The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Best Dressed Agency: Havas Worldwide / New York Client: Heineken Category: Radio Craft / Scriptwriting
Who knows what you're getting - Spider Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Smile Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Every tree has a story - Lennon Agency: Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting
Bust You Out Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio Craft / Scriptwriting
Gun Control Athem Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Bar Soap Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends? Agency: Publicis Conseil / Paris Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots Agency: serviceplan / Munich + mindshare / Frankfurt Client: SKY Category: Experiential Advertising / Guerilla
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
Mannequins Agency: Jung von Matt / Limmat / Zurich Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Made From Cool - Making The Cut Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene Agency: Ireland/Davenport / Johannesburg Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS Agency: mcgarrybowen / New York Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
SISTERS REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Clowns Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Not Funny Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist Agency: DDB Group New Zealand / Auckland Client: Lion Category: Consumer Television / 60 Second - Single
Pedro Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Consumer Television / 60 Second - Single
Fight Agency: DENTSU / Tokyo Client: SAVOY Category: Consumer Television / 60 Second - Single
Mask Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call Agency: GSD&M / Austin Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy Agency: Ogilvy Brasil / Sao Paulo Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile Agency: Ponce / Buenos Aires Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth' Agency: St Luke's / London Client: Heineken Category: Consumer Television / 60 Second - Single
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
Science of Music - Rapsong Agency: DDB Tribal Group / Duesseldorf Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm Agency: Talent / Sao Paulo Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette Agency: TBWA\Santiago Mangada Puno / Makati Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
Hidden Dangers Agency: guertlerbachmann / Hamburg Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen Agency: Lapiz / Chicago Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy Agency: Leo Burnett / Beirut Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect Agency: Ogilvy Germany Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism Agency: Y&R Paris / Boulogne-Billancourt Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes Agency: Y&R Paris / Boulogne-Billancourt Client: Smallable Category: Magazine / Full Page or Spread - Campaign
The Glad Tent Agency: Alma DDB / Miami Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single

2014 Advertising Merit Award

Havas Worldwide / New York

Heineken

Best Dressed

Radio Craft / Scriptwriting

140535A

2014 Advertising Merit Award

Network BBDO / Johannesburg

Mercedes-Benz

Who knows what you're getting - Spider

Radio Craft / Scriptwriting

140861A

2014 Advertising Merit Award

Ogilvy & Mather / London

Unilever

Smile

Radio Craft / Scriptwriting

140909A

2014 Advertising Merit Award

Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf

Oro Verde

Every tree has a story - Lennon

Radio Craft / Scriptwriting

140938A

2014 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Bust You Out

Radio Craft / Scriptwriting

141188A

2014 Advertising Merit Award

Young & Rubicam / New York

Moms Demand Action for Gun Sense

Gun Control Athem

Radio Craft / Scriptwriting

141296A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

141273A

2014 Advertising Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential Advertising / Guerilla

140848A

2014 Advertising Merit Award

Publicis Conseil / Paris

Nescafe

Really Friends?

Experiential Advertising / Guerilla

141047A

2014 Advertising Merit Award

serviceplan / Munich + mindshare / Frankfurt

SKY

SKY Livespots

Experiential Advertising / Guerilla

141130A

2014 Advertising Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Outdoor / Outdoor Installations and Ambient - Campaign

140944A

2014 Advertising Merit Award

Jung von Matt / Limmat / Zurich

Pro Infirmis

Mannequins

Public Service Experiential Advertising / Ambient and Guerilla

140602A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Safety Lab and Blikkiesdorp4Hope

Hope Soap

Public Service Experiential Advertising / Ambient and Guerilla

141308A

2014 Advertising Merit Award

& Co. / Copenhagen + Bacon CPH / Copenhagen

Jack & Jones

Made From Cool - Making The Cut

Cinema Advertising / Short Form - :90 and Under - Single

140002A

2014 Advertising Merit Award

Ireland/Davenport / Johannesburg

Fox International Channels

Fox Crime: Cinema Crime Scene

Cinema Advertising / Short Form - :90 and Under - Single

140582A

2014 Advertising Merit Award

mcgarrybowen / New York

Verizon Wireless

A Lot Can Happen In 48 HRS

Cinema Advertising / Short Form - :90 and Under - Single

140803A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

SISTERS REMEET

Consumer Television / 60 Second - Single

140035A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

FATHER & SON REMEET

Consumer Television / 60 Second - Single

140036A

2014 Advertising Merit Award

BBDO / New York

Diageo / Guinness

Basketball

Consumer Television / 60 Second - Single

140116A

2014 Advertising Merit Award

BBDO / New York

Foot Locker

All Is Right

Consumer Television / 60 Second - Single

140117A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / 60 Second - Single

140150A

2014 Advertising Merit Award

BETC / Paris

CANAL+

Clowns

Consumer Television / 60 Second - Single

140170A

2014 Advertising Merit Award

Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne

Melbourne International Comedy Festival

Not Funny

Consumer Television / 60 Second - Single

140217A

2014 Advertising Merit Award

DDB Group New Zealand / Auckland

Lion

Be the Artist

Consumer Television / 60 Second - Single

140268A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Pedro

Consumer Television / 60 Second - Single

140308A

2014 Advertising Merit Award

DENTSU / Tokyo

SAVOY

Fight

Consumer Television / 60 Second - Single

140333A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Mask

Consumer Television / 60 Second - Single

140344A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

The Phone Call

Consumer Television / 60 Second - Single

140502A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Globalbev

Gif Guy

Consumer Television / 60 Second - Single

140933A

2014 Advertising Merit Award

Ponce / Buenos Aires

Axe

La Donna e Mobile

Consumer Television / 60 Second - Single

141034A

2014 Advertising Merit Award

Clemenger Proximity / Brisbane + Colenso BBDO / Colenso

Nimble: Unexpected Happens

Breakdown

Consumer Television / 60 Second - Single

141041A

2014 Advertising Merit Award

Proximity Brisbane / Brisbane + Colenso BBDO / Colenso

Nimble: Unexpected Happens

Vet

Consumer Television / 60 Second - Single

141042A

2014 Advertising Merit Award

St Luke's / London

Heineken

Strongbow 'Moments of Truth'

Consumer Television / 60 Second - Single

141153A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Public Service / Political - Video / Cinema

140690A

2014 Advertising Merit Award

DDB Tribal Group / Duesseldorf

Popakademie Baden-Wuerttemberg

Science of Music - Rapsong

Public Service / Political - Print / Collateral - Single

140309A

2014 Advertising Merit Award

Talent / Sao Paulo

Partnership Against Drugs

Worm

Public Service / Political - Print / Collateral - Single

141158A

2014 Advertising Merit Award

TBWA\Santiago Mangada Puno / Makati

CARA Welfare Philippines

Monette

Public Service / Political - Print / Collateral - Single

141179A

2014 Advertising Merit Award

guertlerbachmann / Hamburg

KIA Motors Europe GmbH

Hidden Dangers

Magazine / Full Page or Spread - Campaign

140506A

2014 Advertising Merit Award

Jan Steinhilber / Hamburg + Jung von Matt / Hamburg

Panasonic Marketing Europe GmbH

Get closer

Magazine / Full Page or Spread - Campaign

140591A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Stains Happen

Magazine / Full Page or Spread - Campaign

140640A

2014 Advertising Merit Award

Leo Burnett / Beirut

Virgin Radio

Nothing Comes Easy

Magazine / Full Page or Spread - Campaign

140673A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Trailers

Magazine / Full Page or Spread - Campaign

140684A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Upside Down

Magazine / Full Page or Spread - Campaign

140685A

2014 Advertising Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Magazine / Full Page or Spread - Campaign

140941A

2014 Advertising Merit Award

Ogilvy Germany

ZMG (Newspaper Marketing Association)

The Newspaper Effect

Magazine / Full Page or Spread - Campaign

140942A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Magazine / Full Page or Spread - Campaign

141120A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Right The Wrong

Magazine / Full Page or Spread - Campaign

141173A

2014 Advertising Merit Award

Y&R Paris / Boulogne-Billancourt

Keloptic

Impressionnism

Magazine / Full Page or Spread - Campaign

141300A

2014 Advertising Merit Award

Y&R Paris / Boulogne-Billancourt

Smallable

Little Holes

Magazine / Full Page or Spread - Campaign

141301A

2014 Advertising Merit Award

Alma DDB / Miami

The Clorox Company

The Glad Tent

Outdoor / Outdoor Installations and Ambient - Single

140055A

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