

Stop At Never

Websites / Consumer Goods

13112N

2013 Interactive Merit Award

Ogilvy & Mather Ukraine / Kyiv

Borjomi

The World's Deepest Site

Websites / Consumer Goods

13113N

2013 Interactive Merit Award

SMFB / Oslo

Geox

Amphibiox

Websites / Consumer Goods

13114N

2013 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

Air Jordan 2012

Websites / Consumer Goods

13115N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

PREEM

The Evolution Car

Websites / Consumer Goods

13116N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Launch site on eBay

Websites / Consumer Goods

13117N

2013 Interactive Merit Award

BBDO / Toronto

Wrigley Canada

The Princess and the Finger

Websites / Consumer Goods

13118N

2013 Interactive Merit Award

BBDO New York / New York

Denon

VisYOUalizer Microsite

Websites / Durable Goods

13121N

2013 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai

Elantra Driveway Decision Maker

Websites / Durable Goods

13122N

2013 Interactive Merit Award

Profero / London

MINI

MINI Psychic Roadster

Websites / Durable Goods

13123N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Volvo FH Magazine

Websites / Durable Goods

13124N

2013 Interactive Merit Award

M&C Saatchi / Sydney

Amnesty International

Name Tunnels

Websites / Public Service/Non-Profit

13126N

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