The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Ant Rally Agency: BBDO Proximity / Duesseldorf Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs Agency: Ogilvy & Mather Argentina / Buenos Aires Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
Mannequins Agency: Jung von Matt / Limmat / Zurich Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Video Stamp Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's Agency: DDB / Sydney Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Digital Direct Marketing / Mobile
Dogs Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Schemes Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Baby&Me Agency: BETC / Paris Client: evian Category: Outdoor / Billboards and Transit - Campaign
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Impossible view Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Outdoor / Billboards and Transit - Campaign
There's a Page for That Agency: Leo Burnett / Toronto Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Eco Friendly Billboards Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Animals Agency: BBDO Mexico / Mexico City Client: BAYER Category: Print Craft / Art Direction - Single or Campaign
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Print Craft / Art Direction - Single or Campaign
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Print Craft / Art Direction - Single or Campaign
A Homeless Success Story - on a Receipt Agency: HAKUHODO / Tokyo Client: THE BIG ISSUE JAPAN Category: Print Craft / Art Direction - Single or Campaign
Wi-Fi Agency: kbs+ / Toronto Client: SurfEasy Category: Print Craft / Art Direction - Single or Campaign
Stains Happen Agency: Lapiz / Chicago Client: P&G Category: Print Craft / Art Direction - Single or Campaign
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Print Craft / Art Direction - Single or Campaign
Trailers Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Print Craft / Art Direction - Single or Campaign
Animal Tabs Agency: Leo Burnett Schweiz / Zurich Client: Slow Food Category: Print Craft / Art Direction - Single or Campaign
Jenny Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Harvey Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Category: Print Craft / Art Direction - Single or Campaign
Human Croquis Agency: Revolution Brasil / Lauro de Freitas Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: GREENPEACE Category: Print Craft / Art Direction - Single or Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Print Craft / Art Direction - Single or Campaign
Farmer Suicide Agency: Taproot India / Mumbai Client: The Times Of India Category: Print Craft / Art Direction - Single or Campaign
Perseus VS Medusa Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Eating Out Agency: Y&R / Dubai Client: Land Rover Category: Print Craft / Art Direction - Single or Campaign
Biolit Agency: Young & Rubicam / Prague Client: Bochemie a.s. Category: Print Craft / Art Direction - Single or Campaign
SAPEURS Agency: Abbott Mead Vickers BBDO / London Client: Diageo / Guinness Category: Cinema Advertising / Long Form - Over :90 - Single
Nike Parallel Journeys Agency: JWT India / Bangalore Client: Nike Category: Cinema Advertising / Long Form - Over :90 - Single
ZZZ RADIO Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G PHILIPPINES Category: Brand Transformation / Single
FAMILY REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Brand Transformation / Single
Dill - The restaurant. Agency: INGO / Stockholm Client: Lidl - discount supermarket. Category: Brand Transformation / Single
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Brand Transformation / Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Brand Transformation / Single
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Brand Transformation / Single
WFP Food Link Agency: Grabarz & Partner / Hamburg Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth Agency: Ogilvy & Mather Argentina / Buenos Aires Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single

2014 Advertising Merit Award

BBDO Proximity / Duesseldorf

WWF

The Ant Rally

Innovation in Outdoor / Outdoor

140140A

2014 Advertising Merit Award

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Innovation in Outdoor / Outdoor

140600A

2014 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

La Voz del Interior

Life Signs

Innovation in Outdoor / Outdoor

140895A

2014 Advertising Merit Award

Jung von Matt / Limmat / Zurich

Pro Infirmis

Mannequins

Public Service Experiential Advertising / Ambient and Guerilla

140602A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Safety Lab and Blikkiesdorp4Hope

Hope Soap

Public Service Experiential Advertising / Ambient and Guerilla

141308A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne

Australia Post

Video Stamp

Digital Direct Marketing / Mobile

140211A

2014 Advertising Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Digital Direct Marketing / Mobile

140288A

2014 Advertising Merit Award

DDB / Sydney

McDonald's Australia

TrackMyMacca's

Digital Direct Marketing / Mobile

140294A

2014 Advertising Merit Award

Ogilvy / Paris

Scrabble

Scrabble WiFi

Digital Direct Marketing / Mobile

140988A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Effem

Dogs

Outdoor / Billboards and Transit - Campaign

140069A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Getty Images

Schemes

Outdoor / Billboards and Transit - Campaign

140070A

2014 Advertising Merit Award

BETC / Paris

evian

Baby&Me

Outdoor / Billboards and Transit - Campaign

140169A

2014 Advertising Merit Award

FCB / Chicago

Valspar

Cityscapes

Outdoor / Billboards and Transit - Campaign

140412A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Points

Outdoor / Billboards and Transit - Campaign

140423A

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Impossible view

Outdoor / Billboards and Transit - Campaign

140466A

2014 Advertising Merit Award

Leo Burnett / Toronto

IKEA

There's a Page for That

Outdoor / Billboards and Transit - Campaign

140727A

2014 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

Eco Friendly Billboards

Outdoor / Billboards and Transit - Campaign

141114A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Outdoor / Billboards and Transit - Campaign

141122A

2014 Advertising Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Print Craft / Art Direction - Single or Campaign

140130A

2014 Advertising Merit Award

BBDO Mexico / Mexico City

BAYER

Animals

Print Craft / Art Direction - Single or Campaign

140136A

2014 Advertising Merit Award

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Print Craft / Art Direction - Single or Campaign

140317A

2014 Advertising Merit Award

Grey Group / Singapore

Procter & Gamble

Endless Energy

Print Craft / Art Direction - Single or Campaign

140480A

2014 Advertising Merit Award

HAKUHODO / Tokyo

THE BIG ISSUE JAPAN

A Homeless Success Story - on a Receipt

Print Craft / Art Direction - Single or Campaign

140516A

2014 Advertising Merit Award

kbs+ / Toronto

SurfEasy

Wi-Fi

Print Craft / Art Direction - Single or Campaign

140625A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Stains Happen

Print Craft / Art Direction - Single or Campaign

140641A

2014 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Print Craft / Art Direction - Single or Campaign

140660A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Trailers

Print Craft / Art Direction - Single or Campaign

140687A

2014 Advertising Merit Award

Leo Burnett Schweiz / Zurich

Slow Food

Animal Tabs

Print Craft / Art Direction - Single or Campaign

140702A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Jenny

Print Craft / Art Direction - Single or Campaign

140737A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Harvey

Print Craft / Art Direction - Single or Campaign

140738A

2014 Advertising Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India

Sufi Rock

Print Craft / Art Direction - Single or Campaign

140900A

2014 Advertising Merit Award

Revolution Brasil / Lauro de Freitas

Star Models

Human Croquis

Print Craft / Art Direction - Single or Campaign

141091A

2014 Advertising Merit Award

Saatchi & Saatchi / Shanghai

GREENPEACE

PAPER CUTS LIFE

Print Craft / Art Direction - Single or Campaign

141112A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Print Craft / Art Direction - Single or Campaign

141121A

2014 Advertising Merit Award

Taproot India / Mumbai

The Times Of India

Farmer Suicide

Print Craft / Art Direction - Single or Campaign

141160A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Perseus VS Medusa

Print Craft / Art Direction - Single or Campaign

141175A

2014 Advertising Merit Award

Y&R / Dubai

Land Rover

Eating Out

Print Craft / Art Direction - Single or Campaign

141290A

2014 Advertising Merit Award

Young & Rubicam / Prague

Bochemie a.s.

Biolit

Print Craft / Art Direction - Single or Campaign

141302A

2014 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Diageo / Guinness

SAPEURS

Cinema Advertising / Long Form - Over :90 - Single

140025A

2014 Advertising Merit Award

JWT India / Bangalore

Nike

Nike Parallel Journeys

Cinema Advertising / Long Form - Over :90 - Single

140615A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

P&G PHILIPPINES

ZZZ RADIO

Brand Transformation / Single

140037A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

FAMILY REMEET

Brand Transformation / Single

140038A

2014 Advertising Merit Award

INGO / Stockholm

Lidl - discount supermarket.

Dill - The restaurant.

Brand Transformation / Single

140567A

2014 Advertising Merit Award

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Brand Transformation / Single

140611A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Brand Transformation / Single

140934A

2014 Advertising Merit Award

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Brand Transformation / Single

140987A

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

World Food Programme/Gourmantis

WFP Food Link

Public Service - Outdoor / Outdoor - Single

140467A

2014 Advertising Merit Award

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - BOY

Public Service - Outdoor / Outdoor - Single

140550A

2014 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

AMIA

AMIA Booth

Public Service - Outdoor / Outdoor - Single

140894A

2014 Advertising Merit Award

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Earthquake

Public Service - Outdoor / Outdoor - Single

141061A

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