The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills Category: Websites / Consumer Goods
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Gaming / Online gaming
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Corporate Website
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Craft / Photography - Series
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N
Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Annual ID:
13041E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Custom Content
Annual ID:
13042E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Annual ID:
13043E
Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13026N
Award:
2013 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13027N
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13024A
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13027A
Award:
2013 Interactive Bronze Pencil
Agency:
4am Saatchi & Saatchi / Guatemala
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13037N
Award:
2013 Advertising Gold Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13014A
Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A
Award:
2013 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13013A
Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A
Award:
2013 Interactive Gold Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Services
Annual ID:
13017N
Award:
2013 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Services
Annual ID:
13018N
Award:
2013 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Annual ID:
13019N
Award:
2013 Interactive Gold Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13042N
Award:
2013 Interactive Bronze Pencil
Agency:
OMD / New York
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13043N
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Annual ID:
13057D
Award:
2013 Design Silver Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
826 Valencia, 826 Boston
Title:
Bigfoot Art Show
Category:
Public Service / Posters - Series
Annual ID:
13058D
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Annual ID:
13059D
Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Annual ID:
13020N
Award:
2013 Interactive Bronze Pencil
Agency:
Ignition Interactive / Santa Monica
Client:
20th Century Fox
Title:
Prometheus: WeylandIndustries.com
Category:
Websites / Social Networks/Community
Annual ID:
13021N
Award:
2013 Interactive Gold Pencil
Agency:
Stinkdigital / London
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Annual ID:
13005N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Annual ID:
13006N
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Annual ID:
13007N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Annual ID:
13008N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Annual ID:
13018E
Award:
2013 Interactive Silver Pencil
Agency:
Pirata / London
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Annual ID:
13009N
Award:
2013 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Lincoln
Category:
Websites / Corporate Website
Annual ID:
13010N
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13073G
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13073N
Award:
2013 Interactive Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13074N
Award:
2013 Interactive Silver Pencil
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13075N
Award:
2013 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
13008A
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13001A
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Annual ID:
13079N
Award:
2013 Interactive Silver Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Annual ID:
13080N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Insight - What does your mind see?
Category:
Craft / Technique / Best Editing
Annual ID:
13063E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Annual ID:
13064E
Award:
2013 Design Bronze Pencil
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Annual ID:
13064D
Award:
2013 Interactive Gold Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13022N
Award:
2013 Interactive Silver Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13023N
