The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Days to Live
Agency: CP+B / London
Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Work for Will
Agency: BBDO / Atlanta
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed?
Agency: Marmalade / Melbourne
Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks
Agency: VCCP / London
Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated
Agency: Whybin\TBWA / Sydney
Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie
Agency: BMF / Pyrmont
Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated
Agency: Whybin\TBWA / Sydney
Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro
Agency: Havas Worldwide Australia & One Green Bean / Sydney
Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York
Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Every Beat Matters Integrated Campaign
Agency: BBDO / New York
Client: Save the Children Category: Integrated Branding / Public Service Campaign
BHF - Mini Vinnie
Agency: Grey / London
Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee
Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
I Will If You Will
Agency: Leo Burnett / Chicago
Client: Earth Hour Category: Integrated Branding / Public Service Campaign
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
I have already died
Agency: Publicis / Amsterdam
Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Obama for America For All Campaign
Agency: SS+K / New York
Client: Obama for America Category: Integrated Branding / Public Service Campaign
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Award:
2013 Interactive Best of Show Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N
Award:
2013 Advertising Best of Show Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13073N
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13036G
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13076G
Award:
2013 Advertising Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13077G
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13078G
Award:
2013 Interactive Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13076N
Award:
2013 Interactive Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13074N
Award:
2013 Interactive Silver Pencil
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13075N
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13079G
Award:
2013 Interactive Silver Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13077N
Award:
2013 Advertising Bronze Pencil
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13039G
Award:
2013 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13080G
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13081G
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days to Live
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13078N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
Work for Will
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13256N
Award:
2013 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
Beyond Blue
Title:
Is it ok to be left handed?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13257N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomcross
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13258N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13259N
Award:
2013 Interactive Merit Award
Agency:
VCCP / London
Client:
Gatwick Express
Title:
Express Tracks
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13260N
Award:
2013 Interactive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Guigoz
Title:
Let's speak baby
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13261N
Award:
2013 Interactive Merit Award
Agency:
VICE Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13262N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Get Away With It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13263N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
M.J. Bale
Title:
Grazed on Greatness - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13264N
Award:
2013 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Meat and Livestock Australia
Title:
Throw Another Steak on the Barbie
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13265N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13266N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
NRMA Insurance
Title:
Car Creation - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13267N
Award:
2013 Interactive Merit Award
Agency:
The Brooklyn Brothers & Islenska / London
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13268N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13269N
Award:
2013 Interactive Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13270N
Award:
2013 Interactive Merit Award
Agency:
TAXI Montreal / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13271N
Award:
2013 Interactive Merit Award
Agency:
Havas Worldwide Australia & One Green Bean / Sydney
Client:
Virgin Australia
Title:
Fair Go Bro
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13272N
Award:
2013 Interactive Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13273N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Sweden
Title:
The Launch of the new Volvo FH
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13274N
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13329G
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13330G
Award:
2013 Advertising Merit Award
Agency:
Grey / London
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13331G
Award:
2013 Advertising Merit Award
Agency:
Laughlin Constable / Milwaukee
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13332G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13333G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13334G
Award:
2013 Advertising Merit Award
Agency:
Publicis / Amsterdam
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13335G
Award:
2013 Advertising Merit Award
Agency:
SS+K / New York
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13336G
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Frank's Kayak
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13485G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13486G
Award:
2013 Advertising Merit Award
Agency:
Bv Mccann Erickson / Bucharest
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13487G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13488G
