The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Briefcase Agency: BBDO / New York Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Rescue Agency: adam&eveDDB / London Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre Agency: BMB / London Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter Agency: Fahrenheit DDB / Lima Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving Agency: Ogilvy & Mather Thailand / Bangkok Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick Agency: R/GA / Los Angeles Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul Agency: The Richards Group / Dallas Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 second - Single
Ex Agency: Young & Rubicam Argentina / Buenos Aires Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
TV GONE WRONG Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans Agency: Walton Isaacson / Culver City Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners Agency: CHI&Partners NY / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing Agency: Traktor Werbeagentur / Vienna Client: Samsung Category: Consumer Television / Under $80K Budget - Single
Cable Effects Campaign Agency: MJZ / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog" Agency: Uber Content / Los Angeles + 77 Ventures / Nashville Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Lecture Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad Agency: Butler, Shine, Stern & Partners / Sausalito Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Ship My Pants Agency: FCB / Chicago Client: Kmart Category: Consumer Television / :30/:25 - Single
The Phone Call Agency: GSD&M / Austin Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear Agency: Havas Worldwide / New York Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense" Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma Agency: Leo Burnett France / Saint-Denis Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo Agency: Leo Burnett / Lisboa Client: IndieLisboa Category: Consumer Television / :30/:25 - Single

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

2014 Advertising Gold Pencil

Deutsch / Los Angeles

Volkswagen

Baby

Consumer Television / :30/:25 - Single

140342A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

141259A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Silver Pencil

Red Urban / Toronto

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

141083A

2014 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Consumer Television / Over 60 second - Single

141193A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

141262A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Advertising Bronze Pencil

DDB / Melbourne

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

140272A

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Advertising Merit Award

BBDO / New York

FedEx

Briefcase

Consumer Television / :20 and Under - Single

140118A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Hair Care: Boardwalk :15

Consumer Television / :20 and Under - Single

141271A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bowl :15

Consumer Television / :20 and Under - Single

141272A

2014 Advertising Merit Award

adam&eveDDB / London

Marmite

Rescue

Consumer Television / Over 60 second - Single

140043A

2014 Advertising Merit Award

BMB / London

TUI Travel UK & Ireland

Simon The Ogre

Consumer Television / Over 60 second - Single

140178A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Miraculous Hen

Consumer Television / Over 60 second - Single

140318A

2014 Advertising Merit Award

Fahrenheit DDB / Lima

Promart Homecenter

Perfect daughter

Consumer Television / Over 60 second - Single

140408A

2014 Advertising Merit Award

Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei

Far East Tone

Mistake

Consumer Television / Over 60 second - Single

140892A

2014 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

TrueMove H

Giving

Consumer Television / Over 60 second - Single

140914A

2014 Advertising Merit Award

R/GA / Los Angeles

Beats by Dr. Dre

Beats by Dr. Dre - Hear What You Want with Colin Kaepernick

Consumer Television / Over 60 second - Single

141064A

2014 Advertising Merit Award

The Richards Group / Dallas

Chrysler SRT

Body and Soul

Consumer Television / Over 60 second - Single

141214A

2014 Advertising Merit Award

MJZ / Los Angeles + Wieden+Kennedy / Portland

Nike

Possibilities

Consumer Television / Over 60 second - Single

141256A

2014 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Alto Palermo Shopping Center

Ex

Consumer Television / Over 60 second - Single

141281A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG

Consumer Television / Under $80K Budget - Campaign

140205A

2014 Advertising Merit Award

Walton Isaacson / Culver City

American Cinematheque

Europeans

Consumer Television / Under $80K Budget - Campaign

141244A

2014 Advertising Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Consumer Television / Under $80K Budget - Single

140162A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Clam Kings

Consumer Television / Under $80K Budget - Single

140203A

2014 Advertising Merit Award

CHI&Partners NY / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Meet the Tanners

Consumer Television / Under $80K Budget - Single

140204A

2014 Advertising Merit Award

Traktor Werbeagentur / Vienna

Samsung

Vibration Free Washing

Consumer Television / Under $80K Budget - Single

141221A

2014 Advertising Merit Award

MJZ / Los Angeles + Grey / New York

DirecTV

Cable Effects Campaign

Consumer Television / :30/:25 - Campaign

140474A

2014 Advertising Merit Award

Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles

Sprint

Honor This

Consumer Television / :30/:25 - Campaign

140647A

2014 Advertising Merit Award

Uber Content / Los Angeles + 77 Ventures / Nashville

ESPN

ESPN "Potatoes", "Date", & "Dog"

Consumer Television / :30/:25 - Campaign

141225A

2014 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

141253A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Golf

Play in the Now

Consumer Television / :30/:25 - Campaign

141270A

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Lecture

Consumer Television / :30/:25 - Single

140100A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / :30/:25 - Single

140151A

2014 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Google

Smart Dad

Consumer Television / :30/:25 - Single

140193A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Feeling Carefree

Consumer Television / :30/:25 - Single

140345A

2014 Advertising Merit Award

FCB / Chicago

Kmart

Ship My Pants

Consumer Television / :30/:25 - Single

140413A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

The Phone Call

Consumer Television / :30/:25 - Single

140503A

2014 Advertising Merit Award

Havas Worldwide / New York

Heineken

Bear

Consumer Television / :30/:25 - Single

140533A

2014 Advertising Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

"Dad's Sixth Sense"

Consumer Television / :30/:25 - Single

140571A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Delipapier

Emma

Consumer Television / :30/:25 - Single

140689A

2014 Advertising Merit Award

Leo Burnett / Lisboa

IndieLisboa

Noooo

Consumer Television / :30/:25 - Single

140693A

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