The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online


Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast


The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast


Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast


Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast


Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign


Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign


Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign


Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single


Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single


Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign


Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign


Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign


PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign


Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Outdoor / Billboards and Transit - Single


Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing


A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing


Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single


Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single


MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single


Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single


Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single


The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction


The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Video Craft / Direction


Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction


Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single


Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single


SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing


Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing


Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign


If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Consumer Campaign


Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign


Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Integrated Branding / Consumer Campaign


NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign


Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign


The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign


Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign


Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile


Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single


Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign


Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola Category: Innovation in Print / Print


Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print


Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign


Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema


Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign


Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign


Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A

Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140097A

Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140808A

Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140982A

Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
141171A

Award:
2014 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Annual ID:
140270A

Award:
2014 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Annual ID:
140291A

Award:
2014 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Annual ID:
141186A

Award:
2014 Advertising Silver Pencil
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140056A

Award:
2014 Advertising Bronze Pencil
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140801A

Award:
2014 Advertising Silver Pencil
Agency:
DDB Tribal Group / Hamburg
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140316A

Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140931A

Award:
2014 Advertising Bronze Pencil
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140606A

Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Shanghai
Client:
Greenpeace
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141110A

Award:
2014 Advertising Silver Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
141000A

Award:
2014 Advertising Silver Pencil
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140386A

Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140879A

Award:
2014 Advertising Silver Pencil
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141083A

Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141265A

Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A

Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A

Award:
2014 Advertising Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140342A

Award:
2014 Advertising Silver Pencil
Agency:
MJZ / London + AMV BBDO / London
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Annual ID:
140074A

Award:
2014 Advertising Bronze Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Annual ID:
140256A

Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Video Craft / Direction
Annual ID:
140430A

Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Video Craft / Direction
Annual ID:
140863A

Award:
2014 Advertising Bronze Pencil
Agency:
Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Annual ID:
141258A

Award:
2014 Advertising Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A

Award:
2014 Advertising Green
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A

Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Annual ID:
140418A

Award:
2014 Advertising Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Annual ID:
141287A

Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140042A

Award:
2014 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140367A

Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140431A

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140926A

Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A

Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140655A

Award:
2014 Advertising Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140811A

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140917A

Award:
2014 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Digital Direct Marketing / Mobile
Annual ID:
140821A

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Annual ID:
140951A

Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
141252A

Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140978A

Award:
2014 Advertising Bronze Pencil
Agency:
Digitas / New York
Client:
Motorola
Title:
Moto X Interactive Print
Category:
Innovation in Print / Print
Annual ID:
140351A

Award:
2014 Advertising Silver Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Annual ID:
140415A

Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Turkey
Title:
Human Printing Press
Category:
Innovation in Print / Print
Annual ID:
141249A

Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
140041A

Award:
2014 Advertising Gold Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Annual ID:
140218A

Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140417A
