The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Days to Live
Agency: CP+B / London
Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Craft / Photography - Series
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman Category: Film / Documentaries - Features
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 2
Agency: Grey New York / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Innovation in Branded Content / Single
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Gaming / Console and PC gaming
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Love and Water Video
Agency: BeijingManXiangYaTianAdvertising / Beijing
Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos
Smile Makers Vibrators
Agency: Bear Meets Eagle on Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G
Award:
2013 Design Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Annual ID:
13098N
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Annual ID:
13099N
Award:
2013 Interactive Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13076N
Award:
2013 Interactive Silver Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13077N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days to Live
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13078N
Award:
2013 Design Bronze Pencil
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Annual ID:
13064D
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13076G
Award:
2013 Advertising Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13077G
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13078G
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13079G
Award:
2013 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13080G
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13081G
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Annual ID:
13082G
Award:
2013 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Annual ID:
13083G
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Annual ID:
13009E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Kikkoman
Title:
Make Haste Slowly: The Kikkoman Creed
Category:
Film / Documentaries - Features
Annual ID:
13010E
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13049T
Award:
2013 Advertising Bronze Pencil
Agency:
Grey New York / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13024A
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13027A
Award:
2013 Advertising Gold Pencil
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Annual ID:
13074G
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N
Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
Award:
2013 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
13008A
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Annual ID:
13044E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Annual ID:
13045E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Annual ID:
13046E
Award:
2013 Interactive Silver Pencil
Agency:
John St. / Toronto
Client:
John St.
Title:
Buyral
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13066N
Award:
2013 Interactive Bronze Pencil
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13067N
Award:
2013 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Annual ID:
13011N
Award:
2013 Design Gold Pencil
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13025D
Award:
2013 Design Silver Pencil
Agency:
Nippon Design Center / Tokyo
Client:
bonnyColArt Co.
Title:
Liquitex Art Prize 2012
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13026D
Award:
2013 Design Bronze Pencil
Agency:
Alt Group / Auckland
Client:
Silo Theatre
Title:
Silo Theatre identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13027D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Gaming / Console and PC gaming
Annual ID:
13019E
Award:
2013 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Fuji heavy Industries
Title:
Minicar Music Player
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13054D
Award:
2013 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13055D
Award:
2013 Design Bronze Pencil
Agency:
BeijingManXiangYaTianAdvertising / Beijing
Client:
M.A.C Cosmetics
Title:
Love and Water Video
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13056D
Award:
2013 Design Gold Pencil
Agency:
Bear Meets Eagle on Fire / Sydney
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Product Design / Single or Series
Annual ID:
13043D
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Product Design / Single or Series
Annual ID:
13044D
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
