The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola Category: Innovation in Print / Print
The Hamster
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Innovation in Outdoor / Outdoor
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Brand Transformation / Single
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners