The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Single
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Collateral / P.O.P. and In-store - Single
Domino's Pizza Disc
Agency: Artplan / Sao Paulo
Client: Domino's Category: Innovation in Print / Print
Instant Millionaire
Agency: George Patterson Y&R / Brisbane
Client: Tatts Lotteries Category: Innovation in Print / Print
The Walking Dead Chop Shop Comic Book Prints
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Innovation in Print / Print
Gutter
Agency: Y&R South Africa / Cape Town
Client: Playboy South Africa Category: Innovation in Print / Print
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
THE JOB
Agency: Abbott Mead Vickers BBDO / London
Client: The London Metropolitan Police Category: Video Craft / Scriptwriting
Expert Opinion
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
The Parting Glass
Agency: OppermanWeiss / New York
Client: Tullamore Dew Category: Video Craft / Scriptwriting
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Agency: Arnold Worldwide / Boston
Client: Greek Orthodox Metropolis of Chicago Category: Public Service / Political - Print / Collateral - Campaign
Flag of the refugees
Agency: FCB Spain / Madrid
Client: Accem Category: Public Service / Political - Print / Collateral - Campaign
YOU ARE MY SON
Agency: LOWE/SSP3 / Bogota D. C.
Client: Ministry of Defense Category: Public Service / Political - Print / Collateral - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Collateral - Campaign
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India Category: Public Service / Political - Print / Collateral - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Campaign
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio Craft / Scriptwriting
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Every tree has a story - Lennon
Agency: Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio Craft / Scriptwriting
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Non-Broadcast / Online
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
The Technician
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Non-Broadcast / Online
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A
Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
140190A
Award:
2014 Advertising Merit Award
Agency:
Cossette / Montreal
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
140242A
Award:
2014 Advertising Merit Award
Agency:
Artplan / Sao Paulo
Client:
Domino's
Title:
Domino's Pizza Disc
Category:
Innovation in Print / Print
Annual ID:
140085A
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Innovation in Print / Print
Annual ID:
140247A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Tatts Lotteries
Title:
Instant Millionaire
Category:
Innovation in Print / Print
Annual ID:
140449A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Comic Book Prints
Category:
Innovation in Print / Print
Annual ID:
140570A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Annual ID:
141307A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140312A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140401A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140452A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
WWF
Title:
Voice of the wood
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140605A
Award:
2014 Advertising Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
141033A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
The London Metropolitan Police
Title:
THE JOB
Category:
Video Craft / Scriptwriting
Annual ID:
140026A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Expert Opinion
Category:
Video Craft / Scriptwriting
Annual ID:
140222A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Bulgaria
Category:
Video Craft / Scriptwriting
Annual ID:
140887A
Award:
2014 Advertising Merit Award
Agency:
OppermanWeiss / New York
Client:
Tullamore Dew
Title:
The Parting Glass
Category:
Video Craft / Scriptwriting
Annual ID:
141008A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140310A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Paris / Puteaux
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140536A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140565A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140688A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140703A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140812A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141040A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141063A
Award:
2014 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Greek Orthodox Metropolis of Chicago
Title:
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140080A
Award:
2014 Advertising Merit Award
Agency:
FCB Spain / Madrid
Client:
Accem
Title:
Flag of the refugees
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140361A
Award:
2014 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogota D. C.
Client:
Ministry of Defense
Title:
YOU ARE MY SON
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140763A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141060A
Award:
2014 Advertising Merit Award
Agency:
Taproot India / Mumbai
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141159A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141180A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio Craft / Scriptwriting
Annual ID:
140535A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Annual ID:
140861A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio Craft / Scriptwriting
Annual ID:
140909A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client:
Oro Verde
Title:
Every tree has a story - Lennon
Category:
Radio Craft / Scriptwriting
Annual ID:
140938A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Annual ID:
141188A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio Craft / Scriptwriting
Annual ID:
141296A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Life Cuts
Category:
Non-Broadcast / Online
Annual ID:
140071A
Award:
2014 Advertising Merit Award
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Non-Broadcast / Online
Annual ID:
140255A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Non-Broadcast / Online
Annual ID:
140376A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Category:
Non-Broadcast / Online
Annual ID:
140377A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Non-Broadcast / Online
Annual ID:
140414A
Award:
2014 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Technician
Category:
Non-Broadcast / Online
Annual ID:
140440A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Non-Broadcast / Online
Annual ID:
140984A
Award:
2014 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Non-Broadcast / Online
Annual ID:
141028A
Award:
2014 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Non-Broadcast / Online
Annual ID:
141029A
