The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting.
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside
Agency: Ogilvy & Mather / London
Client: Philips Category: Radio / Consumer - Campaign
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Miss
Agency: lg2 / Quebec
Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem
Agency: Ogilvy & Mather / Cape Town
Client: Rape Wise Category: Radio / Public Service - Single
My Country
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom
Agency: Y&R South Africa / Johannesburg
Client: Gun Free South Africa Category: Radio / Public Service - Single
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Samsung New Zealand Category: E-Publication Ads / Single
Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok
Client: Lion Category: Collateral / Posters - Single
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Collateral / Posters - Single
Hands: Keith Richards
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Collateral / Posters - Single
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Cat
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / Posters - Single
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Collateral / Posters - Single
Rescue
Agency: adam&eveDDB / London
Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre
Agency: BMB / London
Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake
Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving
Agency: Ogilvy & Mather Thailand / Bangkok
Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Agency: R/GA / Los Angeles
Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul
Agency: The Richards Group / Dallas
Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 second - Single
Ex
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Axe Apollo Space Academy
Agency: BBH / London
Client: Unilever Category: Integrated Branding / Consumer Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
80's Integrated Case Study
Agency: GSD&M / Austin
Client: RadioShack Category: Integrated Branding / Consumer Campaign
Honor This
Agency: Leo Burnett / Chicago
Client: Sprint Category: Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Agency:
Draftcb South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Annual ID:
140356A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo
Category:
Radio / Consumer - Campaign
Annual ID:
140772A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Annual ID:
140860A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Haunted Roads
Category:
Radio / Consumer - Campaign
Annual ID:
140881A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria Lego
Title:
Sound Pieces
Category:
Radio / Consumer - Campaign
Annual ID:
140899A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Eyes On The Inside
Category:
Radio / Consumer - Campaign
Annual ID:
140908A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Dark Beer
Title:
TUI Dark
Category:
Radio / Consumer - Campaign
Annual ID:
141108A
Award:
2014 Advertising Merit Award
Agency:
The Brand Agency / Perth
Client:
Perth Zoo
Title:
Who Am I
Category:
Radio / Consumer - Campaign
Annual ID:
141199A
Award:
2014 Advertising Merit Award
Agency:
lg2 / Quebec
Client:
The Quebec Automobile Insurance Corporation
Title:
Miss
Category:
Radio / Public Service - Single
Annual ID:
140740A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup Philippines / Taguig
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Annual ID:
140798A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio / Public Service - Single
Annual ID:
140813A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio / Public Service - Single
Annual ID:
140814A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio / Public Service - Single
Annual ID:
140815A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Rape Wise
Title:
National Anthem
Category:
Radio / Public Service - Single
Annual ID:
140882A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Annual ID:
141294A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Annual ID:
141295A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Annual ID:
141309A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Annual ID:
140228A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Annual ID:
140118A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141271A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141272A
Award:
2014 Advertising Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Annual ID:
140144A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Collateral / Posters - Single
Annual ID:
140659A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Bike
Category:
Collateral / Posters - Single
Annual ID:
140686A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Guitar Player
Title:
Hands: Keith Richards
Category:
Collateral / Posters - Single
Annual ID:
140719A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Jenny
Category:
Collateral / Posters - Single
Annual ID:
140735A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Harvey
Category:
Collateral / Posters - Single
Annual ID:
140736A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Collateral / Posters - Single
Annual ID:
140784A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Cat
Category:
Collateral / Posters - Single
Annual ID:
140785A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Collateral / Posters - Single
Annual ID:
141174A
Award:
2014 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Marmite
Title:
Rescue
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140043A
Award:
2014 Advertising Merit Award
Agency:
BMB / London
Client:
TUI Travel UK & Ireland
Title:
Simon The Ogre
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140178A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Miraculous Hen
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140318A
Award:
2014 Advertising Merit Award
Agency:
Fahrenheit DDB / Lima
Client:
Promart Homecenter
Title:
Perfect daughter
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140408A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client:
Far East Tone
Title:
Mistake
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140892A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
TrueMove H
Title:
Giving
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140914A
Award:
2014 Advertising Merit Award
Agency:
R/GA / Los Angeles
Client:
Beats by Dr. Dre
Title:
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141064A
Award:
2014 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Chrysler SRT
Title:
Body and Soul
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141214A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike
Title:
Possibilities
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141256A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Alto Palermo Shopping Center
Title:
Ex
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141281A
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Axe Apollo Space Academy
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140147A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140209A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
80's Integrated Case Study
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140504A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Honor This
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140649A