The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
WILLIAM SHAKESPEARE Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Pub Finder Agency: breensmith / Atlanta Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Single
Mc Do Halloween Agency: Cossette / Montreal Client: McDonald's Category: Collateral / P.O.P. and In-store - Single
Skol Design - Blisters (1 to 5) Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar Agency: FCB / Chicago Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites Agency: FP7/DXB / Dubai Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake Agency: Grabarz & Partner / Hamburg Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw Agency: GSD&M / Austin Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Every story has a beginning Agency: guertlerbachmann / Hamburg Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt Agency: HAKUHODO / Tokyo Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
No Bollocks Agency: BBDO / Toronto Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Pub Finder Agency: breensmith / Atlanta Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Campaign
Origami Agency: McCann Worldgroup India / Mumbai Client: PREMIER TISSUES INDIA LTD Category: Collateral / P.O.P. and In-store - Campaign
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN Agency: McCann Worldgroup / Singapore Client: L'Oreal Category: Collateral / P.O.P. and In-store - Campaign
A campaign in pieces Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
SPAGHETTI Agency: BBDO and Proximity Thailand / Bangkok Client: Lion Category: Collateral / Posters - Single
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Collateral / Posters - Single
Bike Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Collateral / Posters - Single
Hands: Keith Richards Agency: Leo Burnett Tailor Made / Sao Paulo Client: Guitar Player Category: Collateral / Posters - Single
Jenny Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Collateral / Posters - Single
Harvey Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Collateral / Posters - Single
OSCAR WILDE Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
Cat Agency: McCann Worldgroup India / Mumbai Client: PREMIER TISSUES INDIA LTD Category: Collateral / Posters - Single
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Collateral / Posters - Single
The Campaign That Broke All the Records Agency: BBDO / New York Client: Guinness Book of World Records Category: Collateral / Posters - Campaign
Sensitive Agency: LOWE / Singapore Client: Unilever Category: Collateral / Posters - Campaign
There's more out there Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
Eating Out Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Posters - Campaign

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Collateral / Posters - Single

140705A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Collateral / Posters - Single

140706A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Collateral / Posters - Single

140707A

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

WILLIAM SHAKESPEARE

Collateral / Posters - Single

140780A

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Collateral / Posters - Single

140781A

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Advertising Merit Award

breensmith / Atlanta

Diageo / Guinness

Pub Finder

Collateral / P.O.P. and In-store - Single

140190A

2014 Advertising Merit Award

Cossette / Montreal

McDonald's

Mc Do Halloween

Collateral / P.O.P. and In-store - Single

140242A

2014 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Blisters (1 to 5)

Collateral / Promotional Materials - Single or Campaign

140399A

2014 Advertising Merit Award

FCB / Chicago

Valspar

Cityscape Calendar

Collateral / Promotional Materials - Single or Campaign

140411A

2014 Advertising Merit Award

FP7/DXB / Dubai

Harvey Nichols

Gianvito Rossi Origami Invites

Collateral / Promotional Materials - Single or Campaign

140446A

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

Wieners + Wieners

My biggest mistake

Collateral / Promotional Materials - Single or Campaign

140465A

2014 Advertising Merit Award

GSD&M / Austin

Jarritos

Double Straw

Collateral / Promotional Materials - Single or Campaign

140501A

2014 Advertising Merit Award

guertlerbachmann / Hamburg

Roland Berger

Every story has a beginning

Collateral / Promotional Materials - Single or Campaign

140507A

2014 Advertising Merit Award

HAKUHODO / Tokyo

THE BIG ISSUE JAPAN

A Homeless Success Story - on a Receipt

Collateral / Promotional Materials - Single or Campaign

140515A

2014 Advertising Merit Award

Heimat / Berlin

Hornbach

The Hornbach Hammer

Collateral / Promotional Materials - Single or Campaign

140538A

2014 Advertising Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral / P.O.P. and In-store - Campaign

140129A

2014 Advertising Merit Award

BBDO / Toronto

Molson Coors Canada

No Bollocks

Collateral / P.O.P. and In-store - Campaign

140133A

2014 Advertising Merit Award

breensmith / Atlanta

Diageo / Guinness

Pub Finder

Collateral / P.O.P. and In-store - Campaign

140191A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

PREMIER TISSUES INDIA LTD

Origami

Collateral / P.O.P. and In-store - Campaign

140786A

2014 Advertising Merit Award

McCann Worldgroup / Singapore

L'Oreal

L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN

Collateral / P.O.P. and In-store - Campaign

140799A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

A campaign in pieces

Collateral / P.O.P. and In-store - Campaign

140880A

2014 Advertising Merit Award

BBDO and Proximity Thailand / Bangkok

Lion

SPAGHETTI

Collateral / Posters - Single

140144A

2014 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Collateral / Posters - Single

140659A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Bike

Collateral / Posters - Single

140686A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Guitar Player

Hands: Keith Richards

Collateral / Posters - Single

140719A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Jenny

Collateral / Posters - Single

140735A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Harvey

Collateral / Posters - Single

140736A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

Penguin Group (India)

OSCAR WILDE

Collateral / Posters - Single

140784A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

PREMIER TISSUES INDIA LTD

Cat

Collateral / Posters - Single

140785A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Angel VS Demon

Collateral / Posters - Single

141174A

2014 Advertising Merit Award

BBDO / New York

Guinness Book of World Records

The Campaign That Broke All the Records

Collateral / Posters - Campaign

140115A

2014 Advertising Merit Award

LOWE / Singapore

Unilever

Sensitive

Collateral / Posters - Campaign

140753A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

There's more out there

Collateral / Posters - Campaign

140890A

2014 Advertising Merit Award

Y&R / Dubai

Land Rover

Eating Out

Collateral / Posters - Campaign

141288A

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