The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Sensitive Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Distraction Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Honda Illusions Agency: mcgarrybowen / London Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
Live On Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online
The Hamster Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Innovation in Outdoor / Outdoor

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Points

Print Craft / Art Direction - Single or Campaign

140417A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Print Craft / Art Direction - Single or Campaign

140709A

2014 Advertising Silver Pencil

LOWE / Singapore

Unilever

Sensitive

Print Craft / Art Direction - Single or Campaign

140752A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Print Craft / Art Direction - Single or Campaign

140778A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Art Direction - Single or Campaign

140919A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Newell Rubbermaid

Angel VS Demon

Print Craft / Art Direction - Single or Campaign

141170A

2014 Advertising Silver Pencil

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

140316A

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

140270A

2014 Advertising Gold Pencil

DDB / Sydney

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

140291A

2014 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Radio / Consumer - Campaign

141186A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Writing - Single or Campaign

140918A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Direct Marketing / Flat Mailing

140418A

2014 Advertising Bronze Pencil

Y&R / Dubai

Land Rover

Personal Extinction Prevention Book

Direct Marketing / Flat Mailing

141287A

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

141001A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service / Political - Video / Television - Campaign

141103A

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Advertising Bronze Pencil

DDB / Melbourne

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

140272A

2014 Advertising Gold Pencil

Deutsch / Los Angeles

Volkswagen

Baby

Consumer Television / :30/:25 - Single

140342A

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Advertising Silver Pencil

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Distraction

Cinema Advertising / Short Form - :90 and Under - Single

140056A

2014 Advertising Bronze Pencil

mcgarrybowen / London

Honda

Honda Illusions

Cinema Advertising / Short Form - :90 and Under - Single

140801A

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

140097A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Video / Non-Broadcast

140808A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Public Service / Political - Video / Non-Broadcast

140982A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Malaysian Society of Transplantation

Live On

Public Service / Political - Video / Non-Broadcast

141171A

2014 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Non-Broadcast / Online

140040A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Hamster

Non-Broadcast / Online

140437A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Non-Broadcast / Online

140925A

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Advertising Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

2014 Advertising Green

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

140098A

2014 Advertising Bronze Pencil

GarnierBBDO / San Jose

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

140448A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Integrated Branding / Public Service Integrated Campaign

141105A

2014 Advertising Silver Pencil

VITRO / San Diego

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

141235A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

140370A

2014 Advertising Silver Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Innovation in Outdoor / Outdoor

140979A

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