The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Man Vs Old Jamaica Agency: McCann Birmingham / Solihull Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Rescue Agency: adam&eveDDB / London Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre Agency: BMB / London Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter Agency: Fahrenheit DDB / Lima Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving Agency: Ogilvy & Mather Thailand / Bangkok Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick Agency: R/GA / Los Angeles Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul Agency: The Richards Group / Dallas Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 second - Single
Ex Agency: Young & Rubicam Argentina / Buenos Aires Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Bar Soap Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Lecture Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad Agency: Butler, Shine, Stern & Partners / Sausalito Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Ship My Pants Agency: FCB / Chicago Client: Kmart Category: Consumer Television / :30/:25 - Single
The Phone Call Agency: GSD&M / Austin Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear Agency: Havas Worldwide / New York Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense" Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma Agency: Leo Burnett France / Saint-Denis Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo Agency: Leo Burnett / Lisboa Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie Agency: Saatchi & Saatchi / New York Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren Agency: Venables Bell & Partners / San Francisco Client: Google Category: Consumer Television / :30/:25 - Single
Hair Care: Meeting :30 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Let's Do That / Nature Painting / The Date Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign
Cable Effects Campaign Agency: MJZ / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog" Agency: Uber Content / Los Angeles + 77 Ventures / Nashville Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners Agency: CHI&Partners NY / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing Agency: Traktor Werbeagentur / Vienna Client: Samsung Category: Consumer Television / Under $80K Budget - Single
SISTERS REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Clowns Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Not Funny Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist Agency: DDB Group New Zealand / Auckland Client: Lion Category: Consumer Television / 60 Second - Single
Pedro Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Consumer Television / 60 Second - Single
Fight Agency: DENTSU / Tokyo Client: SAVOY Category: Consumer Television / 60 Second - Single
Mask Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call Agency: GSD&M / Austin Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy Agency: Ogilvy Brasil / Sao Paulo Client: Globalbev Category: Consumer Television / 60 Second - Single

2014 Advertising Merit Award

McCann Birmingham / Solihull

Old Jamaica Ginger Beer

Man Vs Old Jamaica

Consumer Television / :20 and Under - Campaign

140775A

2014 Advertising Merit Award

Red Urban / Toronto

Volkswagen

Bellies, Ice Cream, Delivery

Consumer Television / :20 and Under - Campaign

141084A

2014 Advertising Merit Award

adam&eveDDB / London

Marmite

Rescue

Consumer Television / Over 60 second - Single

140043A

2014 Advertising Merit Award

BMB / London

TUI Travel UK & Ireland

Simon The Ogre

Consumer Television / Over 60 second - Single

140178A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Miraculous Hen

Consumer Television / Over 60 second - Single

140318A

2014 Advertising Merit Award

Fahrenheit DDB / Lima

Promart Homecenter

Perfect daughter

Consumer Television / Over 60 second - Single

140408A

2014 Advertising Merit Award

Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei

Far East Tone

Mistake

Consumer Television / Over 60 second - Single

140892A

2014 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

TrueMove H

Giving

Consumer Television / Over 60 second - Single

140914A

2014 Advertising Merit Award

R/GA / Los Angeles

Beats by Dr. Dre

Beats by Dr. Dre - Hear What You Want with Colin Kaepernick

Consumer Television / Over 60 second - Single

141064A

2014 Advertising Merit Award

The Richards Group / Dallas

Chrysler SRT

Body and Soul

Consumer Television / Over 60 second - Single

141214A

2014 Advertising Merit Award

MJZ / Los Angeles + Wieden+Kennedy / Portland

Nike

Possibilities

Consumer Television / Over 60 second - Single

141256A

2014 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Alto Palermo Shopping Center

Ex

Consumer Television / Over 60 second - Single

141281A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

141273A

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Lecture

Consumer Television / :30/:25 - Single

140100A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / :30/:25 - Single

140151A

2014 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Google

Smart Dad

Consumer Television / :30/:25 - Single

140193A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Feeling Carefree

Consumer Television / :30/:25 - Single

140345A

2014 Advertising Merit Award

FCB / Chicago

Kmart

Ship My Pants

Consumer Television / :30/:25 - Single

140413A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

The Phone Call

Consumer Television / :30/:25 - Single

140503A

2014 Advertising Merit Award

Havas Worldwide / New York

Heineken

Bear

Consumer Television / :30/:25 - Single

140533A

2014 Advertising Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

"Dad's Sixth Sense"

Consumer Television / :30/:25 - Single

140571A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Delipapier

Emma

Consumer Television / :30/:25 - Single

140689A

2014 Advertising Merit Award

Leo Burnett / Lisboa

IndieLisboa

Noooo

Consumer Television / :30/:25 - Single

140693A

2014 Advertising Merit Award

Saatchi & Saatchi / New York

General Mills- Cheerios

Gracie

Consumer Television / :30/:25 - Single

141107A

2014 Advertising Merit Award

Venables Bell & Partners / San Francisco

Google

Martin Van Buren

Consumer Television / :30/:25 - Single

141230A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Hair Care: Meeting :30

Consumer Television / :30/:25 - Single

141269A

2014 Advertising Merit Award

Carmichael Lynch / Minneapolis

Subaru of America

Let's Do That / Nature Painting / The Date

Consumer Television / 60 Second - Campaign

140196A

2014 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Consumer Television / 60 Second - Campaign

141187A

2014 Advertising Merit Award

MJZ / Los Angeles + Grey / New York

DirecTV

Cable Effects Campaign

Consumer Television / :30/:25 - Campaign

140474A

2014 Advertising Merit Award

Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles

Sprint

Honor This

Consumer Television / :30/:25 - Campaign

140647A

2014 Advertising Merit Award

Uber Content / Los Angeles + 77 Ventures / Nashville

ESPN

ESPN "Potatoes", "Date", & "Dog"

Consumer Television / :30/:25 - Campaign

141225A

2014 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

141253A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Golf

Play in the Now

Consumer Television / :30/:25 - Campaign

141270A

2014 Advertising Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Consumer Television / Under $80K Budget - Single

140162A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Clam Kings

Consumer Television / Under $80K Budget - Single

140203A

2014 Advertising Merit Award

CHI&Partners NY / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Meet the Tanners

Consumer Television / Under $80K Budget - Single

140204A

2014 Advertising Merit Award

Traktor Werbeagentur / Vienna

Samsung

Vibration Free Washing

Consumer Television / Under $80K Budget - Single

141221A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

SISTERS REMEET

Consumer Television / 60 Second - Single

140035A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

FATHER & SON REMEET

Consumer Television / 60 Second - Single

140036A

2014 Advertising Merit Award

BBDO / New York

Diageo / Guinness

Basketball

Consumer Television / 60 Second - Single

140116A

2014 Advertising Merit Award

BBDO / New York

Foot Locker

All Is Right

Consumer Television / 60 Second - Single

140117A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / 60 Second - Single

140150A

2014 Advertising Merit Award

BETC / Paris

CANAL+

Clowns

Consumer Television / 60 Second - Single

140170A

2014 Advertising Merit Award

Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne

Melbourne International Comedy Festival

Not Funny

Consumer Television / 60 Second - Single

140217A

2014 Advertising Merit Award

DDB Group New Zealand / Auckland

Lion

Be the Artist

Consumer Television / 60 Second - Single

140268A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Pedro

Consumer Television / 60 Second - Single

140308A

2014 Advertising Merit Award

DENTSU / Tokyo

SAVOY

Fight

Consumer Television / 60 Second - Single

140333A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Mask

Consumer Television / 60 Second - Single

140344A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

The Phone Call

Consumer Television / 60 Second - Single

140502A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Globalbev

Gif Guy

Consumer Television / 60 Second - Single

140933A

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