The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
A campaign in pieces Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Stamping down on poaching Agency: guertlerbachmann / Hamburg Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
The Hamster Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
THE HAND - GIRL Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Liking Isn't Helping - Flood Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Headless Chickens Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Honda Illusions Agency: mcgarrybowen / London Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single

2014 Advertising Bronze Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Print / Newspaper or Magazine - Campaign

140811A

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Points

Print Craft / Art Direction - Single or Campaign

140417A

2014 Advertising Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

2014 Advertising Bronze Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

A campaign in pieces

Direct Marketing / Dimensional Mailing

140879A

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Advertising Bronze Pencil

guertlerbachmann / Hamburg

Pro Wildlife e.V.

Stamping down on poaching

Public Service / Political - Print / Promotional Materials - Single or Campaign

140505A

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Advertising Bronze Pencil

Grey Group / Singapore

Procter & Gamble

Endless Energy

Outdoor / Billboards and Transit - Campaign

140478A

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Radio / Consumer - Campaign

141186A

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

140370A

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Hamster

Non-Broadcast / Online

140437A

2014 Advertising Bronze Pencil

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - GIRL

Public Service - Outdoor / Outdoor - Single

140547A

2014 Advertising Bronze Pencil

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - War

Public Service - Outdoor / Outdoor - Single

141057A

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Bronze Pencil

DDB / Melbourne

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

140272A

2014 Advertising Bronze Pencil

GarnierBBDO / San Jose

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

140448A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Public Service / Political - Video / Non-Broadcast

140982A

2014 Advertising Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Public Service Experiential Advertising / Experiential

140713A

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Direct Marketing / Flat Mailing

140418A

2014 Advertising Bronze Pencil

Y&R / Dubai

Land Rover

Personal Extinction Prevention Book

Direct Marketing / Flat Mailing

141287A

2014 Advertising Bronze Pencil

Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Flood

Public Service / Political - Print / Newspaper or Magazine - Single

141056A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Headless Chickens

Newspaper / Small Space Print - Campaign

140041A

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Advertising Bronze Pencil

mcgarrybowen / London

Honda

Honda Illusions

Cinema Advertising / Short Form - :90 and Under - Single

140801A

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