The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Innovation in Radio / Radio
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Integrated Branding / Consumer Campaign
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Experiential Advertising / Installations
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Video Craft / Direction
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Innovation in Outdoor / Outdoor
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single